Summary
Overview
Work History
Education
Websites
Timeline
Generic

Karin Basil

San Diego,CA

Summary

Results-driven business to business sales professional with 10+ years of experience in medical device,
pharmaceutical and nutraceutical sales. Specialized in Women’s Health, Gastroenterology, Weight Loss and Nutritional (Buy and Build) products. Multi-skilled with the ability to plan and manage territory while
maintaining and developing both existing and new customers through ethical sales methods and consistently high customer service. Proven track record of exceeding sales quotas, successfully launching new products, and
building strong customer relationships. Success in both live and virtual interactions. Strong in business analytic
skills and ready to drive growth and success in a new pharmaceutical sales role.

Overview

5
5
years of professional experience

Work History

Territory Manager

METAGENICS, Inc.
10.2018 - Current
  • Established strong partnerships with Primary Care, Specialty Physicians, PA’s, NP’s, Specialty Pharmacies, Dietitians, and Naturopaths driving successful sales of nutritional supplements and Medical Foods through successful sales skills.
  • Demonstrated advanced product knowledge and understanding disease states for 250+ science based formulas, contributing to successful launch of new products and promotion of existing products.
  • Partnered with HCPS to help them
    recommend optimal lifestyle and nutraceutical products and services, assessing clients' needs and presenting suitable solutions, providing clinical information and resources to grow HCP's nutritional practice.
  • Proactively transitioned accounts to eCommerce platform which resulted in increased sales and reduced overhead costs.
  • Recognized for long term territory health, consistently exceeding growth goals for new business as well as targeted product focuses. Top performer in New Business development. Mentor new reps in district to help develop successful territory.
  • Recognized with District MVP award for outstanding performance and lasting contribution.
  • Stabilized declining territory, from less than 70% at start of position, to 104% in first year in territory.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning. · 2020/ 104%, 2021 / 105%, 2022 / 100% , 2023 / 108%

Territory Manager, Sales Trainer

SNAP DIAGNOSTICS
  • Met with physicians, DME providers, directors and healthcare executives to successfully sell medical device service for sleep apnea category.
  • Managed accounts within Primary Care, Cardiology, ENT medical and dental practices. Regularly exceeded monthly sales goals by 40% or more.
  • Consistently in top 5-10% out of 150 sales reps for monthly sales goals. Oversaw corporate contracts with large IPA/managed care groups.
  • Promoted to Regional/National Sales Trainer within first year.
  • Used consultative sales practice with medical doctors, trained medical office staff on identifying patients, performing diagnostic test, managing medical reimbursements and facilitating follow-up care.
  • Brought in new leads consistently using strong prospecting and networking abilities.

Senior Account Executive / Business Development

TIME INC MEDIA NETWORKS INC / MNI + TARGETED MEDIA
2003 - 2011
  • Consistently award winning top producer and new business developer. Received President's Circle honor at MNI (2005, 2006), the target media division of Time, Inc., for exceeding territory goals.
  • Served in leadership role training and monitoring new hires in West Coast.
  • Managed all aspects of advertising sales for forty national magazines and consultative digital sales in San Diego, Orange County and Utah.
  • Prospect, developed and managed custom multi-level marketing programs within sales territory, including: spot market print, online display campaigns, search/pay per click, email marketing, ad networks/portals and mobile advertising. Categories included Fortune 100 companies, small/medium/large advertising agencies, travel/CVB, economic development, CPG, technology, biotech, healthcare, finance, energy and more.

Education

Bachelor of Arts - Communications

Albion College
Albion, MI

Holistic Health Coach - Health and Nutrition

IIN (Institute For Integrative Nutrition)

Certified Nutrition Counselor - Health and Nutrition

Natural Healing Institute
Encinitas, CA

Timeline

Territory Manager

METAGENICS, Inc.
10.2018 - Current

Territory Manager, Sales Trainer

SNAP DIAGNOSTICS

Senior Account Executive / Business Development

TIME INC MEDIA NETWORKS INC / MNI + TARGETED MEDIA
2003 - 2011

Bachelor of Arts - Communications

Albion College

Holistic Health Coach - Health and Nutrition

IIN (Institute For Integrative Nutrition)

Certified Nutrition Counselor - Health and Nutrition

Natural Healing Institute

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Karin Basil