Karina Reynoso
Wixom
Summary
Experienced Graphic Designer specializing in strategic branding and product packaging. Develops high-quality print and digital designs for multi-channel marketing campaigns, including video animations and social media assets. Enhances brand identity through effective storytelling and customer-focused design. Skilled in project management and collaboration, with expertise in industry-standard software.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Graphic Designer
Karina Reynoso Design
Wixom
01.2010 - Current
- Directed creative design for product launches at Brother Nature Brands, developing logos, websites, and promotional materials to enhance brand visibility.
- Led creative direction and design for Craft Grown's product launches, encompassing logo design and promotional products.
- Executed graphic design strategy for Integrate Data Facts LLC’s brand launch, including logo design and technical illustrations.
- Developed brand assets for Trestle Advisors’ new business launch, producing logo options, business cards, and website proposals to establish a cohesive brand identity.
- Designed digital banners and social media assets for BTM Industrial to promote marketing campaigns and enhance digital presence.
- Conceptualized marketing campaigns for non-profit organizations like Apromex and Detroit Impact Youth, designing logos, social media assets, and event materials.
- Updated brand PowerPoint presentation for Wildcat Discovery Technologies, delivering a cohesive presentation for events and sales meetings.
- Created PowerPoint presentations, researched production costs and timelines, and presented mockup design proposals to align project goals.
Graphic Designer
Michigan Supreme Court
04.2024 - 09.2024
- Designed visual content for court materials and community outreach programs.
- Collaborated with legal teams to design graphics that effectively communicated information for presentations.
- Developed cohesive branding assets for Michigan Supreme Court events and initiatives, ensuring visual consistency.
- Updated InDesign official forms to improve accessibility of legal documents.
Graphic Designer
Stanadyne
Southfield
02.2021 - 10.2023
- Development, design and implementation of high-quality marketing collateral and package designs to support sales of products. Elevate the brand as a global technology leader for international audiences and increase brand awareness with the creation of social media assets. Worked remotely as a Marketing team member in collaboration with the Marketing Director and Account Managers for Stanadyne and its South Carolina subdivision, PurePower. These marketing efforts led to significant customer engagement. High-quality package designs and targeted social media campaigns helped attract new customers and retain existing ones. As a result, the brand experienced a notable boost in market presence and revenue.
- Key Achievements Packaging Design: Designed packaging to launch a new product following brand guidelines and created a technical manual. Development of guidelines design for the cardboard boxes.
- Creative direction, design and production for digital/ print marketing campaigns. Ensured continuity across assets for product launches including logos, labels and package design, flyers, PowerPoint presentations, and data sheets.
- Social Media Design: Developed engaging digital assets for weekly social media posts (Facebook, LinkedIn, Twitter) to effectively convey business goals through consumer-friendly infographics, animations, and imagery.
- Editorial Design: Designed and produced a quarterly print/digital newsletter, product manuals and supplier catalogs and flyers - cover and layout design, photo retouching, proofreading and content revisions.
- Trade Show Design: Creative direction and design for print/digital marketing materials, including a 22 ft. display unit. Provided a consistent identity and brand voice for the Detroit Auto Show/North America, Auto Expo/New Delhi, Society of Automotive Engineers, and Diesel Expo.
- PowerPoint Presentations: Crafted tailored presentations for stakeholders at Stanadyne, aligning content with audience interests and expectations to enhance communication.
Graphic Designer
Flagstar Bank
Troy
02.2020 - 06.2020
- Provided graphic design for print materials and digital assets in collaboration with the Art Director, Marketing Managers, Editors, and Graphic Design team. Utilized Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, to create high-quality visuals. Additionally, I utilized tools such as Adobe Workfront to ensure that all assets met brand guidelines, and timelines, and were optimized for both print and digital platforms.
- Aligned marketing templates with new brand guidelines and production requirements to ensure consistency across campaigns.
- Created print and digital ads to support marketing strategies.
- Developed web banners for online marketing campaigns.
- Designed flyers with interactive fields to enhance customer engagement and interaction.
- Developed direct mail consumer postcards targeting specific demographics to increase outreach effectiveness.
- Performed image selection and photo retouching for marketing materials.
- Proofread final marketing materials and collaborated with external vendors.
- Modified bank statement templates and forms to meet updated standards.
Graphic Designer
Walsh College
Troy
09.2018 - 01.2019
- Managed design and production of print/digital marketing materials, including concept development, design, brand compliance, reviews, revisions, and approvals. Ensured alignment with brand and voice, fostering trust and recognition among target audiences: students, faculty, alumni, and donors.
- Developed diverse marketing materials, including web banners, ads, flyers, and posters for Walsh Journal 2018 Fall/Winter edition.
- Created engaging PowerPoint presentations for various events.
- Commencement invitations, program, and PowerPoint videos – editing and music overlay.
- Provided content modification and production services for print/digital assets across Human Resources, Academic, and Student Departments.
- Proofread final marketing materials to ensure accuracy before delivery to vendors.
Graphic Designer
Techworld Language Solutions
Troy
05.2017 - 06.2017
- Modified content for numerous flyers, utilizing various software programs to upload source copy for translation into multiple languages, collaborating with international editors to ensure accuracy.
- Design and format alignment for international education and training materials.
- Prepared design files for specific client formats, including CD, DVD, FTP, and print, ensuring adherence to project specifications.
Graphic Designer
EST
Rochester Hills
05.2017 - 06.2017
- Developed FIAT and Honda presentations in PowerPoint and sell sheets while adhering to brand guidelines.
- Retouched images for web and print to improve visual appeal and alignment with brand standards.
- Designed diverse marketing materials to enhance brand visibility.
- Info-graphic Design. FIAT timeline catalogue.
Education
Bachelor of Arts - graphic design
LaSalle University
Mexico City, MexicoSkills
- Layout design
- Graphic design software
- Adobe Creative Suite
- Creative Cloud tools
- Figma and Google Slides
- Digital imagery
- Video editing and production
- Social media design
- Brand development
- Corporate branding
- Packaging design
- Infographics creation
- Content creation
- Web design and development
- HTML and CSS
- HTML5 and CSS
- SEO strategies
- Marketing strategy
- Layout design
- Production layouts
- Presentation design
Websites
Certification
Web Design, Oakland Community College
Languages
Spanish
Professional
Timeline
Graphic Designer
Michigan Supreme Court
04.2024 - 09.2024
Graphic Designer
Stanadyne
02.2021 - 10.2023
Graphic Designer
Flagstar Bank
02.2020 - 06.2020
Graphic Designer
Walsh College
09.2018 - 01.2019
Graphic Designer
Techworld Language Solutions
05.2017 - 06.2017
Graphic Designer
EST
05.2017 - 06.2017
Graphic Designer
Karina Reynoso Design
01.2010 - Current
Bachelor of Arts - graphic design
LaSalle University