Karian Williams
North Hollywood,CA
Summary
I'm an experienced communications professional with 5+ years in implementing, maintaining, and monitoring advertising campaigns across multiple media outlets. I have excellent organizational and communication skills for effective collaboration with cross-functional teams and can quickly learn new technologies and processes. My strong analytical skills, attention to detail, and problem-solving abilities can contribute significantly to any organization's growth.
Overview
9
9
years of professional experience
Work History
Station Specialist
Hearst Television - KOAT, ABC 7
11.2019 - Current
- Prepared and maintained on-air logs through careful management of commercial inventory
- Utilized innovative problem-solving and decision-making skills to achieve station goals
- Supported Hearst Television's 33 general Ad Operations responsibilities and provided solutions to sales team management and members
- Collaborated with internal departments to align marketing campaigns.
- Gathered, organized, and input information into digital database.
- Built and managed relationships with key clients and partners to drive growth.
Ladies Merchandising Coordinator– (Part-Time)
Marshalls
08.2017 - 12.2023
- Performed coordinator responsibilities in alignment with policies and practices to ensure efficiency
- Established staff activities to produce employee engagement for campaign initiatives.
- Organized and processed incoming merchandise for all departments
- Built customer relations, providing fashion and styling consultations to maintain a client-centric culture.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Provided hands-on training for newly hired employees to acclimate each person to company policies and procedures and individual job duties.
Social Media Brand Freelancer
Self Employed
01.2017 - 12.2023
- Promoted brands and products on social media platforms like TikTok, Instagram, YouTube, and Facebook.
- Created and implemented social media strategies, increasing daily styling tips and consultation inquiries.
- Created, managed, monitored, and integrated content on various social media accounts.
- Developed videos and organized pre and postproduction.
- Created and managed project plans, timelines, and budgets.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
Video Production – Intern
Virginia Cooperative Extension
01.2018 - 05.2018
- Provided video production assistance to Marketing Communications team.
- Assisted in planning and producing creative content.
- Acquired footage and video from outside sources for editing and incorporation for broadcasts.
- Filmed and interviewed guests for segments on campus live event programs.
- Scheduled shoots, set up for filming, and assisted with implementing logistics.
Host/Producer of Talk Show - Internship
Virginia State University
08.2016 - 05.2017
- Established and coordinated a production team for the new "Trojan Jewels" show
- Coordinated with producers and on-air talent to create program content, new ideas, and segments.
- Collaborated with team to stay informed of breaking news and story production.
- Recorded and edited video segments to prepare weekly episodes.
- Promoted shows on social media platforms like Twitter, Snapchat, and Instagram.
- Remained composed and calm in fast-paced, stressful, and constantly changing environments to provide optimal leadership and achieve desired results.
Promotions Assistant Internship
Curtis Media Group, Pulse Nation 102.5
01.2015 - 05.2015
- Coordinated and assisted in planning, documenting, and executing station events.
- Helped at station events, tearing down and assembling radio equipment.
- Edited and mixed down guest interviews, resulting in 90-second radio-ready material.
- Communicated effectively over social media platforms like Twitter and Snapchat to convey important promotional messages.
- Generated on-air promotional scripts to promote client marketing and advertising initiatives.
Education
Master of Science - Mass Communications
Virginia State University
Petersburg, VA05.2018
Bachelor of Science - Communications
North Carolina Central University
Durham, NC05.2015
Skills
- Experience with WideOrbit Traffic System
- Microsoft Office
- Teamwork and Collaboration
- Organized and detailed oriented
- Multitasking Abilities
- Excellent Communication
- Written Communication
- Public Speaking
- Problem Resolution
- Flexible and Adaptable
- Content creator for social media platforms
- Critical and creative thinking
- Video editing in iMovie and Final Cut Pro
- Relationship Building
Timeline
Station Specialist
Hearst Television - KOAT, ABC 7
11.2019 - Current
Video Production – Intern
Virginia Cooperative Extension
01.2018 - 05.2018
Ladies Merchandising Coordinator– (Part-Time)
Marshalls
08.2017 - 12.2023
Social Media Brand Freelancer
Self Employed
01.2017 - 12.2023
Host/Producer of Talk Show - Internship
Virginia State University
08.2016 - 05.2017
Promotions Assistant Internship
Curtis Media Group, Pulse Nation 102.5
01.2015 - 05.2015
Master of Science - Mass Communications
Virginia State University
Bachelor of Science - Communications
North Carolina Central University
Accomplishments
- Achieved cost savings through effectively fulfilling a dual role resulting in seamless ad campaign operations.
- Earned "Employee of the Month" award at Marshalls Retail store.
- Designed elaborate store displays for store promotions during the holiday season.
- Recognized for Graduate Program Capstone
- Launched "Katchin' Up with Kari" branding campaign
- Launched new cosmetic lipstick, "All Things K Beauty"
- Creator of new campus show "Trojan Jewels" at Virginia State University
- Launched new social media show,"The Kari Show"
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