Overview
Work History
Education
Skills
Timeline
Generic

Karina Shadeed

Coral Gables,FL

Overview

7
7
years of professional experience

Work History

Senior Marketing Manager

Big Brothers Big Sisters of Miami
10.2023 - Current
  • Lead a high-performing team, providing guidance and mentorship to drive successful marketing initiatives and achieve organizational goals.
  • Oversee the creation and implementation of multi-channel marketing campaigns, including digital, social media, and traditional advertising, resulting in increased customer engagement and lead generation.
  • Develop and execute effective email marketing campaigns using innovative strategies to engage target audiences.
  • Spearhead monthly newsletter creation for stakeholders, supporters, and the community, boosting engagement and outreach.
  • Manage social media platforms, curate compelling content, direct copywriting, and analyze metrics to optimize reach and impact.
  • Cultivate donor relationships, ensuring sustained engagement and support for organizational initiatives.
  • Analyze market trends and consumer insights to identify new opportunities and refine marketing strategies for optimal performance.
  • Monitor performance metrics such as website traffic and conversions from digital campaigns.

Digital Marketing Manager

University of Miami School of Architecture
10.2021 - 06.2023
  • Drove school’s vision to cultivate enduring connections with students, alumni, donors, institutional/professional partners, and business contacts.
  • Executed digital marketing campaigns to enhance visibility and drive attendance for college events.
  • Crafted compelling messaging and visuals to drive engagement, foster conversations, and amplify the organizational mission.
  • Produced internal newsletter and employee communications to keep personnel informed of corporate events and programs.
  • Monitored social post performance, conducting in-depth analyses to measure campaign success and make data-driven adjustments for optimization.
  • Supported SEO initiatives to improve content, keywords and branding.
  • Successfully completed multiple news story assignments for News@theU, reliably meeting designated deadlines.
  • Demonstrated a consistent track record of achieving above average social media engagement rates across multiple platforms (Oct 2021 - May 2023): Facebook 9.71%, Instagram 11.77%, Twitter 3.84%, LinkedIn 14.06%.

Promoted: Social Media Manager

Miami Dade College
12.2019 - 10.2021
  • Managed, edited, and published social media content for official Miami Dade College and Miami Dade College President accounts.
  • Developed and executed paid ad campaigns aligning with timeline and budget.
  • Reported analytics for initiatives, organic/paid ad campaigns, and ensured continued content effectiveness.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, student retention and revenue-focused activities.
  • Analyzed market data to determine ways to reach target audience or intended segments.
  • Achieved 7.7% growth in Total Audience for College Twitter, LinkedIn, Facebook, and Instagram accounts (2020 vs. 2019).
  • Generated a significant increase of 46 million Impressions, demonstrating an impressive 88% growth.
  • Increased engagement by 660,000, showcasing a notable 67% improvement.
  • Drove a surge of 200,000 Post Link Clicks, reflecting a substantial 68% increase.
  • Contributed to a substantial 19% growth in published content.

Social Media Coordinator

Miami Dade College
11.2016 - 12.2019
  • Created and curated engaging, high-quality content with effective storytelling techniques.
  • Monitored daily social activity and engage diverse communities through relevant content, problem-solving, and customer service.
  • Collaborated with the Marketing Department to implement college-wide social media campaigns.
  • Developed a college-wide social media crisis communication plan to mitigate risk/restore negative brand impact.
  • Collaborated with public figures, companies and press to boost and enhance brand on social media.

Education

Master of Science - Marketing

Florida International University
Miami, FL
12.2019

Skills

  • Campaign Development
  • Social Media Strategy
  • Data Analytics and Insights
  • Microsoft Office Suite
  • Facebook Ads Manager
  • Sprout Social
  • Hootsuite
  • MailChimp
  • TikTok Ads Manager
  • Instagram for Business
  • SEO Copywriting
  • Web Content Management
  • Email Marketing
  • Consumer Engagement Strategy
  • Market Research
  • News Writing
  • Google Analytics/GA4
  • Constant Contact

Timeline

Senior Marketing Manager

Big Brothers Big Sisters of Miami
10.2023 - Current

Digital Marketing Manager

University of Miami School of Architecture
10.2021 - 06.2023

Promoted: Social Media Manager

Miami Dade College
12.2019 - 10.2021

Social Media Coordinator

Miami Dade College
11.2016 - 12.2019

Master of Science - Marketing

Florida International University

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Karina Shadeed