Kari Huskey
Norman,OK
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and public relations.
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
26
26
years of professional experience
Work History
Innovation Ambassador
Our Blood Institute
11.2022 - Current
- As a member of OKC Management Services, I work with the Strategic Software Solutions team to increase brand awareness and build a marketing strategy for innovative platforms such as Revir, Tic Tac Trivia and ShareThanks.
Owner
The Brew Agency
03.2022 - Current
- Specializing in brand story telling through digital marketing and print channels including website design, copywriting, social media management, blog writing, email marketing, SEO, and event planning.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
Founding Partner
OG Media
05.2020 - 01.2023
- Advertising Agency specializing in brand development and dedicated to creating, planning, and handling advertising efforts for our clients
- Services offered included website design, logo and branding packages, social media management, public relations, copywriting, SEO, blog writing, events, and digital campaign efforts for our clients
- Implemented data-driven decision-making processes, optimizing business strategies for better results.
- Conducted thorough market research to identify emerging trends, informing future business strategies for sustained success in a competitive landscape.
- Evaluated and improved the firm''s overall performance by consistently analyzing key performance indicators, identifying areas for improvement, and implementing targeted solutions.
- Led a diverse team of professionals to achieve organizational goals and exceed targets consistently.
- Secured valuable contracts through effective negotiation tactics, fostering long-term relationships with key clients.
- Launched multiple successful ventures under the firm''s umbrella while simultaneously managing key operational aspects such as legal compliance and risk management.
Regional Director of Sales and Marketing
Vista Hospitality Management
01.2019 - 04.2020
- Manage total sales, marketing efforts, and social media management for the corporate brand and portfolio of 5 hotels
- Develop relationships and acquire new accounts for both group and business corporate travel in addition to retaining existing accounts
- Train, mentor, and supervise hotel sales teams and staff
- Create budget and forecasting for the portfolio.
- Streamlined operations for improved efficiency by evaluating existing processes and introducing innovative solutions.
- Motivated employees through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.
Director of Sales & Market Development
Aimbridge Hospitality
07.2017 - 12.2018
- Manage total sales and marketing efforts of the hotel
- Executing sales and marketing strategies to maximize the profitability of the hotel while maintaining customer satisfaction.
- Streamlined communication channels between sales, marketing, and product development teams to ensure seamless collaboration and information sharing.
- Pioneered new vertical market penetration efforts through diligent research, planning, and execution of targeted outreach campaigns.
- Managed departmental budgets responsibly while maximizing return on investment in marketing and promotional activities.
- Led a high-performing team of sales professionals, fostering individual growth and achieving team targets.
- Formulated annual sales forecasts based on market trends, historical performance data, and projected growth opportunities, informing strategic decision-making for the organization.
- Collaborated closely with cross-functional teams to design tailored solutions addressing unique client needs, enhancing overall customer experience.
- Continuously monitored competitor activities to proactively adjust strategies as needed for sustained competitive advantage in the marketplace.
- Negotiated lucrative contracts with major clients to secure long-term partnerships and recurring revenue streams.
Regional Director of Marketing
HealthCARE Express
12.2014 - 01.2017
- Develop advertising campaigns, write ad copy, press releases, manage budget, manage social media accounts, write blogs, update and manage website and buy media for the Oklahoma City Market
- Develop video concepts, film, and produce the final product
- Create events and interview, hire, train and manage employees
- Develop extensive social media following through video production and engagement.
- Motivated employees through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.
- Championed organizational culture change initiatives that fostered collaboration, innovation, and continuous improvement across all levels of the organization.
- Established strong partnerships with industry stakeholders, enhancing the company''s reputation and creating mutually beneficial collaborations.
- Spearheaded expansion into new territories, conducting thorough market research to identify opportunities and devise entry strategies.
- Managed budgets effectively, ensuring optimal resource allocation for maximum return on investment.
- Participated in promotional opportunities and onboarding of new accounts.
- Analyzed market trends to inform strategic decision-making, adapting quickly to changing conditions for sustained success.
- Delivered comprehensive training programs to build highly skilled teams capable of delivering on company goals and objectives.
- Reviewed financial reports to identify potential issues, cost saving opportunities and significant departures from budget.
- Streamlined operations for improved efficiency by evaluating existing processes and introducing innovative solutions.
Professional Development Trainer
Learning Ally
08.2014 - 07.2016
- Professional Development for public school systems nationwide in dyslexia identification, remediation, and accommodations for students in the classroom.
- Evaluated participant progress through assessments, providing constructive feedback for continuous improvement.
- Collaborated with clients to customize training programs, ensuring alignment with organizational goals and objectives.
- Facilitated group discussions and team-building exercises, fostering collaboration among participants.
- Developed comprehensive training manuals and resources, simplifying complex concepts for diverse audiences.
Dyslexia / Academic Language Specialist
Self-employed
07.2013 - 09.2015
- Helping students of all ages identified with Dyslexia using the Take Flight Curriculum developed by the Texas Scottish Rite Children's Hospital
- Conducted professional development workshops for fellow educators on effective language teaching strategies, enhancing overall instructional quality.
- Administered assessments to track student progress, adapting teaching methods as needed for optimal results.
- Increased student fluency by implementing conversation-based learning exercises.
- Collaborated with fellow language specialists to share best practices, classroom strategies, and resource materials for consistent instruction quality.
- Provided constructive feedback on students'' written work, enhancing their writing abilities in the target language.
Account Manager
Journal Record Publishing Company
06.2013 - 07.2014
- Develop and consult on Public Relations and Marketing Campaigns to reach the audience at Tinker Air Force Base through digital and print channels
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
- Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
Owner/Publisher
Revel Media
11.2010 - 01.2014
- Marketing, Public Relations, Event Planning and Execution, Social Media Management
- Published a monthly entertainment, music, arts, and human-interest publication
- Managed staff of writers, sales representatives, website development, digital sales, circulation and manage graphic and layout artists
- Develop extensive social media following through video production and engagement.
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
- Trained and motivated employees to perform daily business functions.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Evaluated suppliers to maintain cost controls and improve operations.
- Established foundational processes for business operations.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
Account Manager
Copiers Plus
07.2009 - 04.2010
- Sales of Sharp MFPs and accessories creating money-saving business solutions for clients
- Building relationships with New Business accounts in new Sharp Authorized territory including schools, tribal entities, and non-profits
- Training on MFPs and Sharp Desk Document Management software.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
Major Account Manager
The Shreveport Times
01.2007 - 11.2008
- Work with clients and advertising agencies in planning and scheduling print ads, pre-print inserts, digital and niche products
- Implement multi-media campaigns to increase revenue and profits for Gannett's Top 61 sales accounts as well as a Key Account list
- Initiate and close yearly contract negotiations
- Meet and exceed monthly and quarterly goals and objectives.
- Exceeded annual sales targets through diligent pipeline management and strategic planning efforts.
- Developed customized solutions for clients, resulting in increased customer satisfaction and loyalty.
- Increased account retention by building strong relationships with key decision-makers and understanding client needs.
- Mentored junior sales staff, sharing best practices and providing guidance on effective account management techniques.
- Delivered presentations to C-suite executives, effectively communicating the value proposition of our products and services.
- Documented critical sales activities and conversations with customers and updated CRM solution.
- Provided timely and accurate sales forecasts, enabling management to make informed decisions regarding resource allocation.
- Determined revenue growth opportunities and enhanced service levels by closely monitoring developments in assigned accounts.
Account Executive
Shreveport Times
01.2007 - 06.2007
- Maintain current client relationships; generate leads and initiate new sales opportunities
- Establish an innovative approach to audience selling with high-end results
- Create effective advertising messages for all aspects of print media including retail, niche, digital, and direct mail pieces.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.
Advertising Executive
Enid News & Eagle
06.2005 - 12.2006
- Consult clients on their year-round media advertising campaigns, write copy for and design layout of display ads, custom inserts, niche products, and digital products
- Use networking and cold-calling techniques to establish new business relationships.
- Mentored junior team members, providing guidance on best practices in advertising strategy and project management.
- Strengthened client relationships by delivering exceptional account management services and consistently meeting deadlines.
- Streamlined internal processes for improved efficiency in campaign development, execution, and reporting.
- Managed confidential and sensitive information according to company security and privacy policies.
Membership Marketing Specialist
Girl Scouts - Red Lands Council
09.1999 - 01.2005
- Responsible for promoting and marketing the Girl Scouts - Red Lands Council to the public
- Other responsibilities include: recruiting, training, supervising, retaining, and maintaining a database of adult volunteers; Using financial software to keep troop bank accounts in order; Conflict resolution management; Creating partnerships with schools and other organizations to bring quality programs to all girls; Making PowerPoint presentations to individuals and groups about the importance of Girl Scouting; Develop recruitment and presentation materials; Work with media to maintain a consistent visibility campaign; Report outcomes measurement of all recruitment and collaboration activities and seek out fund development opportunities.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Administered and procured funding for new marketing programs.
- Managed cross-functional teams to successfully execute product launches and promotional events.
Marketing Executive
Williams Broadcasting KGWA / KOFM
10.1998 - 09.1999
- Worked with clients marketing their business through radio advertising
- Used networking and cold-calling techniques to establish business relationships
- Created client records using Excel for better organization and access
- Performed Internet research to become better acquainted with each company and organization before each meeting
- Wrote copy, voiced, and produced both 30 and 60-second commercials and Public Service Announcements
- Also, performed as a live personality for live broadcasts.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
Education
Bachelor of Science Degree in Business Administration - Marketing
Oklahoma State University
StillwaterMBA Candidate - Organizational Leadership
Oklahoma City University
Oklahoma CitySkills
- Microsoft Office 365
- Adobe Creative Suite
- Trello
- Slack
- Canva
- Dropbox
- HubSpot CRM
- Salesforce CRM
- QuickBooks
- WordPress
- Wix
- Customer Engagement
- Product Knowledge
- Brand Awareness
- Customer Education
- Demonstrations
- Social Media Management
- Team Management
- Strategic Visioning
- Operations Management
- Business Leadership
- Content Strategy
- Client Relationships
- Staff Training and Development
- Staff Management
- Meetings and presentations
- Employee Recruitment
- Customer Relations
- Small business operations
- Verbal and written communication
- Project Management
- Business Planning
- Business Management
- Strategic Planning
- Project estimating
- Marketing
- Financial Management
- Business Administration
- Sales Leadership
- Employee Development
- Product branding
- Contract Management
- Talent Development
- Team Leadership
- Effective leader
- Goal Setting
- Partnership Development
- Marketing Analytics
- Creative Direction
- Advertising Management
- CRM Management
- E-commerce strategy
- Multicultural Marketing
- Product marketing
- Web Analytics
- Customer Segmentation
- Influencer Marketing
- Media Planning
- Communications expertise
- Branding
- Brand positioning
- Project Planning
- Campaign Management
- Direct Mail Marketing
- Marketing campaign development
- Key decision making
- Digital Marketing
- Market planning and execution
- Sales expertise
- Networking
- Database Management
- B2C Marketing
- Media Relations
- Campaign Development
- Advertising Campaigns
- Proposal coordination
- Communications management
- Analytics and SEO
- Media Buying
- Cost Management
- Campaign Planning
- Market Penetration
- Competitive Analysis
- Market Analysis
- Public and Media Relations
- Brand Development
- Corporate Communications
- Creative and Innovative
- Brand Messaging
- Social Media Strategy
- MS Office Suite
- Microsoft Office
- SEO Optimization
- Budgeting and Allocation
- Business Needs Analysis
- Market Trends Analysis
- Customer Relationship Management (CRM)
- Performance Evaluations
- Promotional Events
- Bid preparation
- Marketing and Advertising
- Brand-building strategies
- Training and Onboarding
- Marketing Program Management
- Social Media Platforms
- Microsoft SharePoint
- Google Analytics
- Contract Negotiation
Affiliations
- Edmond Chamber of Commerce Ambassadors
- South Oklahoma City Chamber of
- CenterSphere Network
- Oklahoma State University Alumni Association
- BNI Network
- Oklahoma City Chamber of Commerce Ambassador
- Oklahoma City Ad Club
- Oklahoma City Bricktown Association
- 2010 Denny Price Family YMCA Membership Drive Committee
- Enid, Ok Chamber of Commerce Ambassador
- Enid, Ok Chamber of Commerce Executive Ambassador Committee
- Downtown Enid, Ok AMBUCS
- Enid Noon AMBUCS
- 2005 Youth and Family Services Capital Campaign Foundations and Grants Chair
- 2006 Youth and Family Services Board of Directors
- Leadership Greater Enid, Ok Class X
- Business Networking International Business Boomers
- Mid Del “Kinda” has Talent Fundraiser Executive Committee
- Midwest City Citizens 2016 Police Academy 2016
- Midwest City 2016 Chamber of Commerce Leadership Class
- Midwest City Chamber of Commerce Ambassador
Timeline
Innovation Ambassador
Our Blood Institute
11.2022 - Current
Owner
The Brew Agency
03.2022 - Current
Founding Partner
OG Media
05.2020 - 01.2023
Regional Director of Sales and Marketing
Vista Hospitality Management
01.2019 - 04.2020
Director of Sales & Market Development
Aimbridge Hospitality
07.2017 - 12.2018
Regional Director of Marketing
HealthCARE Express
12.2014 - 01.2017
Professional Development Trainer
Learning Ally
08.2014 - 07.2016
Dyslexia / Academic Language Specialist
Self-employed
07.2013 - 09.2015
Account Manager
Journal Record Publishing Company
06.2013 - 07.2014
Owner/Publisher
Revel Media
11.2010 - 01.2014
Account Manager
Copiers Plus
07.2009 - 04.2010
Major Account Manager
The Shreveport Times
01.2007 - 11.2008
Account Executive
Shreveport Times
01.2007 - 06.2007
Advertising Executive
Enid News & Eagle
06.2005 - 12.2006
Membership Marketing Specialist
Girl Scouts - Red Lands Council
09.1999 - 01.2005
Marketing Executive
Williams Broadcasting KGWA / KOFM
10.1998 - 09.1999
Bachelor of Science Degree in Business Administration - Marketing
Oklahoma State University
MBA Candidate - Organizational Leadership
Oklahoma City University
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