Overview
Work History
Education
Timeline
Generic

Karina Perets

Charlotte,NC

Overview

4
4
years of professional experience

Work History

Social Media Manager

Likeable a 10Pearls Company
09.2022 - 02.2024
  • Served as primary lead for multiple clients like Aspen Dental, Great Wolf Lodge, Roscato, GAF and GAF Energy, and My Chapter Studio
  • Engaged in daily and as-needed moderation of brand channels including proactive outreach programs
  • Executed community management strategy, outlining clients' voice, tone, and escalation strategy
  • Engaged with the community using each brand's voice and tone on: Instagram, TikTok, Twitter, LinkedIn and Facebook
  • Utilized tools such as Sprinklr for content and conversation management, and accurate data collection for reporting purposes
  • Used social listening tools such as Brandwatch, Sprinklr to keep track of conversations relevant to clients and their brands
  • Performed and used outreach as a tool to build awareness for each brand, expand brand visibility and foster relationships with current and new audiences
  • Collaborated with various teams to create content for different brand channels
  • Composed weekly, biweekly, monthly, and quarterly reports
  • Utilized Sprinklr tagging to monitor conversations across social platforms, providing clients with insights into community discussions, sentiment, trending topics, and inquiries
  • Sourced UGC content by utilizing Sprinklr and social media platforms to repurpose as content for multiple brands
  • Leveraged social listening tools to track and report on brand-related conversations and relevant trending topics
  • Analyzed and reported on content KPIs, including top-performing content, engagement rate, reach, organic data, and follower growth
  • Reported on outreach efforts which included: outreach performed and return of outreach efforts.

Social Media Manager

Paprika's Studio
07.2020 - Current
  • Generate, edit, publish and share engaging content on all social media platforms including Instagram, Meta, and TikTok
  • Conduct weekly, monthly, and quarterly meetings to strategize social media campaigns and discuss allocations of marketing budget
  • Shoot and edit raw footage of services to Instagram and Meta to increase engagement
  • Conduct market research to implement into social media content creation
  • Track, analyze and report monthly analytics to enhance content
  • Increased engagement by 22% and boosted page following by 28% through implemented marketing and promotion tactics.

Social Media Manager

PR.BUSINESS
08.2021 - 04.2022
  • Handled over 100 social media pages and content development for the agency's represented brands
  • Planed, created, and implemented editorial content calendars across Facebook, Twitter, and Instagram
  • Produced copy and work with visual tools and visual creatives to develop content in accordance with the social media strategy and campaigns
  • Tracked, analyzed and reported monthly analytics to clients using Sprout and Meta Business Manager
  • Maintained and presented up-to-date trends, platform changes, and new regulations across social networks
  • Top performing Account Manager on the team for seven months
  • Surpass monthly quota of content creation by 40%.

Social Media Content Creator/Barista

Loic Bakery and Cafe
05.2020 - 03.2021
  • Filmed and edited content on a weekly basis for Instagram to increase brand visibility, outreach, and engagement
  • Create custom drinks for 100-300 customers per shift and share knowledge of menu items and flavors, awarded role of personal liaison between chef and customers, using persuasive language to increase ROI
  • Decrease average time spent on customer in periods of high volume, while delivering consistent high quality service
  • Train new team members with positive reinforcement and respectful, encouraging coaching, improving employee retention by 33%
  • Meticulously manage the cash flow operations totaling $2,000-$5,000 per shift
  • Complete store opening and closing procedures, including setting up registers and product quality control.

Education

Associate of Arts -

Palm Beach State College
Lake Worth, FL
01-2021

Timeline

Social Media Manager

Likeable a 10Pearls Company
09.2022 - 02.2024

Social Media Manager

PR.BUSINESS
08.2021 - 04.2022

Social Media Manager

Paprika's Studio
07.2020 - Current

Social Media Content Creator/Barista

Loic Bakery and Cafe
05.2020 - 03.2021

Associate of Arts -

Palm Beach State College

Similar Profiles

CREATE PROFILE
Karina Perets