- Full-time traveling RV'er familiar with RV lingo
- Current Harvest Host and Xscapers member
- Living the best life on the road meeting new people and enjoying every adventure
Karie VanTuyl
Full-Time RVer
Summary
Energetic and detail-oriented marketing professional with extensive experience in customer engagement, CRM management, and delivering exceptional user experiences. Proven ability to onboard and support clients effectively, ensuring satisfaction and long-term success. Adept at managing digital tools, providing proactive solutions, and fostering positive relationships in fast-paced environments.
Overview
18
18
years of professional experience
Work History
MARKETING CONSULTANT
Self Employed
01.2022 - Current
- Provide personalized marketing solutions, including customer database management, social media support, and customer engagement strategies.
- Develop email campaigns and marketing materials to enhance client communication.
- Coordinate trade shows and events, ensuring smooth operations and stakeholder satisfaction.
SENIOR MARKETING MANAGER
ArtPrize
01.2021 - 01.2022
- Onboarded and supported over 900 event participants, ensuring profiles were updated and inquiries were addressed promptly.
- Developed and executed content for website, email communications, and social media, increasing audience engagement.
- Collaborated across teams to create targeted strategies, delivering measurable results for stakeholders.
- Identified and resolved system issues, ensuring smooth user experiences during high-traffic event.
MARKETING MANAGER
One Stop
01.2020 - 01.2021
- Managed daily operations of email and website content calendars to enhance customer engagement.
- Spearheaded the development of a direct-to-consumer website, improving online ordering for small business customers.
- Managed the layout, editing, and mailing of multiple print and digital catalogs and direct mail campaigns
BRAND MARKETING MANAGER
OXX, Inc.
01.2017 - 01.2020
- Increased OXX brand awareness and credibility by designing and executing innovative marketing strategies, including digital campaigns and experiential programs.
- Led customer support initiatives across social media platforms, driving a 48% YoY growth in community engagement.
- Formulated and executed a digital strategy that generated qualified leads to the website by utilizing website content, email campaigns, social media, and paid media, resulting in a 15% YoY revenue increase.
- Implemented a marketing automation and CRM platform to tailor email communications, content, and engagement for both current and prospective customers.
MARKETING MANAGER
Interphase Interiors
01.2016 - 01.2017
- Curated and managed industry-specific content for the website, Facebook, and LinkedIn to engage target audiences.
- Led public relations efforts by drafting and distributing company press releases and cultivating relationships with the media.
- Redesigned customer proposals to enhance personalization and improve the client experience.
- Created and implemented corporate brand standards, messaging, and positioning to ensure consistent communication across all channels.
ASSOCIATE BRAND MANAGER
Paris Presents Incorporated
01.2015 - 01.2016
- Developed an integrated approach for global marketing strategies to include social media, digital advertising, eCommerce, influencer programs, and events
- Partnered with cross-functional teams to developed and executed national marketing programs to support the brand at mass retailers, specialty retailers, and drug stores worldwide.
- Led the development of a new eCommerce website and email strategy for a more effective customer experience
- Analyzed retailer sales data, consumer data, and competitor data to provide insight into the health of the brand and products.
GLOBAL COMMUNICATIONS & MARKETING SPECIALIST
Wolverine Worldwide
01.2007 - 01.2015
- Develop and execute global marketing campaigns for seasonal product launches
- Directed and supported international licensees in the development, approval, and execution of marketing initiatives in their territories
- Launched and managed global social media channels, creating cohesive standards for international use.
- Collaborated with eCommerce teams to enhance website content and promotional offerings.
- Managed PR agency relationship and developed communication plans to promote the brand.
- Responsible for executing global sales meetings, tradeshows, and experiential marketing events.
Education
Masters of Management - Marketing
Aquinas College
Grand Rapids, MI2014
Bachelor of Arts - Marketing & Human Resource Management
Grand Valley State University
Allendale, MI2008
Digital Marketing Science Certification -
GreenFig
OnlineSkills
- Customer Service & Engagement
- CRM Management (ActiveCampaign)
- Website and App Navigation
- Social Media Management (Sprout Social, HootSuite)
- Project & Time Management (Asana)
- Marketing Automation (ActiveCampaign, MailChimp)
- Microsoft Office Suite (Word, Excel, Outlook, Teams)
Interests
Timeline
MARKETING CONSULTANT
Self Employed
01.2022 - Current
SENIOR MARKETING MANAGER
ArtPrize
01.2021 - 01.2022
MARKETING MANAGER
One Stop
01.2020 - 01.2021
BRAND MARKETING MANAGER
OXX, Inc.
01.2017 - 01.2020
MARKETING MANAGER
Interphase Interiors
01.2016 - 01.2017
ASSOCIATE BRAND MANAGER
Paris Presents Incorporated
01.2015 - 01.2016
GLOBAL COMMUNICATIONS & MARKETING SPECIALIST
Wolverine Worldwide
01.2007 - 01.2015
Masters of Management - Marketing
Aquinas College
Bachelor of Arts - Marketing & Human Resource Management
Grand Valley State University
Digital Marketing Science Certification -
GreenFig
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