Karl Saxe
Kennett Square,PA
Summary
Accomplished Digital Product Director with a track record of driving business growth, channel innovations, and cost savings, while delivering exceptional customer experiences. Entrepreneurial & hands-on leader skilled in product, platform, & marketing strategy.
Overview
14
14
years of professional experience
Work History
Director Lead, Digital Product
Ally Financial, Inc - Ally Credit Card (formerly Fair Square Financial, LLC)
Wilmington , DE
2019.09 - Current
- Lead product strategy and implementation of digital experience for Ally credit cards
- Manage strategic investment plan and budget for digital servicing channels, including public website (storefront), servicing site, mobile app, and digital wallet solutions
- Lead creation of business cases for investment choices and requirement definitions to ensure significant improvements in digital user experience
- Accountable for essential performance and experience metrics for digital servicing channels
- Develop and communicate executive-level updates regarding product strategy, program status, platform performance
- Business and technical owner of multiple integrations across multiple vendors, including APIs, data feeds, and data stores that drive the digital servicing experience
Vice President Digital Acquisitions
Barclays Bank Delaware
Wilmington , DE
2018.03 - 2019.09
- Oversaw digital acquisition strategy for retail, travel, affinity, & entertainment segments including Apple, Uber, Wyndham, Priceline, Choice Hotels, Carnival, and NFL co-brand programs
- Led high-performance team and managed strategy, development, and execution of digital acquisition marketing across paid, earned, and owned channels
- Led development of business case, operation, and adoption of data management platform (DMP), enabling effective segmentation methods to enhance online paid media targeting and online experiences
AVP, Digital Marketing Lead
Barclays Bank Delaware (Barclaycard US)
Wilmington , DE
2016.03 - 2018.03
- Managed strategy, development, and execution of digital acquisition marketing for co-brand retail partnerships, including Apple, L.L.Bean, and Barnes & Noble
Product Owner - Card Acquisition Platform
Barclays Bank Delaware (Barclaycard US)
Wilmington , DE
2014.07 - 2016.07
- Agile product owner for acquisition platform leading 6 scrum teams
- Introduced and implemented new acquisition channels including physical point-of-sale, digital, paid media, and offline marketing channels.
Project Manager, Business Analyst
Barclays Bank Delaware
Wilmington , DE
2012.08 - 2014.07
Business Systems Analyst
J.P.Morgan Chase Card Services
Wilmington , DE
2010.07 - 2012.08
Education
Bachelor of Science - Marketing, Business Information Systems
Lehigh University
Skills
- Web & Mobile App Product Management
- System Integrations - including API development, data shares, event based frameworks
- Digital Marketing Campaign Management - including Acquisitions & Existing Customer
- Business Case Development
- Strategic Planning & Budgeting
- Project Plan Development & Coordination
- User-Experience Design, Testing & Optimization
- Paid & Owned Media Optimization
- Integrated Media & Digital Platform Development
- Product Testing Frameworks
- Contract & Vendor Management
- Data Analysis, Design, Development
Timeline
Director Lead, Digital Product
Ally Financial, Inc - Ally Credit Card (formerly Fair Square Financial, LLC)
2019.09 - Current
Vice President Digital Acquisitions
Barclays Bank Delaware
2018.03 - 2019.09
AVP, Digital Marketing Lead
Barclays Bank Delaware (Barclaycard US)
2016.03 - 2018.03
Product Owner - Card Acquisition Platform
Barclays Bank Delaware (Barclaycard US)
2014.07 - 2016.07
Project Manager, Business Analyst
Barclays Bank Delaware
2012.08 - 2014.07
Business Systems Analyst
J.P.Morgan Chase Card Services
2010.07 - 2012.08
Bachelor of Science - Marketing, Business Information Systems
Lehigh University
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