Hi, I’m
KARI SAYERS
Simpsonville,SC
“If I am not for myself, who will be for me? If I am only for myself, what am I? And if not now, then when?”
Hillel
Summary
Versatile Content Specialist proficient in researching, writing, and editing diverse content. Proven skills in increasing business visibility and customer engagement through successful copywriting and content marketing. Resourceful, quick learner who welcomes new challenges and opportunities for growth.
Overview
11
years of professional experience
Work History
Self-Employed
Content Specialist
01.2021 - Current
Job overview
- Manage website and email marketing projects for clients
- Increase client email open rates by 10-15% by segmenting audiences and testing subject lines
- Run content audits and content strategy sessions
- Create content resource libraries for clients with branded marketing templates
- Create content briefs and manage editorial calendars
- Content and copywriting for websites, case studies, digital ads, newsletters, sales pages, webinars, presentations and more
- Increase organic traffic by 20% by implementing SEO strategies to improve rankings for target keywords
- Repurpose and optimize existing content
Laura Buhl Consulting (Journals and Planners Pro)
Content Coach
10.2023 - 06.2024
Job overview
- Facilitated group coaching calls and Q&A sessions for stationery product owners
- Hosted masterclasses on topics such as understanding target audience, outlining content ideas, overcoming creative blocks, etc.
- Crafted webinar presentations and created supporting PDF deliverables for members
- Engaged with 200+ members inside the FB group to answer content questions
Mompreneur Money
Founder
07.2015 - 02.2021
Job overview
- Created online classes and taught 2,000 students on topics such as eBook creation, digital products, email marketing, etc.
- Managed the content creation process for blog posts, emails, digital ads, etc.
- Designed and published content for WordPress websites, landing pages, etc.
- Maintained content marketing calendar to schedule creation and delivery deadlines
- Developed and implemented targeted strategies to reach specific customers
- Grew the email list to 10,000+ subscribers
Wilson Associates Real Estate
Digital Marketing Director
03.2019 - 06.2020
Job overview
- Directed marketing projects from planning phase through implementation
- Managed the company website content and landing page content
- Wrote copy for social media posts, email newsletters, landing pages, post cards and magazine ads
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 20%
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic
- Established a content calendar for company and individual agents
Greenville Technical College
Marketing & Communications Specialist
05.2013 - 07.2015
Job overview
- Managed full-scale marketing initiatives across 6 consortium colleges
- Collaborated closely with graphic designers, SMEs and technical staff to produce content
- Wrote engaging marketing, advertising, and website copy
Education
Xavier UniversityCincinnati, OH
Bachelor of Science
Xavier UniversityCincinnati, OH
Master of Health Administration
Skills
- Project management abilities
- Deliverables oversight
- Client Consultations
- Webinar creation
- Email marketing campaigns
- WordPress proficiency
- Copywriting
- Content strategy
- Content writing
- Content editing
- Content management
- ChatGPT and Jasper AI proficiency
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Content Coach
Laura Buhl Consulting (Journals and Planners Pro)
10.2023 - 06.2024
Content Specialist
Self-Employed
01.2021 - Current
Digital Marketing Director
Wilson Associates Real Estate
03.2019 - 06.2020
Founder
Mompreneur Money
07.2015 - 02.2021
Marketing & Communications Specialist
Greenville Technical College
05.2013 - 07.2015
Xavier University
Bachelor of Science
Xavier University
Master of Health Administration
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