Karla Flores
Greenwich
Summary
Seasoned Executive with proven background in driving revenue growth, managing key accounts and optimizing sales operations. Bring strong skills in negotiation, strategic planning and relationship building. Demonstrated success in growing key accounts to achieve targets and enhancing customer satisfaction. Committed to leveraging past experiences to contribute significantly to any future role.
Overview
7
7
years of professional experience
Work History
Brand Partnerships Retention
Instacart
Greenwich
09.2024 - Current
- Managed a portfolio of CPG emerging advertiser accounts, serving as the primary point of contact to drive retention, growth, and long-term partnership success
- Built and nurtured strong client relationships, guiding advertisers through onboarding, campaign execution, and post-launch optimization
- Led end-to-end campaign management, continuously optimizing performance through data analysis, audience targeting, budget allocation, and creative strategy
- Identified upsell and cross-sell opportunities by aligning campaign performance insights with client business goals
- Partnered with clients to develop strategic account plans, delivering tailored recommendations to maximize ROI and lifetime value
- Conducted regular business reviews, presenting performance insights, campaign learnings, and actionable optimization strategies
- Collaborated cross-functionally with sales, marketing, and product teams to improve campaign effectiveness and client experience
- Executed high-volume outreach and engagement through email, calls, and social channels to maintain strong account touchpoints
- Created and refined sales and marketing collateral, including case studies and client-specific narratives, to support renewals and growth
- Leveraged Salesforce (SFDC) and sales engagement tools to manage pipeline, prioritize accounts, and track engagement activities
- Maintained accurate account and stakeholder mapping, ensuring data integrity and visibility into client organizations
- Drove campaign performance improvements through A/B testing, bid and budget adjustments, and ongoing optimization of key metrics (CTR, NTB, ROAS)
- Proactively identified and resolved campaign and account-level issues, minimizing churn and ensuring high client satisfaction
- Streamlined processes and standardized materials to scale account management support and improve operational efficiency
- Delivered exceptional customer experience through strong project management, effectively managing multiple campaigns, timelines, and stakeholder expectations
Programmatic Business Development
StackAdapt
01.2022 - 02.2024
- Successfully established and nurture relationships with top executives at advertising agencies and their associated brands.
- Energetically pursued new business opportunities, resulting in $1.8M in new revenue.
- Create, maintain, and update customer success plans tailored to individual clients.
- Oversee customer handoff and onboarding, ensure smooth transition of customer to successful use of the product and platform.
- Work 200+ accounts while collaborating with Account Executives to onboard, ask discovery questions and improve client success.
- Identify and prioritize high-potential target accounts advertising on channels like display, native, audio, CTV and video.
- Maintain high-volume of activity/KPI's including outbound and inbound emails, calls and social selling.
CTV Business Development
MNTN
01.2021 - 12.2022
- Successfully pitched and secured platform demos passed on to Account Executives.
- Prospect and research brands utilizing CTV creatives using tools like Moat, MediaRadar and ZoomInfo.
- Communicated MNTN's unique CTV offerings effectively while actively participating in platform demos.
- Work between 100-200 accounts while collaborating with Account Executives to onboard and improve client success.
- Maintained CRM data accuracy for strategic planning.
- Boosted MNTN's market presence by leading CTV demos, enhancing client engagement.
Startup Sales & Marketing Associate
Letgo
NYC
10.2019 - 07.2020
- Implement new processes and policies to continuously improve customer success initiatives.
- Championed inventive methods as an early team member at Letgo.
- Educate customers on best practices for product utilization.
- Orchestrated marketing partnerships to enhance brand exposure.
- Surpassed sales objectives via customer relationship cultivation.
- Supported customer success team in client integration and account modifications.
- Formulated a sustainable brand plan, broadening clientele.
Education
Bachelor of Science - Communication Arts
St. John's University
Jamaica, NYCommunications - Media Arts
Westchester Community College
Valhalla, NYSkills
- Salesforce
- Salesloft
- SalesNavigator
- Onboarding
- Customer Service
- KPI Management
- Event Management
- Startups
- Data visualization
- Tableau development
- Campaign management
- Customer retention
Languages
- Spanish
- English
Timeline
Brand Partnerships Retention
Instacart
09.2024 - Current
Programmatic Business Development
StackAdapt
01.2022 - 02.2024
CTV Business Development
MNTN
01.2021 - 12.2022
Startup Sales & Marketing Associate
Letgo
10.2019 - 07.2020
Bachelor of Science - Communication Arts
St. John's University
Communications - Media Arts
Westchester Community College