Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Interests
Timeline
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Karim Rassam

Senior PR & Marketing Specialist
Doha,Qatar

Summary

Skilled PR & Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage Seven years of marketing experience in the local market to take any dynamic new role.

Overview

3
3
Languages
2
2
Certifications
4
4
years of post-secondary education
9
9
years of professional experience

Work History

Senior PR & Marketing Specialist

Al Ghaliah Media & Advertisement
Doha, Qatar
02.2019 - Current
  • Developed project plans and managed project scope using methodologies to guide projects from conceptualization to implementation and maintenance.
  • Executed projects and acted as senior project manager for multiple commercial, office, residential and public works projects.
  • Managed and led multi-disciplinary design team throughout development and contract document phases for 6,500,000 QAR project.
  • Built a very strong relationship with the local and regional social media influencers.
  • Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.
  • Outlined work plans, determined resources, wrote timelines and generated initial budgets as part of project scope determination.
  • Communicated project plans and progress to key stakeholders, including project contributors, business, operational and technical resources.
  • Maintained schedules to meet key milestones at every project phase.

Business Development Executive

Doha Industrial Safety Services (DISS)
Doha, Qatar
01.2018 - 01.2019
  • Generating business leads and new businesses.
  • Building relationships with prospective clients.
  • Preparing and presenting proposals, closing and negotiating deals Brainstorming for creative ideas for our existing and potential clients and building up a presentation.
  • Generating business leads and following up on sales opportunities.
  • Cold calling potential customers and building relationships.
  • Arranging meetings with clients and carrying out HSE services demonstrations.
  • Sells products by establishing contact and developing relationships with prospects; recommending HSE related services.
  • Contributes to team effort by accomplishing related results as needed.
  • Conducted cold- calls to prospect external lead sources and advance sales process.
  • Evaluated current service needs and product satisfaction levels with established customers.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Collaborated with sales and marketing departments to support business objectives and client acquisition.

Event Specialist

Amara
Doha, Qatar
01.2017 - 01.2018
  • Identify the client's requirements and expectations for each event.
  • Book venues, entertainers, photographers, and schedule speakers.
  • Maintain event budgets.
  • Conduct final inspections on the day of the event to ensure everything adheres to the client's standards.
  • Assess an event's overall success and submit findings.
  • Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
  • Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
  • Mentored customer service, marketing, sales and accounting teams.
  • Led vendor negotiations to obtain cost-effective services and products.
  • Planned large-scale events such as trade shows, conferences, and meetings.

Marketing officer

London School of Commerce
London, UK
01.2014 - 09.2016
  • Collaborate with the team to process student applications.
  • Organize and attend international fairs abroad to represent the university.
  • Assess prospective students with information about the different courses.
  • Helping International students with the visa inquiries.
  • Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.

Sales and Marketing Executive

Crystal Media
Doha, Qatar
01.2013 - 01.2014
  • Execute client's projects within timelines and budgets.
  • Work to develop an open, honest relationship with clients and partners.
  • Build new Clients relationships and securing new strategic partnerships.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
  • Analyzed sales and marketing data for improved strategies.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.

Insurance Agent

Belasur Insurance Company
Casablanca, Morocco
01.2012 - 01.2013
  • Review incoming email, faxes and letters.
  • Develop positive working relationships with clients.
  • Approach clients via cold calling and direct mail to inquire about their insurance situations and future needs.
  • Respond to clients' questions and complaints.
  • Cultivated new business by offering presentations on financial well-being to individuals and groups on term and whole life insurance.
  • Spent ample time with each customer, verbally reviewing and explaining documents for client comprehension.
  • Displayed consistent, positive attitude towards customers, peers and other personnel, even during high-stress situations.
  • Approached potential clients by using direct marketing techniques, including mailings and phone contacts.
  • Enhanced insurance agency reputation by accommodating new and different requests and by exploring opportunities to add value.

Education

MBA - International Marketing

Wales Trinity St David
United Kingdom
09.2016 - 09.2017

Bachelor of Arts - Business Management

Cardiff Metropolitan University
United Kingdom
01.2013 - 05.2016

Foundation Program - ATPL - Pilot Training

Qatar Aeronautical College
Qatar
01.2012 - 01.2012

Skills

Project Management

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Accomplishments

Supreme Committee for Delivery And Legacy

FIFA CLUB WORLD CUP 2021

  • Influencers (Local & International) campaign
  • Digital Campaign management

Msheireb Properties

  • Influencers Campaign for a duration of one year (2020)
  • Online & Offline Marketing Activations

Ooredoo Qatar

  • Ramadan Video Production Tips 2020
  • Social Media Content Creation - Consultancy
  • Local & International Influencers Management

Supreme Committee for Delivery And Legacy

COPA AMERICA - BRAZIL 2019

  • Influencers (Local & International) management
  • Digital Campaign management
  • Content Creation Support along with SC Team

Certification

Sign In Qatar

Interests

Horse Riding, Photography, Reading

Timeline

Senior PR & Marketing Specialist

Al Ghaliah Media & Advertisement
02.2019 - Current

Sign In Qatar

11-2018

Business Development Executive

Doha Industrial Safety Services (DISS)
01.2018 - 01.2019

Event Specialist

Amara
01.2017 - 01.2018

MBA - International Marketing

Wales Trinity St David
09.2016 - 09.2017

London School Of Commerce

12-2015

Marketing officer

London School of Commerce
01.2014 - 09.2016

Bachelor of Arts - Business Management

Cardiff Metropolitan University
01.2013 - 05.2016

Sales and Marketing Executive

Crystal Media
01.2013 - 01.2014

Foundation Program - ATPL - Pilot Training

Qatar Aeronautical College
01.2012 - 01.2012

Insurance Agent

Belasur Insurance Company
01.2012 - 01.2013

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Karim RassamSenior PR & Marketing Specialist