Karina Diaz
Atlanta,GA
Summary
Dynamic Key Account Manager with a strong history at Nintendo, recognized for driving substantial business development and fostering team collaboration. Successfully achieved a 30% increase in customer engagement through innovative social media strategies, while leveraging problem-solving skills and intermediate Excel proficiency. Core competencies include strategic sales growth and effective communication, aimed at enhancing client relationships. Career aspirations focus on further advancing expertise in account management to contribute to organizational success.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Key Account Manager | Retail and Social Media Strategist
Vis A Vis The Salon
Atlanta, USA
06.2022 - Current
- Managed retail operations for luxury haircare brands like Olaplex, L'Oréal, Kerastase, and Oribe, driving a 10% increase in product sales through strategic inventory management and client relations
- Led the social media strategy, significantly enhancing the salon's online presence and increasing customer engagement by 30% over six months
- Developed and executed targeted marketing campaigns that boosted brand visibility and foot traffic, contributing to a 15% increase in overall revenue
- Fostered and maintained strong relationships with key retail partners, ensuring seamless operations and product availability
Software Project Manager | Healthcare, Public Services, and Food Production
Dynamo Smart Solutions
Santiago de Chile, Chile
05.2019 - 05.2022
- Successfully delivered high-priority projects for clients in the healthcare, public services, and food production sectors, ensuring projects were completed on time and within budget
- Led cross-functional teams, coordinating efforts between developers, stakeholders, and third-party vendors to deliver impactful solutions that improved operational efficiency
- Increased client satisfaction by 20% through the implementation of tailored project management methodologies and consistent progress updates
- Collaborated closely with key stakeholders, such as MEDS, Aguas Nuevas, and Agrosuper, to align project objectives with business goals and optimize resource allocation
Key Account Manager | Fast-Moving Consumer Goods
L'Oréal
Santiago de Chile, Chile
10.2018 - 04.2019
- Spearheaded sales growth and margin improvement for major retail clients, including Falabella and DBS, driving a 15% year-over-year increase in sell-in and sell-out rates
- Developed accurate sales forecasts and aligned strategic business goals, resulting in improved profitability and market share
- Cultivated long-term partnerships with clients, leading to an expanded product portfolio and enhanced brand positioning in the Chilean market
- Designed and implemented annual business plans, ensuring sustainable growth and alignment with L'Oréal's overarching business strategies
Key Account Manager | Licensing and collectibles
Nintendo
Santiago de Chile, Chile
04.2017 - 10.2018
- Managed high-value accounts for major retail partners and iconic brands such as Funko, Pokémon Trading Cards, Magic, Nintendo, and Roku, overseeing product distribution and sales strategies.
- Negotiated and closed a deal with Ripley, one of Chile's largest department store chains, to introduce a dedicated Nintendo merchandise display (featuring apparel, backpacks, and more) in its top seven stores nationwide.
- Spearheaded the expansion of the project, increasing the merchandise presence to 11, and later 20 stores nationwide, due to its outstanding success in sales and customer demand.
- Collaborated with Nintendo USA and Ripley to ensure smooth implementation, overseeing logistics, marketing strategies, and point-of-sale design to enhance brand visibility in the Chilean market.
- Played a key role in driving significant growth in the licensing and collectibles category, strengthening Nintendo’s commercial relationship with major Chilean retailers.
- Funko & Comic Con Chile: Negotiated and organized a large-scale booth at Comic Con Chile for two consecutive years, showcasing and selling Funko Pops, merchandise, and collector boxes. Achieved outstanding sales of approximately $31,000 USD, exceeding the sales forecast by 30%.
- Introduced Funko products into major retailers such as Walmart and Tottus, driving a 20% increase in annual sales over the initial forecast.
- Strengthened Funko’s presence in the Chilean market by developing partnerships with top retailers, and coordinating impactful marketing strategies tailored to local demand.
Key Account Manager | Video Games
Nintendo
Santiago de Chile, Chile
10.2016 - 04.2017
- Developed and executed strategic sales plans for key video game titles, driving sell-in and sell-out growth in the Chilean market
- Worked closely with retail clients to ensure optimal product placement and promotional strategies, achieving a 10% sales increase within six months
- Supported sales activities by assessing market opportunities and negotiating favorable deals with retailers
- Maintained close communication between Nintendo's internal teams and external partners, ensuring alignment on sales objectives
Key Account Manager | Retail
Spectrum Brands Inc.
Santiago de Chile, Chile
09.2014 - 09.2016
- Managed key retail accounts for brands like Remington, Black & Decker, and Rayovac, focusing on enhancing client relationships and driving sell-in/sell-out growth
- Analyzed monthly sales data to identify trends and optimize inventory management, resulting in a 12% increase in overall sales
- Developed targeted marketing initiatives in collaboration with cross-functional teams to support product promotions and increase market share
- Provided after-sales support, addressing client concerns and ensuring a high level of customer satisfaction
Education
Bachelor's Degree - Human Resources Management/Business
Universidad Católica Andrés Bello
Caracas, Venezuela01.2011
Skills
- Time management
- Business Development
- Customer Advocacy
- Team Collaboration
- Problem solving
- Forecasting
- Intermediate Excel proficiency
Certification
Certified in Intermediate Excel by SENCE (Chilean National Service for Training and Employment)
Languages
Spanish
Native/ Bilingual
English
Full Professional
Timeline
Key Account Manager | Retail and Social Media Strategist
Vis A Vis The Salon
06.2022 - Current
Software Project Manager | Healthcare, Public Services, and Food Production
Dynamo Smart Solutions
05.2019 - 05.2022
Key Account Manager | Fast-Moving Consumer Goods
L'Oréal
10.2018 - 04.2019
Key Account Manager | Licensing and collectibles
Nintendo
04.2017 - 10.2018
Key Account Manager | Video Games
Nintendo
10.2016 - 04.2017
Key Account Manager | Retail
Spectrum Brands Inc.
09.2014 - 09.2016
Certified in Intermediate Excel by SENCE (Chilean National Service for Training and Employment)
Bachelor's Degree - Human Resources Management/Business
Universidad Católica Andrés Bello
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