Karina Villa
Libertyville,IL
Summary
Proven Copywriter with a track record of developing impactful brand narratives and engaging content for Appetite Ad Agency. Expert in creative concept development and strategic copywriting, complemented by effective collaboration skills. Achieved significant engagement increases across campaigns through innovative storytelling and compelling headlines.
Overview
1
1
year of professional experience
Work History
Ad Club Member
Indiana University Bloomington
09.2024 - Current
- Industry Engagement: Attend guest lectures and network with advertising professionals to stay informed on trends and opportunities
Copywriter
Quarterly Crowbar Awards
10.2023 - 05.2024
- Company Overview: Polaroid Campaign
- Strategic & Impactful Writing: Craft compelling headlines, taglines, and video scripts that align with brand messaging and drive engagement across multiple platforms
- Creative Concept Development: Generate and develop big ideas, ensuring cohesive storytelling and execution across campaigns
- Polaroid Campaign
Copywriter
Appetite Ad Agency
10.2023 - 05.2024
- Strategic & Impactful Writing: Craft compelling headlines, taglines, and video scripts that align with brand messaging and drive engagement across multiple platforms
- Creative Concept Development: Generate and develop big ideas, ensuring cohesive storytelling and execution across campaigns
Education
Bachelor of Arts - Media
INDIANA UNIVERSITY
Bloomington05-2025
Associate of Arts -
College of Lake County
Grayslake, IL05-2022
Skills
- Creative Concept Development
- Brand Storytelling
- Strategic Copywriting
- Headline & Tagline Writing
- Content Development
- Collaboration & Cross-Functional Teamwork
Professional Development
Ad Club Member, Indiana University Bloomington, 09/24, Present, Attend guest lectures and network with advertising professionals to stay informed on trends and opportunities.
Languages
English
Full Professional
Spanish
Professional
Portuguese
Professional
Timeline
Ad Club Member
Indiana University Bloomington
09.2024 - Current
Copywriter
Quarterly Crowbar Awards
10.2023 - 05.2024
Copywriter
Appetite Ad Agency
10.2023 - 05.2024
Bachelor of Arts - Media
INDIANA UNIVERSITY
Associate of Arts -
College of Lake County
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