Karl Saxe
Kennett Square,PA
Summary
Accomplished Digital Product & Strategy Director with a track record of driving business growth, channel innovations, and cost savings, while delivering exceptional customer experiences. Entrepreneurial & hands-on leader skilled in product, platform, & marketing strategy.
Overview
14
14
years of professional experience
Work History
Lead Director, Digital Product
Ally Financial, Inc - Ally Credit Card (formerly Fair Square Financial, LLC)
Wilmington, DE
09.2019 - Current
- Lead digital strategy and implementation of the end to end digital experience for Ally credit cards
- Accountable for essential performance and experience metrics for digital servicing channels
- Direct cross-functional teams, collaborating with marketing, tech, product, operations, and legal/compliance, and external vendors, to successfully launch and scale complex digital initiatives
- Manage strategic investment plan and budget for digital servicing channels, including public website (storefront), servicing site, mobile app, and digital wallet solutions
- Lead creation of business cases for investment choices and requirement definitions to ensure significant improvements in digital user experience
- Apply deep technical knowledge to bridge business and technology gaps, ensuring seamless integration of digital platforms with existing systems
- Business and technical owner of multiple integrations across multiple vendors, including APIs, data feeds, and data stores that drive the digital servicing experience
- Led the integration and rebranding of the Ollo credit card into Ally, ensuring a seamless transition for customers and achieving a 95% digital retention rate
- Developed and delivered digital strategies that grew product and feature engagement, including mobile engagement by 77% and paperless adoption by 50%
- Championing the use of customer insights, from both qualitative and quantitative sources, to inform product development and refine user journeys, improving customer satisfaction and loyalty
- Develop and communicate executive-level updates regarding product strategy, program status, platform performance
Vice President Digital Acquisitions
Barclays Bank Delaware
Wilmington, DE
03.2018 - 09.2019
- Oversaw acquisition strategies and initiatives that drove the addition of nearly 1 million new credit card accounts annually.
- Directed multi-million-dollar media budgets, ensuring optimal allocation and effective utilization across paid, earned, and owned channels to drive customer acquisition and business growth.
- Developed and executed comprehensive digital marketing campaigns to optimize acquisition funnels, leveraging data-driven insights to enhance performance and efficiency.
- Led the development, implementation, and adoption of the full MarTech stack, enabling advanced audience segmentation, optimized paid media targeting, and personalized digital experiences across all channels.
- Managed and developed a high-performing team responsible for executing digital acquisition marketing across paid, earned, and owned channels, ensuring seamless collaboration, and impactful results.
AVP, Digital Marketing Lead
Barclays Bank Delaware (Barclaycard US)
Wilmington, DE
03.2016 - 03.2018
- Managed strategy, development, and execution of digital acquisition marketing for co-brand retail partnerships, including Apple, L.L.Bean, and Barnes & Noble
Product Owner - Card Acquisition Platform
Barclays Bank Delaware (Barclaycard US)
Wilmington, DE
07.2014 - 07.2016
- Agile product owner for acquisition platform leading 6 scrum teams
- Introduced and implemented new acquisition channels including physical point-of-sale, digital, paid media, and offline marketing channels.
Project Manager, Business Analyst
Barclays Bank Delaware
Wilmington, DE
08.2012 - 07.2014
Business Systems Analyst
J.P.Morgan Chase Card Services
Wilmington, DE
07.2010 - 08.2012
Education
Bachelor of Science - Marketing, Business Information Systems
Lehigh University
Skills
- Web & Mobile App Product Management
- Digital Transformation Leadership
- System Integrations - including API development, data sharing, event based frameworks
- Digital Marketing Campaign Management - including Acquisitions & Existing Customer
- Multi-Channel Strategy and Campaign Development across Search (SEO & SEM), Display, Affiliates, Storefront, and Email Marketing
- Business Case Development
- Strategic Planning & Budgeting
- Project Plan Development & Coordination
- User-Experience Design, Testing & Optimization
- Paid & Owned Media Optimization
- Integrated Media & Digital Platform Development
- Product Testing Frameworks
- Vendor Management
- Advanced Data Analysis and Reporting
Timeline
Lead Director, Digital Product
Ally Financial, Inc - Ally Credit Card (formerly Fair Square Financial, LLC)
09.2019 - Current
Vice President Digital Acquisitions
Barclays Bank Delaware
03.2018 - 09.2019
AVP, Digital Marketing Lead
Barclays Bank Delaware (Barclaycard US)
03.2016 - 03.2018
Product Owner - Card Acquisition Platform
Barclays Bank Delaware (Barclaycard US)
07.2014 - 07.2016
Project Manager, Business Analyst
Barclays Bank Delaware
08.2012 - 07.2014
Business Systems Analyst
J.P.Morgan Chase Card Services
07.2010 - 08.2012
Bachelor of Science - Marketing, Business Information Systems
Lehigh University
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