KARL BECKERT

Led marketing strategy and execution that contributed to revenue growth from $9M to $80M.

• Owned and executed the full marketing strategy, including brand positioning, demand generation, and activation across paid, owned, and marketplace channels.
• Accountable for growth economics, including CAC, MER, contribution margin, and revenue forecasting.
• Improved conversion and repeat purchase through testing and positioning refinement while acting as both strategic advisor and hands-on operator.

Built beckert into a seven-figure, full-service performance marketing agency supporting SaaS, DTC, and consumer brands with revenue-focused growth strategy and execution.

• Designed and executed end-to-end growth strategies across demand generation, product marketing, paid acquisition, lifecycle, and analytics with accountability to CAC, LTV, and contribution margin.
• Managed $10M+ in marketing spend and influenced $100M+ in revenue, developing ICPs, forecasting frameworks, and executive-level reporting tied to pipeline and revenue outcomes.
• Built and led a performance-focused marketing organization, scaling from 10 to 40+ clients, managing a 30+ person team, and leading the 2025 transition to a short-form video–focused service model.

Supported growth marketing during a $75M merger that unified the PPA Tour and Major League Pickleball, helping accelerate fan acquisition, event attendance, sponsorships, and broadcast reach.

• Owned end-to-end growth strategy across digital advertising, supporting ticketing, broadcast viewership, ecommerce, and overall fan acquisition.
• Built and scaled multi-channel paid media and short-form video programs (Meta, Google, YouTube, TikTok, programmatic) focused on ROAS, CPA efficiency, and event attendance growth.
• Developed creative, offers, and analytics frameworks—partnering with executives and partners on campaigns and sponsor activations while implementing dashboards for attribution and lifetime value tracking.

Supported ARR growth from ~$5M → $30M during Series A → Series B scaling.

• Contributed to demand generation, forecasting, and paid acquisition strategy.
• Built and monitored pipeline-tied growth forecasts.
• Partnered with Sales, Product, and Analytics to improve funnel efficiency.
• Helped scale a growth-stage SaaS GTM motion focused on revenue impact.

Led marketing operations and growth initiatives supporting more than $20M in annual revenue.

• Owned forecasting, traffic growth, and conversion optimization to drive predictable revenue performance.
• Partnered with data and engineering teams to improve ranking algorithms, increasing traffic quality and conversion rates.
• Built and managed a 10+ person marketing team, including hiring, training, budgeting, and resource allocation.