Summary
Overview
Work History
Education
Skills
Interests
AccountManager
Karina Beckwith

Karina Beckwith

Product & Marketing Leader
Encino,CA

Summary

Solution-oriented leader with a contagious passion for delighting customers through data-driven product improvements and innovation. Expert on subscription services, cross-functional team leadership, and omni-channel experiences. Valued for leveraging past lessons to inform future decision-making.

Overview

20
20
years of professional experience
4
4
years of post-secondary education
4
4
Languages

Work History

Business & Special Projects Consultant

Self-employeed
Encino, CA
10.2016 - Current
  • Partner with businesses to facilitate: online & email marketing, software selection & integration, training & documentation, business development, partnership management, and operations to maximize efficiencies.
  • Optimize early-engagement marketing campaigns, email templates, onboarding series, a UI and UX product design enhancements and implementation plans.
  • Assess impact of current business processes on users and stakeholders and evaluate potential areas for improvement.
  • Lead cross-functional teams to analyze and understand enterprise-wide operational impacts and opportunities of technology changes.
  • Work closely with siloed departments to create and maintain marketing materials for sales presentations and client meetings.
  • Liaise with customers, leadership, and sales team to better understand customer needs and recommend appropriate solutions.
  • Contracts with: UnitedWay | Beachbody | EMASLA | SPHAOnline | YFWD | TurboChilled

Head of Product

LAKANA
Playa Vista, CA
12.2016 - 03.2018
  • Positively transformed product team's internal & external reputation by identifying needs, aligning teams, and demanding accountability and focus on roadmap commitments.
  • Drastically increased client site engagement by implementing automated reporting and leveraged KPIs to offer proactive client site changes; resulted in double-digit quarterly growth.
  • Led the organization in the development and execution of product enhancements and strategic partnerships directed by data-driven analysis and client feedback.
  • Servant leader to highly-adept team of Product Developers and Engineers, focused on development and prioritization of product features and building product strategy & roadmap.
  • Parent and Subsidiary Companies: Nexstar Media Group | Kixer | HYFN | LKQD Technologies

Senior Director of Product & Marketing (promoted)

United Online
Woodland Hills, CA
05.2013 - 06.2016
  • Spearheaded migration of $30M+ in subscription revenues to new digital offerings.
  • Orchestrated and integrated third-party software products and plans increasing subscriber retention rates from under 50% to over 70%.
  • Grew subscriber revenues and churn by leveraging data to champion new products & pricing and implementing a lifecycle communication plan.
  • Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
  • Significantly improved margins over 20% by implementing a process to retrieve, refurbish, and resell devices.
  • Parent and Subsidiary Companies: NetZero | Juno | Classmates | FTD | Adcurate | MyPoints

Director of Search & Strategic Revenue (promoted)

United Online
Woodland Hills, CA
12.2008 - 05.2013
  • Focused teams on developing innovative and cutting-edge digital product offerings and drove incremental sign-ups, member engagement, and monetization of iconic ESP (NetZero, Juno, Bluelight).
  • Recognized by executive leaders for conflict resolution skills, an aptitude for presenting plans to improve morale, processes, and tools to improve team efficiencies.
  • Produced and submitted weekly reports outlining progress against KPI objectives.

Advertising Product Director (promoted)

United Online
Woodland Hills, CA
04.2006 - 12.2008
  • Repeatedly exceeded $16MM in yearly advertising revenues by collaborating with executives to overhaul technical obstacles and rollout a sales training program successfully targeted to take advantage of market changes and capture growing market spends.
  • Owned ad-revenue generating products on Classmates, NetZero, Juno, and several web-hosting sites.
  • Negotiated and strategized, with internal and external partners, to integrate a passive revenue stream of nearly $1.2 million yearly.
  • Created, communicated, and coached cross-functional teams on PRDs and RFPs.
  • Improved operational communication deficiencies by introducing daily “war-room” meetings to discuss departmental hurdles, successes, and action plans which became adopted company-wide.

Education

MA - Organizational Management

University of Phoenix
Pasadena, CA

BA - Communications & Media

Texas State University
San Marcos, TX

Certifications & Trainings -

Personal Development
01.2000 - Current

Skills

    Microsoft Office Suite

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Interests

Real estate

Up With People

Girl Scouts of America

Share Our Strength/No Kid Hungry

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Karina BeckwithProduct & Marketing Leader