Karina De La Cruz

• Strategic Leadership: Oversee East Region operations across 5 states with $463M combined direct written premium for commercial and personal auto lines
• Growth Strategy: Strategize and execute comprehensive sales initiatives driving organizational growth and market expansion in competitive landscapes
• Team Excellence: Lead and challenge sales teams to adopt innovative thinking approaches, achieving aggressive growth targets while fostering collaborative culture
• Business Development: Develop and implement strategic business plans that position the organization for sustained market leadership
• Operational Efficiency: Drive cross-functional collaboration to optimize sales performance and streamline operational processes

• Managed Field, National Accounts, & Inside Sales Executives through coaching, developing, and consulting
• Held lead role in high-profile project coordination and execution
• Successfully implemented collaborative approach utilizing both Field Sales and Inside Sales to provide world-class sales experience for independent agents
• Developed strategic and impactful relationships with sales leaders and department managers to foster profitable business initiatives, deepen company culture and improve team morale/retention
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships
• Recruited and hired top-level talent to add value and expertise to sales department

• Managed team of 16 Inside Sales Executives covering 12 states with $2.6B in direct written premium

• Improved sales processes to streamline carrier acquisition and departmental strategies by restructuring inside sales department to align with aggressive growth goals
• Trusted to lead and assist in onboarding and training of new hires for the Inside Sales Department

• Received 1st Place Top Performer countrywide in 2017 and 2018, achieving 117%+ to quota

• Organizational Leadership: Provided clear vision and definitive leadership in building high-performing sales organization
• Performance Management: Oversaw campaigns and tracked sales performance across national sales initiatives
• Coaching Excellence: Conducted side-by-side coaching, team meetings, and individual development sessions for National Sales Teams
• Team Development: Mentored and motivated sales professionals, creating enhanced value delivery in sales processes
• Goal Achievement: Consistently led staff to reach and surpass ambitious sales targets
• Strategic Collaboration: Partnered with leadership team on strategic planning and team building to maximize sales results
• Growth Innovation: Identified and executed growth opportunities and business development initiatives
• Performance Recognition: #1 Top Annual Sales Rep 2015 (Revenue, Loans, Accounts)
• Senior Inside Sales Executive | 2018 - 2019
• Inside Sales Executive | 2016 - 2018

• Sales Excellence: Sold comprehensive insurance products (auto, home, life) to individuals and affinity groups using consultative selling techniques
• Relationship Management: Developed and maintained long-term relationships with policyholders and small business entities
• Customer Service: Delivered swift issue resolution and exceptional customer support
• Process Improvement: Contributed strategic ideas and constructive feedback in weekly sales and training meetings
• Performance Awards: #1 Top Sales Agent 2011 and Top Sales Producing Office Manager 2013