Summary
Overview
Work History
Education
Skills
Websites
Awards
Expertise And Capabilities
Languages
References
Timeline
Generic

KARL ROZEMEYER

Summary

Dynamic content marketing leader with a proven track record at Morgan & Morgan, P.A., excelling in brand development and creative strategy. Expert in visual storytelling and cross-channel campaign execution, driving client engagement and enhancing brand positioning. Adept at managing multi-disciplinary teams to deliver high-impact campaigns that resonate with diverse audiences.

Overview

24
24
years of professional experience

Work History

Director, Content Marketing & Creative Strategy

MORGAN & MORGAN, P.A.
Brooklyn, NY
01.2025 - Current
  • Execute a comprehensive brand strategy utilizing content marketing and strategic partnerships.
  • Lead creative direction across client-facing channels, ensuring consistent brand messaging.
  • Supervise cross-functional teams to create impactful campaigns that increased client acquisition.
  • Translate complex legal issues into accessible storytelling that fostered trust and engagement.
  • Collaborate with legal teams to ensure compliance while delivering compelling messaging.
  • Manage production timelines, budgets, and performance metrics to optimize ROI.
  • Enhance brand positioning through innovative visual identity across multiple platforms.

Senior Content & Strategy Manager

MORGAN & MORGAN, P.A.
Brooklyn, NY
09.2022 - 02.2025
  • Directed integrated content-driven campaigns across multiple platforms (video, social media, webinars, podcasts) to support legal marketing objectives
  • Led the conceptualization and production of client testimonial videos that showcased successful outcomes and built emotional connections
  • Established brand guidelines and creative standards to ensure consistency across all marketing collateral
  • Developed innovative storytelling formats to differentiate the firm within the competitive legal landscape
  • Collaborated with legal compliance teams to ensure all creative materials adhered to state bar regulations
  • Analyzed content performance metrics to refine creative strategy and improve engagement and conversion rates
  • America's largest personal injury law firm

Creative Project Manager (Contract)

PEACOCK (NBCUNIVERSAL MEDIA, LLC)
New York, NY
08.2021 - 07.2022
  • Managed end-to-end execution of high-profile marketing campaigns for major entertainment releases
  • Directed cross-functional creative teams to ensure seamless collaboration between creative, production, and strategy departments
  • Established efficient workflow processes to enhance campaign effectiveness and brand storytelling
  • Oversaw key art development and promotional asset creation, ensuring alignment with brand identity
  • Adapted creative approaches to target diverse audience segments across multiple platforms

Senior Content Manager & Creative Lead, Creative Services

AT&T
New York, NY
02.2018 - 11.2020
  • Led content strategy and creative direction for AT&T's in-house creative agency, supporting nationwide campaigns
  • Directed visual storytelling initiatives across multiple channels, ensuring consistent brand identity
  • Managed end-to-end creative production process, from concept development to final execution
  • Negotiated and acquired premium artwork for advertising, ensuring compliance with legal and licensing standards
  • Pioneered cross-functional partnerships to elevate brand narrative and increase audience engagement

Weekly Correspondent (Freelance)

THE NEW YORK TIMES LICENSING GROUP
02.2009 - 04.2020
  • Created compelling feature articles for The New York Times Syndicate's Weekend at the Movies column
  • Developed engaging narratives that connected with diverse international audiences
  • Maintained highest standards of journalistic integrity and editorial excellence

Senior International Content Manager & Brand Guardian

RODALE INC.
New York, NY
09.2011 - 09.2017
  • Directed global content strategy and creative execution for international editions of Men's Health and Women's Health
  • Ensured brand consistency across 40+ international markets while allowing for cultural customization
  • Managed creative teams to develop market-specific content that maintained brand integrity
  • Led localization efforts to adapt creative content for diverse international audiences
  • Negotiated complex licensing agreements for creative assets across print and digital platforms

International Brand Coordinator

TIME INC.
New York, NY
02.2011 - 08.2011
  • Managed creative content syndication for InStyle's 17 global editions
  • Ensured visual and editorial brand consistency across international markets
  • Secured appropriate approvals for creative content usage in multiple territories

International Managing Editor & Creative Liaison

HACHETTE FILIPACCHI MEDIA
New York, NY
09.2001 - 11.2008
  • Directed international content syndication and creative asset management for U.S. Premiere magazine
  • Led creative collaborations with international partners to adapt content for local markets
  • Negotiated licensing agreements with photographers, illustrators, and creative agencies
  • Oversaw editorial and visual content adaptation for diverse global audiences

Education

Bachelor of Arts (B.A.) - English Language and Literature and Law

UNIVERSITY OF CAPE TOWN

Skills

  • Creative Leadership
  • Brand Development
  • Content Strategy
  • Content Production
  • Brand Strategy
  • Identity Development
  • Multi-Platform Content Creation
  • Cross-Channel Campaign Conceptualization
  • Client Testimonial Development
  • Visual Storytelling
  • Narrative Design
  • Legal Marketing Content Optimization

Websites

Awards

  • 66th New York Emmy Awards Nomination, Academy of Television Arts and Sciences, 2023

Expertise And Capabilities

  • Creative Leadership & Brand Development
  • Content Strategy & Production
  • Brand Strategy & Identity Development
  • Multi-Platform Content Creation
  • Cross-Channel Campaign Conceptualization
  • Client Testimonial Development
  • Visual Storytelling & Narrative Design
  • Legal Marketing Content Optimization

Languages

Afrikaans
Full Professional
Czech
Elementary

References

References available upon request.

Timeline

Director, Content Marketing & Creative Strategy

MORGAN & MORGAN, P.A.
01.2025 - Current

Senior Content & Strategy Manager

MORGAN & MORGAN, P.A.
09.2022 - 02.2025

Creative Project Manager (Contract)

PEACOCK (NBCUNIVERSAL MEDIA, LLC)
08.2021 - 07.2022

Senior Content Manager & Creative Lead, Creative Services

AT&T
02.2018 - 11.2020

Senior International Content Manager & Brand Guardian

RODALE INC.
09.2011 - 09.2017

International Brand Coordinator

TIME INC.
02.2011 - 08.2011

Weekly Correspondent (Freelance)

THE NEW YORK TIMES LICENSING GROUP
02.2009 - 04.2020

International Managing Editor & Creative Liaison

HACHETTE FILIPACCHI MEDIA
09.2001 - 11.2008

Bachelor of Arts (B.A.) - English Language and Literature and Law

UNIVERSITY OF CAPE TOWN

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