Summary
Overview
Work History
Education
Skills
Tools And Platforms
References
Timeline
Generic
Kari Millar

Kari Millar

Novato,CA

Summary

Seasoned Marketing Automation Manager adept at driving campaign success through strategic content development and stakeholder collaboration. Proven track record in optimizing email marketing strategies to boost customer engagement and retention. Skilled in data analysis and performance metrics to deliver actionable insights and enhance lifecycle communications. Committed to fostering teamwork and achieving organizational goals.

Overview

13
13
years of professional experience

Work History

Marketing Automation Manager, Content Strategy

Western Governors University
06.2023 - Current
  • As a leader within the Lifecycle Communications team, work as a strategic partner to stakeholders within the larger marketing team, representing the entire organization.
  • Direct the creation, execution, maintenance, and optimization of marketing campaigns (Marketo), including workflows, ongoing nurture streams, and ad hoc campaigns.
  • Utilize comprehensive understanding of the entire prospect/customer journey to develop lead nurture, conversion, retention, and upsell/cross-sell campaigns.
  • Draw upon skills as a collaborator and team player to bring people and projects together for optimal outcomes.
  • Continually monitor campaign performance, drawing insights and making strategic recommendations to improve performance through message and design changes that improve the overall lifecycle journey.

Marketing Manager

EFT Universe
04.2022 - 05.2023
  • Lead product launches from concept to execution, including strategy, creative development, promotions, nurture sequences, and reporting.
  • Executed brand marketing DTC and B2C campaigns, including Google Search and Meta ads, newsletters, product promotions, lead funnels, and A/B testing.
  • Management and maintenance of website, including branding, design, content, e-commerce, and lead capture.
  • Managed marketing automation software (Ontraport), including list optimization, automation, drip sequences, and segmentation.
  • Directed agencies and contractors for organic and paid social media, PPC ads, copywriting.
  • Synthesized analytics for KPI reporting and development of annual marketing calendar for launches and promotions.

Web and Digital Media Specialist

Institute of Noetic Sciences
11.2017 - 03.2022
  • Designed, implemented, managed, and analyzed digital marketing campaigns that spanned across email, social media (paid and organic), online events, and landing pages.
  • Directed and implemented lead generation and lead nurturing activities utilizing ActiveCampaign.
  • Managed and maintained website — content editing and updates, landing pages, SEO, inbound integrations in Wordpress, and managed developer.
  • Selected and implemented new marketing automation platform (ActiveCampaign), migrating all contacts, emails, tags, lists, and segments.
  • Researched, recommended, and implemented new project management software, trained 10+ employees.
  • Managed video assets, including editing, posting, and sharing. Wrote and/or edited compelling content delivered in a variety of formats, including web pages, social media, ads, e-newsletters, blogs, e-books, memes.
  • Managed brand assets and oversight to ensure consistent usage throughout organization. Graphic design for digital and print – ads, programs, memes, postcards.

Digital Marketing Manager

CCI | Global Channel Management
04.2012 - 09.2017
  • Collaborated with the sales and product teams on marketing strategy to develop relevant, compelling content, including social media campaigns, email campaigns, webinars, podcasts, blogs, e-newsletters, white papers, e-books, advertisements, sell sheets, and events.
  • Website management — updated content, created landing pages, and improved overall site infrastructure to achieve SEO goals using Wordpress.
  • Successful set up and management of marketing automation systems (Marketo, Hubspot, Salesforce, MS Dynamics) that utilized lead scoring to deliver targeted marketing emails and drip nurture campaigns.
  • Developed and implemented LinkedIn advertising strategy to promote thought leadership materials, establishing company as a leader in the SaaS Channel industry.
  • Managed marketing/editorial calendar, ensuring all deliverables were produced on scheduled. Managed social media accounts to promote existing and new product releases.
  • Provided weekly updates on marketing campaigns and budget to President, discussing strategic initiatives and methods for improvement.

Education

Bachelor of Arts - Communications

California State University, Sacramento
Sacramento

Skills

  • Marketing automation and campaign management
  • Data analysis and performance metrics
  • Content strategy and brand consistency
  • Stakeholder collaboration
  • Email marketing

Tools And Platforms

Marketo, ActiveCampaign, HubSpot, Ontraport, Salesforce, MS Dynamics, Google Analytics, Tableau, Adobe Analytics, Wordpress, Webflow, Squarespace, Asana, ClickUp, Workfront, Wrike, HTML, CSS, CAN-SPAM, deliverability best practices

References

References available upon request.

Timeline

Marketing Automation Manager, Content Strategy

Western Governors University
06.2023 - Current

Marketing Manager

EFT Universe
04.2022 - 05.2023

Web and Digital Media Specialist

Institute of Noetic Sciences
11.2017 - 03.2022

Digital Marketing Manager

CCI | Global Channel Management
04.2012 - 09.2017

Bachelor of Arts - Communications

California State University, Sacramento

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