Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Languages
Timeline
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Karine Martinez

Karine Martinez

Miami,Fl

Summary

I am an astute and determined professional with a strong foundation in international business and relationship management. Fluent in English, French, and Spanish, I hold a Business Degree in International Business Management from Concordia University. I have a passion and an eye for marketing, event planning and organizing. Currently serving as the Executive Director of the Canada-Florida Chamber of Commerce, I oversee all operational activities in Florida where part of my responsibility includes high end event planning and organizing. I bring extensive experience in planning, organizing, and promoting high-level events tailored to foster meaningful connections and drive organizational growth. From luxury hotels and upscale restaurants to private golf clubs and executive business offices, I’ve successfully executed a variety of professional gatherings that reflect both elegance and strategic intent. Known for my ability to manage events from start to finish, I excel at working within budget while delivering exceptional experiences. My strengths include venue coordination, vendor negotiations, guest engagement, and targeted promotion strategies designed to attract the right audience. These events have consistently served as a platform to build a dynamic and influential network of professionals, entrepreneurs, and decision-makers. In 2024 alone, our curated series of high-end events contributed to a 42% increase in membership levels—underscoring the impact of well-executed, relationship-driven programming.

Possesses versatile skills in project management, problem-solving, and collaboration. Brings fresh perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Executive Director

Canada-Florida Chamber of Commerce
10.2023 - Current
  • Responsible for all operations and activities of the Chamber in Florida
  • Create and maintain content on social media accounts
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
  • Built relationships with donors, government officials and other organizations to secure funding and support for organization.
  • Negotiated contracts with vendors, securing favorable terms while adhering to budgetary constraints.
  • Represented organization to local public by giving presentations and speeches and participating in community events.
  • Exercised appropriate cost control to meet budget restrictions and maximize profitability.
  • Collaborated with external organizations including non-profits, businesses and government agencies to create mutually beneficial partnerships.
  • Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
  • Drove strategic improvements to enhance operational and organizational efficiencies.
  • Led successful fundraising campaigns, securing critical resources for program development and expansion.
  • Strengthened internal communication channels to facilitate cross-functional collaboration and decision making.
  • Implemented innovative marketing strategies to raise brand awareness and drive revenue growth.
  • Spearheaded new program initiatives to address unmet community needs and advance the organization''s mission.
  • Improved stakeholder relationships and trust by maintaining transparent communication channels.
  • Elevated event attendance and fundraising outcomes by organizing high-profile charity events.
  • Represented organization at industry conferences and events.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Oversaw divisional marketing, advertising and new product development.
  • Plan, organize and hold monthly events on behalf of the Chamber and sometimes in collaboration with members. Such events include networking cocktails, conferences, webinars, luncheons, member spotlights etc.
  • Actively involved in the Chamber’s committees and in charge of special projects such as planning the logistics around the Florida trade missions.

Senior Head-hunter

JUMP RECRUTEURS
08.2021 - 05.2023
  • Company Overview: Canadian Headquartered (Montreal, QC)
  • Successfully, closed 2 direct-hire mandates per month averaging about 30K monthly for 8 months in a row.
  • Exceeded LY target of 250K.
  • Responsible for a 360-desk recruitment.
  • Specialized in executive searches for procurement, engineering, and senior operations roles.
  • Consultative selling and B2B sales as well as business development for new clients
  • Cross-functionally collaborated with team members such as sourcing specialists and other headhunters
  • Worked on the marketing strategy decisions for the business
  • Consistently researched new techniques and better recruitment solutions such as Chat GPT 4
  • Developed recruiting strategies to identify qualified candidates and build network.
  • Leveraged social media platforms and online job boards to advertise open positions and engage with potential candidates.
  • Cultivated in-depth understanding industry trends and hiring desires.
  • Maintained filing system of current, prospective, and future positions.
  • Compiled and produced qualified candidates' information for hiring manager review and liaised between parties to coordinate formal, management interviews.
  • Streamlined the recruiting process for clients by maintaining an organized database of top-tier candidates in various industries.
  • Collaborated with hiring managers to understand company culture and identify ideal candidate profiles for various roles.
  • Enhanced client satisfaction by providing personalized candidate recommendations based on their specific needs and requirements.
  • Utilized advanced sourcing techniques to uncover hidden talent pools, expanding the available pool of qualified candidates.
  • Maintained up-to-date knowledge of industry trends, enabling informed decision-making when advising clients on talent acquisition strategies.
  • Developed comprehensive job descriptions that accurately reflected the responsibilities and requirements of each role, attracting well-suited candidates.
  • Offered guidance to candidates during resume revisions and interview preparation, increasing their chances of securing job offers.
  • Conducted thorough pre-screening interviews to evaluate candidates'' qualifications, ensuring alignment with clients'' expectations.
  • Negotiated competitive salaries and benefits packages to attract high-quality talent for clients'' open positions.
  • Continuously expanded personal network by attending industry events, joining professional organizations, and connecting with thought leaders on social media platforms.
  • Established long-lasting relationships with both clients and candidates, fostering trust and confidence in the recruitment process.
  • Managed end-to-end recruitment processes, from initial job posting through offer negotiation and acceptance, ensuring a smooth experience for all parties involved.
  • Conducted phone interviews to assess applicants relevant knowledge, skills, experience and aptitudes.
  • Coordinated schedules to arrange management interviews with applicants.
  • Conducted reference checks, background screening and other pre-employment checks to verify information on applicant's resume.
  • Operated and maintained applicant tracking and candidate management systems.
  • Studied job descriptions and qualifications to determine applicant requirements.
  • Assisted with writing job postings and job descriptions for boards.
  • Pre-screened resumes prior to sending to corporate hiring managers for consideration.
  • Developed and implemented onboarding and orientation programs for new employees.
  • Collaborated with managers to identify and address employee relations issues.
  • Partnered with departmental managers to ascertain hiring needs and subsequently provide candidate recommendations.

Business Development Director (American Market)

FDC AERO COMPOSITES
05.2019 - 02.2021
  • Create a sales structure and spread a sales culture around the company
  • Optimized lead generation efforts by implementing CRM tools and refining prospecting techniques. (Monday.com)
  • Implement a KPI structure internally
  • Identify and map the completion center markets, MROs as well as OEMs pertaining to Interiors for Business, Cargo, Mission aircraft segments for the American market.
  • Identify opportunities and focus on niche market of engineered interior panels.
  • Work with the programs department and the CEO of the company to follow the lead and close the deal.
  • Attend shows, events, and seminars to position the company
  • Presented persuasive presentations at industry conferences showcasing company expertise, generating interest from potential new clients.


Territory Sales Representative (Montreal, Ottawa, Quebec)

Arc-Com International
09.2015 - 04.2019
  • Cultivate relationship with A&D community to secure upholstery fabric and wall covering sale for various projects both for the Montreal and the Ottawa market.


  • Secured significant hospitality contracts


  • Organized successful promotional events such as luncheons, lunch & learns, high-end events within the territory that drove brand awareness and generated new leads for the company.
  • Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
  • Boosted sales in assigned territory by developing and maintaining strong relationships with key clients. Increased market share by 10% over the years
  • Maintained a thorough understanding of industry trends and market dynamics, enabling informed decision-making regarding sales strategies.
  • Utilized CRM software effectively to track leads, manage contacts, and monitor progress against goals regularly.
  • Developed comprehensive marketing plans to promote new product launches within the territory successfully.
  • Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
  • Consistently met or exceeded quarterly sales targets by effectively managing sales pipeline and closing deals strategically.
  • Expanded client base through effective prospecting, cold calling, and networking events.
  • Resurrected and monetized dormant leads to build book of business and increase revenues.
  • Educated clients on latest product updates and enhancements, keeping them informed and engaged with brand.

Business Development and A&D Relationship Manager

Bureauspec- A division of Grand and Toy
03.2014 - 08.2015
  • Within first year, managed to successfully position Bureau spec for the acquisition of a $10 M furniture contract.
  • Recently developed initiatives to change the culture internally and use social media as a tool for business development.
  • Created corporate events to court the A&D community and increase revenue.
  • Prospect and secure contract furniture sales opportunities by cultivating key strategic relationships primarily within commercial real estate and industry trade association communities and secondarily within the architect and design community.
  • Promote and market Bureau Spec's overall capabilities and value-added products and services.

Business Development Manager

Officemax Grand and Toy
05.2012 - 03.2014
  • Responsible for prospecting and opening net new accounts for the Mid to Large market.
  • Maintained a closing rate of 50%
  • Develop pricing strategies to close net new accounts.
  • Work with OAMs and pricing team in order to acquire the prospect.
  • Negotiate incentive and aggressive pricing.
  • Create a value-added proposition for net new prospects by introducing the streamline approach to business to create long-term partnerships

360 desk-prospecting unit- Recruitment and sales

RANDSTAD CANADA
08.2008 - 04.2012
  • Responsible for prospecting a given territory to obtain weekly contracts
  • Consistently closed monthly and maintained a closing rate of 75%
  • Recruit and interview candidates to place them in positions.
  • Close permanent and temporary positions.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Excellent communication skills, both verbal and written.
  • Worked well in a team setting, providing support and guidance.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Proved successful working within tight deadlines and a fast-paced environment.

Education

BComm - International Business Management, Minor in Political Science

Concordia University, John Molson School of Business

DEC - Commerce

Champlain Regional College, CÉGEP

DES - High School

College Durocher St Lambert

Skills

  • Community engagement
  • Program management
  • Strategic planning
  • Project management
  • Operations management
  • Budgeting and financial management
  • Relationship building
  • Public speaking
  • Innovation and creativity
  • Business management
  • Stakeholder relations
  • Government relations
  • Marketing
  • Fundraising
  • Business development
  • Consulting
  • Partnership development
  • Crisis management
  • Grant writing
  • Vendor relations
  • Media relations
  • Social work
  • Fundraising expertise
  • Social media
  • Outreach programs
  • Education
  • Growth management
  • International business
  • Communications strategy
  • Board relations

Certification

  • Basic PNL Certificate- 2020
  • Certificate -Protocol Officer – PDI-POA (Global association of protocol officers) -2025

Affiliations

  • Member of the Coral Gables Chamber of Commerce
  • Member of the Greater Miami Chamber of Commerce

Languages

English
Native or Bilingual
French
Native or Bilingual
Spanish
Native or Bilingual
Arabic
Limited Working

Timeline

Executive Director

Canada-Florida Chamber of Commerce
10.2023 - Current

Senior Head-hunter

JUMP RECRUTEURS
08.2021 - 05.2023

Business Development Director (American Market)

FDC AERO COMPOSITES
05.2019 - 02.2021

Territory Sales Representative (Montreal, Ottawa, Quebec)

Arc-Com International
09.2015 - 04.2019

Business Development and A&D Relationship Manager

Bureauspec- A division of Grand and Toy
03.2014 - 08.2015

Business Development Manager

Officemax Grand and Toy
05.2012 - 03.2014

360 desk-prospecting unit- Recruitment and sales

RANDSTAD CANADA
08.2008 - 04.2012

DEC - Commerce

Champlain Regional College, CÉGEP

DES - High School

College Durocher St Lambert

BComm - International Business Management, Minor in Political Science

Concordia University, John Molson School of Business

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