Karissa Cardenas
Marketing
DACONO,CO
Summary
Success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools.
Overview
6
6
years of professional experience
Work History
MARKETING MANAGER
CERUS FITNESS
11.2021 - 06.2022
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Managed workflow between staff, coordinating documents, planning and creative material distribution
- Utilized market trends and target audience statistics to effectively and appropriately market products
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Data Entry /Customer service support
RHINO-Rack
, USA
06.2020 - 05.2022
- Managed incoming emails and orders each day with utmost professionalism and knowledgeable service
- Maintained accurate and current customer account data with manual forms processing and digital information updates
- Worked with EDI and NetSuite, along multiple websites.
SOCIAL
MEDIA FREE LANCING
03.2019 - 03.2022
- Increased customer engagement through social media
- Developed marketing content such as blogs, promotional materials, and advertisements for social media
- Monitored online presence of company's brand to engage with users and strengthen customer relationships
- Used multiply websites and /or tools to create and print marketing materials, product reviews, and press releases
- Devised strategies and roadmaps to support product vision and value to business.
SHIFT SUPERVISOR
STARBUCKS
11.2018 - 06.2019
- Responded to and resolved customer questions and concerns
- Helped store management meet standards of service and quality in daily operations
- Built performance-oriented culture with satisfied, hardworking employees by clearly highlighting employee success and developing leaders from within.
Education
BACHELOR'S - BUSINESS MARKETING
DEVRY UNIVERSITY
Skills
Power pointExcel
Content marketing
Email Marketing
Event networking
Audience outreach
Data Analytics
Staff Management
Accomplishments
- Improved relationships with customers by soliciting feedback and encouraging interactions with customers on social media.
- Capitalized on untapped social media platforms such as facebook, instagram and tiktok to grow brand awareness, sales and customer interactions.
- Conflict Resolution - Responsible for handling customer account inquiries, accurately providing information to ensure resolution of product/service complaints and customer satisfaction.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Timeline
MARKETING MANAGER
CERUS FITNESS
11.2021 - 06.2022
Data Entry /Customer service support
RHINO-Rack
06.2020 - 05.2022
SOCIAL
MEDIA FREE LANCING
03.2019 - 03.2022
SHIFT SUPERVISOR
STARBUCKS
11.2018 - 06.2019
BACHELOR'S - BUSINESS MARKETING
DEVRY UNIVERSITY