Karla Castillo

• Drove microsite production of 100+ upcoming show and movie titles across Disney+ Originals, Disney Movies, and 20th Century Studios portals.
• Tracked campaigns and managed relationships with Studio, DBT, Disney+ Marketing, Publicity, Product, Partnerships, Home Entertainment and Design teams to meet goals.
• Provided cross-functional support to Disney.com team from video ingestion to homepage support and standalone pages.

Achievements:

Disney Branded Television and Disney+ Dual-Tagged Microsite Implementation, 2023

• Led development of new processes and site production for dual-tagged campaigns.
• Consistently managed expectations and re-calibrated workflows or sites in alignment with quickly developing target audience guardrails.

Avatar.com: Shop and Experiences, 2022/2023

• Worked closely with Lightstorm Entertainment to program standalone pages for one Shop and two distinct Avatar Exhibition pages.

Disney+ Originals Re-Design, 2022

• Supported transition and programming of 160+ pages to new site re-design.

Programming Duties:

• Managed content licenses, rights, and scheduling across linear and VOD services for LatAm channel, OnDIRECTV.
• Coordinated and tracked acquired media through content pipeline: received video and promotional assets, resolved delivery/file issues, subtitling, media prepping, and VOD processing.
• Preserved legal restrictions and fulfilled last line of QC for internal publicity and marketing promotions.
• Analyzed viewer data and adjusted programming lineup to maximize potential viewership.
• Joint point of contact for cross-functional internal and external needs and inquiries.

VOD/OTT Duties:

• Coordinated asset deliveries to internal BBVOD (STB), VOD, OTT platforms.
• Built and maintained inventory of content library; tracked license windows, territory rights, re-license updates, and metadata.
• Facilitated high priority launches and rush content requests amidst varying projects in OnDIRECTV pipeline.
• Monitored platforms and content publishing success for improvement of VOD workflows.

Achievements:

Landmark Rights & Scheduling System, 2018 - 2020

• Super User & Instructor to 25+ end users.

DIRECTV GO, 2018 - 2020

• Secured 400+ programming hours for OnDIRECTV launch catalog.
• Managed growing catalog and acted as channel's content lead in media processing vendor transition.

DIRECTV 4K Channel, 2018

• Established workflows for 4K channel launch, with a start of 500 content hours/year.

• Produced and edited weeklies, fillers, and promos for OnDIRECTV programming ranging from daytime & late night shows, concerts, regional films, and children's programming.
• Acted as secondary promotion production coordinator in management of production schedules.