Karine Abdalian
Los Angeles,USA
Summary
Dedicated Marketing professional with 9+ years of international experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies.
Results-oriented professional bringing expertise in brand management and successful collaborations with top retailers including Sephora, Nordstrom and Bloomingdale's.
Overview
13
13
years of professional experience
Work History
Trade Marketing Manager - North America
EssilorLuxottica
06.2019 - 06.2023
- Led marketing strategy and growth of the luxury house brands portfolio in US & Canada across wholesale channels (department stores, fashion boutiques, optical accounts and E-com).
- Achieved sales growth (+28.4% vs LY) vs, after months of negative results during the pandemic, by identifying new business opportunities and implementing targeted trade marketing strategies in key strategic doors.
- Successfully launched the Persol brand on Amazon and implemented sponsored ad strategy focused on increasing brand awareness, traffic to the brand page and sell-out results.
- Managed and built key strategic partnerships with retailers for the launch of the Oliver Peoples x Brunello Cuccinelli collection, including stronger brand presence at Saks Flagship.
- Delivered strong holiday sales push, including online strategy with Bloomingdale's. Campaign successfully reached 540K unique Bloomingdale's shoppers, and drove 4,319 clicks
- Boosted brand visibility and contributed to distribution expansion (+110 doors) by elevating the customer experience with 5 new and permanent POPs, in collaboration with the creative and merchandising team.
- Coached, developed and motivated 2 direct reports, developing clear goals and providing constructive feedback to help them reach their highest level of contribution.
Global Marketing Supervisor - Europe & Asia
Forever 21
12.2017 - 12.2018
- Responsible for the development and execution of the Regional Marketing strategy across 36 European and Asian markets (including franchises in Middle-East).
- Implemented successful Global Marketing campaigns and key local initiatives (comp +10% YTD) in Asia & Europe in collaboration with cross-functional teams.
- Built and managed international partnerships (Coca-Cola, Wilson, Disney, and more) by implementing profitable experiential activations in top doors and partnering with local micro-influencers.
- Led digital marketing strategy and calendar (emails, paid social and influencers) to support in-store promotions, maximize engagement rate, and drive in-store traffic.
- Coached 2 regional marketing coordinators and worked closely with sales teams in order to build strong team leadership skills and high performance in each region.
Product Manager - Travel Retail Europe
Shiseido Company, Limited
02.2016 - 02.2017
- Promoted as Product Manager (1 Year Contract) for Burberry Fragrance & Makeup license in Travel Retail Europe within 338 key airport doors
- Drove productivity and sell-out increase (+14% FY16) in key doors through engaging tailor made seasonal executions including best performing activation at Lagardere Travel Retail (31 doors)
- Increased brand visibility and maximized ROI at the TFWA World Exhibition & Conference in Cannes by creating and executing an impactful booth around heritage and craftsmanship
- Managed forecast of all saleable & non-saleable items, in collaboration with the logistics and sales team, aligned with strategic business objectives and budget
- Collaborated with retailers in launching the brand on click & collect websites, creating tutorial videos (30K views) and social media content, to attract and recruit Millennials consumers
- Promoted to manage the Makeup Category where I led the discontinuation strategy and new product launches to meet the current portfolio gaps.
Marketing Coordinator - Europe
Shiseido Company, Limited
09.2014 - 11.2015
- Direct point of contact between Global and European markets for Bare Minerals (leading makeup brand).
- Managed retailer relationships with Sephora Europe to execute brand expansion plans and new launch strategies.
- Actively contributed to the development of effective makeup services and marketing tools adapted to local markets and Travel Retail.
- Conducted a comprehensive study on the skincare market in order to develop strong marketing strategies for the new 2016 skincare line.
Marketing Assistant - EMEA
Estee Lauder Companies
11.2013 - 08.2014
- Assisted the EMEA Marketing Manager and Director at Aveda with development and execution of the Regional Marketing strategy across 11 European Markets in line with global direction.
- Assisted in the successful launch of the Aveda brand into France in July 2013 across all distribution channels – Retail (Sephora, Champs Elysees), new salon partners and online (Aveda.fr).
Marketing Intern - UK & Ireland
CHANEL
10.2011 - 04.2012
- 6-month internship conducted as part of my B.S in Management.
Marketing Intern - North America
Ditpyque Paris
09.2010 - 02.2011
- 6-month internship (part-time) conducted as part of my semester abroad in North America.
Education
Master of Science - Strategic Marketing
Imperial College Business School
London, UK2013
Bachelor of Science - Business Management
ISG Business Management School
Paris, FR2012
Skills
- Microsoft Office Suite
- Adobe (Photoshop & InDesign)
- SAP
Languages
French
Native or Bilingual
English
Native or Bilingual
Armenian
Native or Bilingual
Spanish
Professional Working
Timeline
Trade Marketing Manager - North America
EssilorLuxottica
06.2019 - 06.2023
Global Marketing Supervisor - Europe & Asia
Forever 21
12.2017 - 12.2018
Product Manager - Travel Retail Europe
Shiseido Company, Limited
02.2016 - 02.2017
Marketing Coordinator - Europe
Shiseido Company, Limited
09.2014 - 11.2015
Marketing Assistant - EMEA
Estee Lauder Companies
11.2013 - 08.2014
Marketing Intern - UK & Ireland
CHANEL
10.2011 - 04.2012
Marketing Intern - North America
Ditpyque Paris
09.2010 - 02.2011
Master of Science - Strategic Marketing
Imperial College Business School
Bachelor of Science - Business Management
ISG Business Management School
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