Kari Smith
Collierville,TN
Summary
Dynamic merchandising and marketing professional with a proven track record at Cook & Love Shoes, excelling in merchandise selection and presentation. Skilled in inventory management and staff supervision, I successfully boosted sales through innovative strategies and engaging displays, enhancing customer experiences and driving revenue growth.
Overview
31
31
years of professional experience
Work History
Merchandising Manager
Cook & Love Shoes
04.2011 - 07.2025
- Implemented innovative visual displays that captured attention and boosted sales significantly.
- Trained and supervised merchandising team members in best practices, improving overall performance.
- Evaluated merchandise assortment regularly to ensure alignment with consumer preferences and demands.
- Increased sales by developing and implementing successful merchandising strategies.
- Executed in-season pricing strategies, promotions, and markdowns to reach financial targets.
- Managed inventory levels effectively to minimize stock shortages and overstocks.
- Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
- Maintained point of sale (POS) system by inputting accurate inventory information.
- Managed seasonal transitions smoothly, minimizing disruptions while maintaining adequate stock levels.
- Optimized store displays and appearance via strategic merchandising.
- Analyzed performance metrics to make informed decisions regarding pricing strategies and markdowns.
- Researched new vendors, acquired samples and negotiated merchandise deals.
- Created detailed sales reports to track progress against goals, identifying areas for improvement regularly.
- Participated in trade shows to identify new products and trends, staying current on market offerings.
- Improved gross margin by carefully selecting high-quality merchandise at competitive prices from reputable suppliers.
- Analyzed industry trends to develop relevant offerings.
Ecommerce Marketing Manager
Cook & Love Shoes
06.2000 - 07.2025
- Utilized Google AdWords and Facebook Ads Manager to create targeted paid advertising campaigns that drove traffic and conversions on the website.
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Maintained budget control across various digital channels ensuring optimal allocation of resources based on campaign performance metrics.
- Implemented A/B testing to improve user experience and optimize digital marketing efforts.
- Proficient in Shopify's features, such as theme customization, app integration, product management, and checkout optimization.
- Skilled in communication, teamwork, problem-solving, and project management abilities.
- Experienced with relevant tools like Google Analytics, Google Ads, social media management platforms, email marketing software, and Shopify apps.
- Managed email marketing campaigns to drive revenue growth and customer engagement.
Sales Manager
Cook & Love Shoes
08.1994 - 07.2025
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
Marketing Manager
Cook & Love Shoes
08.1994 - 07.2025
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Optimized website content for improved search engine rankings and increased web traffic.
Education
Marketing
University of Tenesseee
Knoxville05-1994
Skills
- Merchandise selection
- Merchandise presentation
- Staff supervision
- Inventory management
Timeline
Merchandising Manager
Cook & Love Shoes
04.2011 - 07.2025
Ecommerce Marketing Manager
Cook & Love Shoes
06.2000 - 07.2025
Sales Manager
Cook & Love Shoes
08.1994 - 07.2025
Marketing Manager
Cook & Love Shoes
08.1994 - 07.2025
Marketing
University of Tenesseee
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