Karie M. Carruthers
Parrish,USA
Summary
Dynamic, results-oriented Sales Enablement and Customer Success Leader with over 8 years of experience in developing scalable enablement programs that enhance sales performance, elevate customer experiences, and ensure organizational alignment. Expertise in crafting structured onboarding processes and continuous learning frameworks that drive technology adoption across Sales and Customer Success teams. Proven ability to unify cross-functional departments—Sales, Customer Success, Product, and Marketing—around shared customer outcomes while simplifying complexities to foster collaboration. Committed to delivering measurable performance improvements across distributed teams through strategic initiatives and relationship-driven approaches.
Experienced with strategic planning, team leadership, and operational excellence. Utilizes proven methodologies to drive business growth and enhance organizational performance. Track record of successfully leading diverse teams and managing complex projects.
Overview
17
17
years of professional experience
Work History
Senior Director, Sales Enablement & Operations
TRANSFLO
10.2019 - 12.2024
- Drove Sales & Customer Success enablement strategy supporting 32% YoY revenue growth and expansion to $12M ARR, aligning training and processes to GTM priorities.
- Developed and implemented a centralized Deal Desk model, improving pricing consistency, increasing quote efficiency, and strengthening collaboration between Sales, Finance, and Legal.
- Built and maintained structured onboarding and continuous learning programs using Teams, Confluence, and Lessonly, improving new hire readiness and accelerating knowledge transfer.
- Introduced KPI-driven sales engagement frameworks that improved pipeline discipline, qualification rigor, and forecast accuracy across distributed sales teams.
- Guided adoption of Salesforce, SalesLoft, and ChurnZero to increase visibility into deal progression, seller productivity, and customer health.
- Facilitated cross-functional alignment between Sales, Customer Success, and Product to ensure customer insights directly influenced messaging, roadmap priorities, and retention strategy.
Sales Manager
TRANSFLO
07.2016 - 10.2019
- Led a cross-functional sales organization achieving on average 17% YoY bookings growth, supported through structured coaching and shared performance expectations.
- Built repeatable onboarding and coaching programs that reduced ramp time and strengthened quota consistency across new hires.
- Created the organization’s first centralized enablement & resource library, improving access to messaging, playbooks, and sales materials.
- Collaborated with executive leadership to refine GTM strategy, sales execution readiness, and customer-aligned storytelling.
Call Center Manager
BRADY CORPORATION (EMEDCO & SETON)
01.2008 - 01.2016
- Managed and developed a 41-person sales team, consistently achieving 106–116% to quota across multiple years.
- Improved order-to-call conversion from 43% to 66% through structured performance analytics, skill development, and call coaching programs.
- Earned multiple SQM Customer Satisfaction Awards in recognition of service excellence.
- Led employee engagement, recognition, and development initiatives to strengthen culture and retention.
Education
MBA -
Medaille College
Buffalo, NYBBA - undefined
Medaille College
Buffalo, NYSkills
- Sales Enablement Strategy
- Customer Success Programs
- Coaching & Team Development
- GTM Alignment
- Sales Process Optimization
- Performance Insights & KPI Reporting
- CRM & Tech Stack Optimization
- Knowledge & Training Content Management
- Change Enablement & Messaging Consistency
- Collaborative leadership
- Culture transformation
- Team management
Personal Information
Title: Sales Enablement & Customer Success Leader
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Enablement Society (SES)
Timeline
Senior Director, Sales Enablement & Operations
TRANSFLO
10.2019 - 12.2024
Sales Manager
TRANSFLO
07.2016 - 10.2019
Call Center Manager
BRADY CORPORATION (EMEDCO & SETON)
01.2008 - 01.2016
BBA - undefined
Medaille College
MBA -
Medaille College