Karin Krafcisin

• Produce original, creative content for Topco, a nearly $14 billion, privately held company that provides aggregation, innovation and knowledge management solutions for its leading food industry member-owners and customers, including grocery retailers, wholesalers and food service companies.
• Create high-impact messaging for all marketing media, contributing to increases in revenues and market share - digital, CPG, POS, social media, print, in-store announcements, brand stories, press releases, and 360 campaigns.
• Customize brand messaging to reach and capture target audience interest and drive engagement.
• Collaborate with designers, marketing team members and management in completing all phases of client projects, from planning to on-time completion of quality deliversables.
• Proofread and edit content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.

• Researched and wrote monthly blogs through WordPress on a wide variety of dance-related topics targeted to attract readers who are involved or interested in the dance world.

• Wrote, edited and proofread mobile app copy for BMW ConnectedDrive, an app that allows BMW customers to access remote features for their vehicle by using their mobile device.
• Researched and wrote blogs directed to BMW sales force.

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• Created high-impact email campaigns for the Ultamate Rewards Mastercard and Ultamate Rewards Credit Card, contributing to increases in revenues and market share.
• Incorporated SEO keywords into copy to increase search result rankings.
• Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
• Reviewed and edited final copy for accuracy and oversaw all phases of production.

• Presented clients with unique digital copy options based on overall marketing objectives.
• Played instrumental role in reviewing and editing digital copy for overhaul of company's new website.

• Produced original, creative in-store signage for Whole Foods' Midwest regional grocery stores to reach and capture target audience interest and drive engagement.
• Proofread and edited local vendor descriptions created to be used in store.

• Wrote long- and short-form copy for AIU - web pages and modules, banner ads, invitations, solicitations, referrals, and thank you letters.
• Wrote for social media - Facebook carousel and banner ads, mobile app copy.
• Wrote internal and external print content - ad slicks, bus wrap copy, posters, signage.
• Wrote Pandora and Spotify radio spots and in-house video ads.

• Wrote digital, banner, email campaigns, print and poster ads for Hyatt Regency, Grand Hyatt, Hyatt Place, Park Hyatt, Hyatt House, Hyatt Resorts, and Hyatt Gold Passport.
• Proofread and edited multiple Hyatt brand guideline books.
• Collaborated with customer outreach personnel to ascertain audience demographics, incorporating collected data into future copy.

• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
• Presented clients with unique copy options based on overall marketing objectives.
• Produced original, creative content for promotional advertisements and marketing materials.
• Participated in internal interdisciplinary efforts to produce deliverables featuring diverse media content.
• Provided editorial guidance to other departments, including marketing team devoted to delivery of top-quality content.
• Reviewed and edited final copy on InDesign for accuracy and oversaw all phases of production.