Karina Alvarez
Contable
Houston,Tx
Summary
Forward-thinking Trade Marketing Manager offering many years of experience in brand awareness across all channels of marketing and sales distribution. Facilitating implementation of trade marketing strategy. Deadline-driven with excellent communication skills.
Proven professional with exceptional record of achievement in enhancing trade marketing campaigns. Exceptional partner to research team, balancing principles with business targets. Strong analytical skills convert findings delivered through analysis into actionable insights.
Overview
8
8
years of professional experience
Work History
Trade Marketing Manager
Nutresa Group
Nicaragua
01.2010 - 06.2013
- personnel management
- staff rotation and work schedules
- planimetries
- Point-of-sale inventory and product rotation on shelves
- placement of island headers price changes
- study of company prices and competition
- management of promotions at the point of sale.
- Developed and implemented trade marketing strategies to increase brand awareness and drive sales growth.
- Organized promotional events to launch new products or services in the marketplace.
- Negotiated discounts or other incentives with retailers for better placement of merchandise in stores.
- Created compelling point-of-sale materials such as displays, brochures, flyers and catalogs.
- Advised sales teams on best practices for increasing store traffic and boosting sales performance.
- Coordinated with internal teams to ensure that promotional activities were executed accurately on time.
- Cultivated strong relationships with retail buyers and merchandisers by providing support throughout product launches and rollouts.
- Analyzed consumer data from POS systems to optimize product placements and shelf visibility.
- Developed relationships with key customers to understand their needs and maximize ROI of trade marketing initiatives.
- Monitored competitor activities in the marketplace and identified opportunities for improvement.
Marchandise
Marchandise
Managua
01.2005 - 12.2009
- Managed household errands and other essential duties.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Updated and maintained databases with current information.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
Education
Some College (No Degree) - Accounting
Ciencias Comerciales
Nicaragua, Managua 12-2005
Skills
- Trade marketing
- Promotional strategy
- Point-of-sale management
- Market analysis
Timeline
Trade Marketing Manager
Nutresa Group
01.2010 - 06.2013
Marchandise
Marchandise
01.2005 - 12.2009
Some College (No Degree) - Accounting
Ciencias Comerciales
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