Karina Miller
Seattle,WA
Summary
I bring just over 15 years of agency and in-house marketing and partner relations expertise to the table, along with a track record as a strong leader and inter-disciplinary communicator. I solve problems across teams with design thinking, data analysis, and strategies that promote operational efficiency. I stand out for my experience, genuine enthusiasm, work ethic, and attention to detail. I excel in building accounts into long-lasting relationships built on mutual benefit and profitability, and have a history of creating cohesive, successful account teams to handle high workloads and ambitious targets.
Overview
15
15
years of professional experience
Work History
Group Account Director
Indigo Slate
Seattle, WA
01.2022 - Current
- Responsible for annual and quarterly sales goals
- Act as bridge between Indigo Slate and Zensar (our parent org) sales and SME teams - connecting people as well as helping drive, and pilot, new processes and tools for organizational success
- Focus on farming multimillion TCV initiatives w/ clients across a variety of verticals
Senior Account Director
Indigo Slate
Bellevue, WA
06.2018 - 04.2021
- Responsible for building, training, and managing a Microsoft-oriented Account Team - who were as dedicated to solving clients' needs as they were to our bottom line as a company (key tools used: Microsoft Teams & Salesforce)
- Led RFP response teams
- Drove new and ongoing partnerships with Microsoft clients
- Responsible for $16M+ annual sales goals - that we met
Director of Marketing Strategy
Noble House Hotels & Resorts
Kirkland, WA
07.2017 - 04.2018
- Owned strategic reporting & direction for property marketing teams (from campaign analysis to recommendations on segmentation and dynamic content placement)
- Led cross-channel campaign planning (awareness & loyalty): through template-based documentation (Excel) and cross-team collaboration (Wrike)
- Facilitated and documented discussions re: brand identity and positioning, stakeholder mapping, creation of brand pillars, and messaging matrices
Project Manager
Wunderman
Seattle, WA
10.2016 - 06.2017
- Coordinated with Microsoft Learning leads and internal teams (strategy, creative, and development), involving facilitation of daily stand-ups
- Drafted and finalized project plans in Microsoft Project, RACI matrices, and content+tagging matrices
- Created, oversaw, and iterated on new internal and client-facing processes for cross-channel communications, and was responsible for project resourcing
Global Integrated Campaign Manager
Getty Images
Seattle, WA
06.2015 - 07.2016
- Managed multi-channel one-off and ongoing marketing campaigns (from kick-off to final delivery) - using Workfront PM tool
- Managed the build and hand-off of a Getty Images photo booth app for use at Cannes Lions
- Owned SOWs, project briefs, operational documentation (e.g. data mapping), and user flow models
Account Supervisor
FCB Global
Seattle, WA
09.2013 - 10.2014
- Managed web and direct marketing strategy and communication schedule for HP’s printer and supply CRM B2B loyalty program
- Responsible for cross-team coordination using Agile process (incl. internal dev team, big data vendors, e-mail vendors, legal, account, and PM teams), creation of creative briefs, leading kick-offs, creative proofing, and campaign reporting
- Responsible for managing CMS content flow, promotion configuration, and testing (in Orchard)
- Supported Business Development team: program success presentations, RFP responses
Account Manager/Project Manager
Push Design
Seattle, WA
01.2011 - 06.2013
- Responsible for regular client communications (from kick-offs, to weekly reports/strategizing, to final deliveries) & provided CMS training to clients (Wordpress, Sitecore, Magento)
- Created and managed SOWs, scope changes, timelines, and tasks (using Basecamp Projects as PM tool)
- Facilitated internal agile stand-up and brainstorming meetings between devs and designers
- Edited and proofed copy
- Assisted dev team with web page set-up, linking pages, configuring plug-ins, and content flow
Business Development VP/Account Manager
Quinn/Brein PR, Strategic Marketing, Creative Services
Bainbridge Island, WA
06.2009 - 09.2010
- Wrote proposals, marketing strategies, website copy, and press releases
- Met with clients to discuss brand identity, voice, competition, strategy, and project next steps
- Managed media outreach efforts
- Networked with client prospects (Seattle Chamber of Commerce, Rainier Club, NetImpact, Greendrinks, IABC)
Education
Udemy
HarvardX
01.2021
M.A. International Studies -
University of Washington, Seattle
01.2011
B.A. Philosophy (English minor) -
Scripps College, CA
01.2007
Skills
- Team Management
- Strategic Planning
- Account Management/Partner Relations
- Interdepartmental Collaboration
- Brand Marketing
- Content Strategy
- Sales/Solution Selling
- Creative Direction
- Business process improvements
- Reporting (internal & external)
Languages
Spanish
Limited Working
Timeline
Group Account Director
Indigo Slate
01.2022 - Current
Senior Account Director
Indigo Slate
06.2018 - 04.2021
Director of Marketing Strategy
Noble House Hotels & Resorts
07.2017 - 04.2018
Project Manager
Wunderman
10.2016 - 06.2017
Global Integrated Campaign Manager
Getty Images
06.2015 - 07.2016
Account Supervisor
FCB Global
09.2013 - 10.2014
Account Manager/Project Manager
Push Design
01.2011 - 06.2013
Business Development VP/Account Manager
Quinn/Brein PR, Strategic Marketing, Creative Services
06.2009 - 09.2010
Udemy
HarvardX
M.A. International Studies -
University of Washington, Seattle
B.A. Philosophy (English minor) -
Scripps College, CA