Karina De La Cruz

• Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
• Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
• Answered client queries and complaints to provide strong customer service.
• Engaged in professional networking to maintain strong relationships with
  communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Prepared for public relations presentations and plans by gathering information on
  business objectives, vision, brand strategy, competition and industry trends
• Responded to requests for information from media or designated appropriate
  spokesperson or information source
• Oversaw professional social media messaging through content development, follower
  engagement, social listening, trend analysis and by leveraging competitor research.

• Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers
  Studied objectives, promotional policies or needs of organizations to develop public relations strategies.
• Assisted with planning, development and implementation of company projects and
  programs.
  Resolved complaints to maintain customer satisfaction.
  
• Developed and nurtured meaningful relationships with key media.
  

• Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or radio broadcast.
• Planned and conducted research and pitched long-form stories to promote investigative news topics.
• Partnered with media executives to produce compelling stories.
• Researched and produced daily news reports.
• Announced ads, song switches and breaking news segments for radio broadcasts.
• Selected and created audio cuts and pre-produced audio programs for more fluid broadcasting.
• Found, researched, fact-checked and wrote scripts for relevant topics in local news.
• Facilitated live coverage of special events, promotions and sports matches.

•Prepared 20 daily stories to discuss during broadcasts.

• Delivered news stories on air
• Translated news stories from English to Spanish
• Identified stations and introduced and closed shows, ad-libbing and using memorized and read scripts.
• Prepared for programs and interviews
• Made promotional appearances at public and private events to represent employers.
• Interviewed show guests and moderated discussions.