Karie Rogers
Summary
Sales & Marketing Professional Strategic and results-driven Sales and Marketing Professional with 15+ years of experience driving business growth through sales and marketing initiatives. Proven expertise in leadership, problem-solving, and driving sales and marketing strategies that deliver measurable business growth and operational efficiency. Skilled in team management, training, and developing client relationships. Adept at analyzing market trends, implementing data-driven marketing programs, and leveraging sales tools to drive sales generation, gain customer acquisition, and enhance brand awareness.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
Manufacture Representative
General Polymer Solutions
01.2019 - Current
- Developed and managed marketing activities and strategies that significantly boosted sales performance and improved market position
- Established a social media presence on Facebook, Instagram, LinkedIn, YouTube and Google to enhance brand awareness; implemented strategic engagement initiatives to increase profitability by 20%
- Created content which resulted in a 500% increase in LinkedIn followers, a 100% growth on Facebook and 200% rise on Instagram
- Produced and promoted over 85 blog articles, social media posts, and ads expanding viewership and audience
- Crafted original marketing materials by editing photos and manipulating images, using Fotor photo editing software which enhanced our brand and visual impact
- Designed and built website pages, added new content, and maintained appearance and functionality using WordPress
- Processed over 20 sales orders daily and organized freight logistics to ensure seamless delivery
- Negotiated with carriers to reduce freight costs by 10%, resulting in annual savings and improved profitability
- Oversaw monthly sales analytics, leading to the standardization of sales data reporting for improved accuracy, consistency, and decision-making.
Freelance Hair Stylist
Med-Aesthetics
01.2013 - Current
- Licensed Cosmetologist providing over 10 years of hair care services providing exceptional customer service and personalized experiences
- Highly motivated self-starter experienced in hair cutting, highlights, lowlights, styling and hair maintenance
- Knowledgeable in the latest beauty trends, skincare techniques and cosmetic innovations
- Maintained and managed all aspects of in-home business, increasing profitability by 15%
- Established strong client relationships, expanding clientele by 20% every year.
Sales & Marketing Representative
Promoveo Health
01.2016 - 01.2020
- Promoted Culturelle/AZO probiotics, Remedy OTC skincare and Crest & Oral B dental products in 250 primary care physicians, gynecologists, dermatologists and dentist's offices; making 8 to 11 calls daily
- Drove a 25% increase in revenue for OTC products by securing physician's recommendations
- Achieved physician's endorsements through product education, sampling, and distribution of marketing materials and coupons in offices, achieving 100% physician commitment to recommending
- Conducted 4 weekly lunch in-services to educate and train offices on features and benefits of OTC products, driving in-office and retail sales by 25%
- Achieved 104% sales growth in electric toothbrushes for the 2017 fiscal year, ranked top 10% nationally for in-office sampling & top sales closer generating $12,000 in sales of Crest & Oral-B at CDA conference.
Territory Manager
Stanley Black & Decker
01.2008 - 01.2012
- Optimized sales growth in underperforming territory which resulted in a top 10 ranking status across the organization
- Effectively conducted product presentations, demonstrations, and developed new business opportunities through extensive prospecting, cold calling, and by creating positive relationships with key decision makers
- Spearheaded and launched sales strategies that drove revenue growth by 12% YTD
- Consistently awarded 1st place in trade show sales contests – ranked top 10% for promotional sales
- Strategically negotiated and structured competitive contracts which secured $500K in new business sales.
Market Specialist
E & J Gallo Winery
- Stimulated sales and new business opportunities through heavy prospecting, cold calling, networking, and by working with customers to understand their business needs
- Expanded the growth of fine wine and liquor products in top restaurants across the Bay Area
- Developed key accounts to refine selling techniques and achieve overall performance
- Recognized as Top Sales Producer in Northern California – boosted territory sales by 15%.
Fine Wine District Sales Manager
Gallo Sales Company
- Drove sales profitability through analysis of business trends, building a strong pipeline, implementing brand initiatives, leveraging relationships that increased business opportunities
- Met aggressive sales and performance goals, boosted territory profitability and expanded sales by 15%
- Grew territory by 35% during a 10-month assignment as management
- Coached and developed store employees, placing focus on KPI's and sales goal attainment
- Awarded Top Sales Leader during 1st year of service – grew territory by 27%
- Developed and delivered compelling, product-driven sales presentations to retail decision makers.
Education
Associates Degree of Arts in Cosmetology -
Santa Monica City College
Santa Monica, CABachelor of Science in Business Marketing -
California State University, Chico
Chico, CASkills
- Building Strong Pipelines
- New Business Development
- Cultivating Relationships
- Strong Networking Skills
- Prospecting and Cold Calling
- Sales Leader
- Account Management
- Digital Marketing Expertise
- Negotiations and Closing
- Microsoft Office Application
Certification
California Cosmetology License - Active
Timeline
Manufacture Representative
General Polymer Solutions
01.2019 - Current
Sales & Marketing Representative
Promoveo Health
01.2016 - 01.2020
Freelance Hair Stylist
Med-Aesthetics
01.2013 - Current
Territory Manager
Stanley Black & Decker
01.2008 - 01.2012
Bachelor of Science in Business Marketing -
California State University, Chico
Market Specialist
E & J Gallo Winery
Fine Wine District Sales Manager
Gallo Sales Company
Associates Degree of Arts in Cosmetology -
Santa Monica City College
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