Real estate
Karina Beckwith
Product & Marketing Leader
Encino,CA
Summary
Solution-oriented leader with a contagious passion for delighting customers through data-driven product improvements and innovation. Expert on subscription services, cross-functional team leadership, and omni-channel experiences. Valued for leveraging past lessons to inform future decision-making.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Business & Special Projects Consultant
Self-employeed
Encino, CA
10.2016 - Current
- Partner with businesses to facilitate: online & email marketing, software selection & integration, training & documentation, business development, partnership management, and operations to maximize efficiencies.
- Optimize early-engagement marketing campaigns, email templates, onboarding series, a UI and UX product design enhancements and implementation plans.
- Assess impact of current business processes on users and stakeholders and evaluate potential areas for improvement.
- Lead cross-functional teams to analyze and understand enterprise-wide operational impacts and opportunities of technology changes.
- Work closely with siloed departments to create and maintain marketing materials for sales presentations and client meetings.
- Liaise with customers, leadership, and sales team to better understand customer needs and recommend appropriate solutions.
- Contracts with: UnitedWay | Beachbody | EMASLA | SPHAOnline | YFWD | TurboChilled
Head of Product
LAKANA
Playa Vista, CA
12.2016 - 03.2018
- Positively transformed product team's internal & external reputation by identifying needs, aligning teams, and demanding accountability and focus on roadmap commitments.
- Drastically increased client site engagement by implementing automated reporting and leveraged KPIs to offer proactive client site changes; resulted in double-digit quarterly growth.
- Led the organization in the development and execution of product enhancements and strategic partnerships directed by data-driven analysis and client feedback.
- Servant leader to highly-adept team of Product Developers and Engineers, focused on development and prioritization of product features and building product strategy & roadmap.
- Parent and Subsidiary Companies: Nexstar Media Group | Kixer | HYFN | LKQD Technologies
Senior Director of Product & Marketing (promoted)
United Online
Woodland Hills, CA
05.2013 - 06.2016
- Spearheaded migration of $30M+ in subscription revenues to new digital offerings.
- Orchestrated and integrated third-party software products and plans increasing subscriber retention rates from under 50% to over 70%.
- Grew subscriber revenues and churn by leveraging data to champion new products & pricing and implementing a lifecycle communication plan.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
- Significantly improved margins over 20% by implementing a process to retrieve, refurbish, and resell devices.
- Parent and Subsidiary Companies: NetZero | Juno | Classmates | FTD | Adcurate | MyPoints
Director of Search & Strategic Revenue (promoted)
United Online
Woodland Hills, CA
12.2008 - 05.2013
- Focused teams on developing innovative and cutting-edge digital product offerings and drove incremental sign-ups, member engagement, and monetization of iconic ESP (NetZero, Juno, Bluelight).
- Recognized by executive leaders for conflict resolution skills, an aptitude for presenting plans to improve morale, processes, and tools to improve team efficiencies.
- Produced and submitted weekly reports outlining progress against KPI objectives.
Advertising Product Director (promoted)
United Online
Woodland Hills, CA
04.2006 - 12.2008
- Repeatedly exceeded $16MM in yearly advertising revenues by collaborating with executives to overhaul technical obstacles and rollout a sales training program successfully targeted to take advantage of market changes and capture growing market spends.
- Owned ad-revenue generating products on Classmates, NetZero, Juno, and several web-hosting sites.
- Negotiated and strategized, with internal and external partners, to integrate a passive revenue stream of nearly $1.2 million yearly.
- Created, communicated, and coached cross-functional teams on PRDs and RFPs.
- Improved operational communication deficiencies by introducing daily “war-room” meetings to discuss departmental hurdles, successes, and action plans which became adopted company-wide.
Education
MA - Organizational Management
University of Phoenix
Pasadena, CABA - Communications & Media
Texas State University
San Marcos, TXCertifications & Trainings -
Personal Development
01.2000 - Current
Skills
Microsoft Office Suite
Product development
Competitive analysis
Project Management
Consulting
Strategic Planning
Business Development
Product Management
SaaS products
Strategic account development
MarTech
P&L Management
Product Roadmaps
Product Enhancement
Partner Relationships
Product Team Leadership
Go-to-Market Strategies
Agile leadership
B2B, B2C, and B2B2C products
Customer engagement
Omni-channel marketing
SEO
Subscription services
Interests
Up With People
Girl Scouts of America
Share Our Strength/No Kid Hungry