Karina Ayala
Santa Tecla,El Salvador
Summary
Dynamic sales executive with expertise in B2B sales strategy and client relationship management. Demonstrates proactive initiative taking and decision-making confidence, driving strategic planning and performance evaluation to achieve business objectives. Skilled in conflict resolution and adaptability, leveraging advanced Excel and data analysis for informed decision-making. Committed to enhancing organizational growth through effective sales executive management and change management strategies.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Sales Team Leader
First American Data & Analytics | TELUS Digital
01.2019 - 01.2026
- Led a team of sales representatives to consistently exceed annual sales targets by significant margins year-over-year.
- Developed and implemented sales strategies that improved efficiency and boosted revenue growth.
- Built and maintained strong relationships with business owners and key stakeholders, ensuring alignment with client objectives.
- Conducted regular performance evaluations and coaching sessions, resulting in improved team productivity and morale.
- Utilized advanced Excel and data analysis to identify trends and optimize sales processes.
- Collaborated on strategic projects to enhance operational workflows and customer satisfaction.
- Coordinated sales strategies with marketing department for cohesive brand message.
- Streamlined processes, saving time and enhancing productivity.
First American Data - Sales Agent/Sales Coach
First American Data and Analytics
03.2013 - 01.2019
- Enhanced sales performance with thorough knowledge of product range.
- Established robust client relationships through effective communication and negotiation skills.
- Tracked competitor activity and adjusted strategies accordingly for market advantage.
- Developed sales pitches tailored specifically to individual client needs.
- Performed product demonstrations and presentations to showcase key features and benefits.
- Provided clients with custom solutions to match their business needs, though a consultative sales approach.
- In the Sales coach role, I provided direct support to management by delivering sales and product training, creating support material and developing sales skills for new and tenure team members.
- Performed regular follow-ups with prospective customers, leading to increased conversion rates.
Sales Team Leader
Hotels.com - Sykes El Salvador
10.2009 - 01.2013
- Managed sales enquiries to ensure quick response times.
- Oversaw daily operations, ensuring efficiency and consistency in work output.
- Developed compelling sales pitches for increased conversion rates.
- Recruited high-performing individuals, building a competitive sales team.
- Conducted regular performance reviews for continuous employee development.
Education
Master of Business Administration -
ESI School of Management
El Salvador 06.2019 - 06.2021
Bachelor of Business Administration -
Universidad Jose Simeon Canas UCA
El Salvador 01.2003 - 06.2007
Skills
- Proactive initiative taking
- Decision-Making confidence
- Client Relationship Management
- Conflict Resolution
- B2B sales strategy
- Sales Executive management
- Strategic Planning
- Performance Evaluation
- Adaptability & Change Management
- Advanced Excel & Data Analysis
Websites
Certification
Learning Multiverse Fundamentals – Mandatory (Completed)
Languages
Spanish
Native
English
Advanced
Timeline
Master of Business Administration -
ESI School of Management
06.2019 - 06.2021
Sales Team Leader
First American Data & Analytics | TELUS Digital
01.2019 - 01.2026
First American Data - Sales Agent/Sales Coach
First American Data and Analytics
03.2013 - 01.2019
Sales Team Leader
Hotels.com - Sykes El Salvador
10.2009 - 01.2013
Bachelor of Business Administration -
Universidad Jose Simeon Canas UCA
01.2003 - 06.2007