Karina Miller
Seattle,WA
Summary
I bring just over 15 years of agency and in-house marketing and partner relations expertise to the table, along with a track record as a strong leader and inter-disciplinary communicator. I solve problems across teams with design thinking, data analysis, and strategies that promote operational efficiency. I stand out for my experience, genuine enthusiasm, work ethic, and attention to detail. I excel in building accounts into long-lasting relationships built on mutual benefit and profitability, and have a history of creating cohesive, successful account teams to handle high workloads and ambitious targets.
Overview
15
15
years of professional experience
Work History
Group Account Director
Indigo Slate
01.2022 - Current
- Responsible for annual and quarterly sales goals
- Act as bridge between Indigo Slate and Zensar (our parent org) sales and SME teams - connecting people as well as helping drive, and pilot, new processes and tools for organizational success
- Focus on farming multimillion TCV initiatives w/ clients across a variety of verticals
Senior Account Director
Indigo Slate
06.2018 - 04.2021
- Responsible for building, training, and managing a Microsoft-oriented Account Team - who were as dedicated to solving clients' needs as they were to our bottom line as a company (key tools used: Microsoft Teams & Salesforce)
- Led RFP response teams
- Drove new and ongoing partnerships with Microsoft clients
- Responsible for $16M+ annual sales goals - that we met
Director of Marketing Strategy
Noble House Hotels & Resorts
07.2017 - 04.2018
- Owned strategic reporting & direction for property marketing teams (from campaign analysis to recommendations on segmentation and dynamic content placement)
- Led cross-channel campaign planning (awareness & loyalty): through template-based documentation (Excel) and cross-team collaboration (Wrike)
- Facilitated and documented discussions re: brand identity and positioning, stakeholder mapping, creation of brand pillars, and messaging matrices
Project Manager
Wunderman
10.2016 - 06.2017
- Coordinated with Microsoft Learning leads and internal teams (strategy, creative, and development), involving facilitation of daily stand-ups
- Drafted and finalized project plans in Microsoft Project, RACI matrices, and content+tagging matrices
- Created, oversaw, and iterated on new internal and client-facing processes for cross-channel communications, and was responsible for project resourcing
Global Integrated Campaign Manager
Getty Images
06.2015 - 07.2016
- Managed multi-channel one-off and ongoing marketing campaigns (from kick-off to final delivery) - using Workfront PM tool
- Managed the build and hand-off of a Getty Images photo booth app for use at Cannes Lions
- Owned SOWs, project briefs, operational documentation (e.g. data mapping), and user flow models
Account Supervisor
FCB Global
09.2013 - 10.2014
- Managed web and direct marketing strategy and communication schedule for HP’s printer and supply CRM B2B loyalty program
- Responsible for cross-team coordination using Agile process (incl. internal dev team, big data vendors, e-mail vendors, legal, account, and PM teams), creation of creative briefs, leading kick-offs, creative proofing, and campaign reporting
- Responsible for managing CMS content flow, promotion configuration, and testing (in Orchard)
- Supported Business Development team: program success presentations, RFP responses
Account Manager/Project Manager
Push Design
01.2011 - 06.2013
- Responsible for regular client communications (from kick-offs, to weekly reports/strategizing, to final deliveries) & provided CMS training to clients (Wordpress, Sitecore, Magento)
- Created and managed SOWs, scope changes, timelines, and tasks (using Basecamp Projects as PM tool)
- Facilitated internal agile stand-up and brainstorming meetings between devs and designers
- Edited and proofed copy
- Assisted dev team with web page set-up, linking pages, configuring plug-ins, and content flow
Business Development VP/Account Manager
Quinn/Brein PR, Strategic Marketing, Creative Services
06.2009 - 09.2010
- Wrote proposals, marketing strategies, website copy, and press releases
- Met with clients to discuss brand identity, voice, competition, strategy, and project next steps
- Managed media outreach efforts
- Networked with client prospects (Seattle Chamber of Commerce, Rainier Club, NetImpact, Greendrinks, IABC)
Education
Udemy
HarvardX
01.2021
M.A. International Studies -
University of Washington, Seattle
01.2011
B.A. Philosophy (English minor) -
Scripps College, CA
01.2007
Skills
- Team Management
- Strategic Planning
- Account Management/Partner Relations
- Interdepartmental Collaboration
- Brand Marketing
- Content Strategy
- Sales/Solution Selling
- Creative Direction
- Business process improvements
- Reporting (internal & external)
Languages
Spanish
Limited Working
Timeline
Group Account Director
Indigo Slate
01.2022 - Current
Senior Account Director
Indigo Slate
06.2018 - 04.2021
Director of Marketing Strategy
Noble House Hotels & Resorts
07.2017 - 04.2018
Project Manager
Wunderman
10.2016 - 06.2017
Global Integrated Campaign Manager
Getty Images
06.2015 - 07.2016
Account Supervisor
FCB Global
09.2013 - 10.2014
Account Manager/Project Manager
Push Design
01.2011 - 06.2013
Business Development VP/Account Manager
Quinn/Brein PR, Strategic Marketing, Creative Services
06.2009 - 09.2010
Udemy
HarvardX
M.A. International Studies -
University of Washington, Seattle
B.A. Philosophy (English minor) -
Scripps College, CA
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