Karinna Topete
Chula Vista,CA
Summary
Versatile Executive Director focused on promoting mission and increasing effectiveness of key programs. Passionate about managing and overseeing implementation of company's daily operations. Quick and firm decision-maker possessing first-rate communication and organizational skills. Recognized for successfully collaborating with management to develop work plans, financials and strategies. Successfully achieving high occupancy and high NOI while managing a budget of ten million dollars yearly.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Executive Director
Atria Senior Living
11.2020 - Current
- Work closely with organizational leadership and the executive team to guide operational strategy.
- Oversee financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
- Reached NOI of 40% over the past 3 years.
- Guide site leadership staff through periods of organizational change, maintaining morale and engagement during transitions.
- Monitor compliance with laws and regulations to protect organization from legal liabilities and penalties.
- Received Quality Award for the past two consecutive years.
- Manage a diverse team of professionals, fostering a collaborative work environment for increased productivity.
- Negotiate contracts with vendors, securing favorable terms while adhering to budgetary constraints.
- Represent the organization to local public by giving presentations and speeches and participating in community events.
- Exercise appropriate cost control to meet budget restrictions and maximize profitability.
- Collaborate with external organizations including non-profits, businesses and government agencies to create mutually beneficial partnerships.
- Drive strategic improvements to enhance operational and organizational efficiencies.
- Strengthened internal communication channels to facilitate cross-functional collaboration and decisionmaking.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Maintain a highly occupied community over 92% for the past three years.
- Increased organizational efficiency at the community level by streamlining processes and implementing new systems.
- Spearhead new program initiatives to address unmet community needs and advance the organization''s mission.
- Monitor industry trends closely enabling the organization to stay ahead of emerging challenges or opportunities.
- Established performance benchmarks for each department in alignment with the organization''s strategic priorities.
- Managed financial, operational and human resources to optimize business performance.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Monitored key business risks and established risk management procedures. Mitigate any potentially legal issues to protect the organizations best interest.
- Directed technological improvements, reducing waste and business bottlenecks.
Executive Sales Director
Senior Resource Group
03.2020 - 11.2020
- Successfully navigated challenging negotiations securing lucrative contracts benefiting both parties involved.
- Exceeded annual sales targets through proactive outreach efforts and diligent follow-up on leads.
- Cultivated a positive team culture that fostered collaboration, motivation, and professional development.
- Established long-term partnerships with industry influencers, enhancing the company''s visibility within the market.
- Demonstrated resiliency adapting quickly changing markets adjusting strategies accordingly achieving desired results.
- Managed complex sales cycles effectively from prospecting through closing deals successfully under tight deadlines.
- Led a high-performing sales team, providing ongoing coaching and mentoring to improve performance.
- Analyzed market trends to inform strategic planning and guide decision-making processes.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Community Sales Director
Westmont Living
10.2016 - 03.2020
- Built strong partnerships with local businesses, resulting in increased referrals and collaborative opportunities.
- Collaborated closely with colleagues across departments to ensure seamless transactions for all parties involved.
- Spearheaded innovative initiatives aimed at reaching untapped segments of the local market.
- Optimized client satisfaction by providing exceptional service throughout the home-buying process.
- Developed comprehensive market analyses to identify trends and inform sales strategies.
- Established rapport with prospective clients, expertly guiding them through each stage of the home-buying journey.
- Implemented innovative digital marketing strategies, increasing online presence and attracting new customers.
- Exceeded quarterly sales goals through diligent prospecting and effective negotiation tactics.
- Coordinated open houses and tours, creating memorable experiences for potential buyers.
- Achieved top sales performance awards by consistently meeting or exceeding targets month over month.
- Increased annual revenue through targeted marketing campaigns and customer relationship management.
- Reviewed market research data and changed sales plans accordingly.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Organized promotional events and interacted with community to increase sales volume.
Regional Manager
Veterans Home Care
02.2014 - 09.2016
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Supervised staff to optimize brand expansion initiatives and productivity.
- Streamlined operational processes for increased efficiency by identifying areas of improvement and implementing necessary changes.
- Developed and executed successful business plans that resulted in improved market share and profitability within the region.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Built and deepened partnerships with industry leaders to strengthen collaborative efforts and promote mutual profitability.
- Boosted brand growth by devising strategic network and marketing tactics.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Grew market share by building strong vendor network and customer-oriented retail store and services.
- Defined locations, dealers and investors to drive product sales and foster brand expansion.
- Developed promotional plans to complement national sales initiatives.
- Exceeded sales targets with well-developed sales strategy and empowering team coaching.
Education
MBA - Organizational Leadership
Azusa Pacific University
Azusa, CABachelor of Science - Management
Azusa Pacific University
Azusa, CASkills
- Executive Leadership
- Strategic Planning
- Budgeting and financial management
- Operations Management
- Staff Management
- Public Speaking
- Relationship Building
- Program Leadership
- Compliance and regulations
- Financial Management
- Government relations
- Marketing
- Business Development
- Resident satisfaction
- Crisis Management
- Human Resources Management
- Vendor Relations
- Client Services
- Report compilation
- Program monitoring
- Media Relations
- Negotiation
- Quality Control
- Corporate Social Responsibility
- Data Interpretation
- Training Methods
- Corporate Governance
- Business Planning
- Outreach Programs
- Contract Management
- Performance feedback
Accomplishments
Received highest honor with current orgnization due to achieving an NOI score of 40% or higher for three years in a row.
Received Quality Award for two consecutive years and passed all State, City and County inspections each year with high scores.
Retained a high occupancy over 92% over the past three years during challenging COVID 19 challenging years.
Certification
RCFE certified since February 2020 with zero citations or investigations.
Timeline
Executive Director
Atria Senior Living
11.2020 - Current
Executive Sales Director
Senior Resource Group
03.2020 - 11.2020
Community Sales Director
Westmont Living
10.2016 - 03.2020
Regional Manager
Veterans Home Care
02.2014 - 09.2016
MBA - Organizational Leadership
Azusa Pacific University
Bachelor of Science - Management
Azusa Pacific University
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