Karla Martinez Erosa
Longwood,FL
Summary
Multidisciplinary Graphic Designer with 10+ years of experience translating narratives into immersive visual environments. Specialized in Digital Graphic Design, theming, signage systems, and storytelling through design. Proven ability to develop scalable, themed visual identities across digital, architectural, and experiential media. Adept at integrating design intent with architectural elements and engineering constraints for implementation in high-traffic, public-facing environments. Master’s Degree in Graphic Design.
Overview
16
16
years of professional experience
Work History
Graphic Designer
Tecnológico de Monterrey
Monterrey, Mexico
03.2016 - 03.2025
- Created digital and environmental graphics for educational experiences, adapting complex learning topics into visual narratives.
- Developed interactive presentations, signage systems, and visuals aligned with institutional identity and spatial branding.
- Collaborated with academic, editorial, and IT teams to deliver multi-format design solutions.
- Leveraged Adobe Illustrator and Figma to produce layered files for implementation in various digital/physical context.
- Crafted visually compelling brand assets that increased client engagement and strengthened market competitiveness across multiple digital platforms.
- Developed custom visual assets for academic campaigns, increasing engagement across digital platforms and enhancing institutional brand consistency.
- Created innovative infographic templates that streamlined content delivery, enhancing clarity and improving audience comprehension across institutional presentations.
Graphic Designer & Concept Creator
OperBar
Metepec, Mexico
07.2009 - 07.2015
- Designed thematic visual identities for hospitality venues (restaurants, bars, nightclubs) with immersive brand storytelling.
- Developed full signage programs, including wayfinding, ambient visuals, and architectural branding.
- Created original iconography, vector graphics, and technical mockups for high-visibility public spaces.
- Collaborated with architects, engineers, and lighting designers to align signage and theming with interior/exterior structure.
Graphic Designer & Community Manager
Osmart Publicidad
Metepec, Mexico
11.2014 - 07.2015
- Delivered integrated campaigns combining environmental design with digital and print executions.
- Produced scaled vector art and marketing visuals for 15+ clients across various industries.
Education
Master's - Graphic Design
Universidad de Monterrey
Monterrey12-2018
Bachelor’s - Graphic Design
Universidad del Valle de México
Metepec12-2008
Skills
- Creative thinking
- Brand development
- Visual storytelling
- Typography
- Social media strategy
- Digital illustration
- User experience
- Adobe Suite
- Microsoft Office
- Traditional illustration
Languages
Spanish
English
Timeline
Graphic Designer
Tecnológico de Monterrey
03.2016 - 03.2025
Graphic Designer & Community Manager
Osmart Publicidad
11.2014 - 07.2015
Graphic Designer & Concept Creator
OperBar
07.2009 - 07.2015
Master's - Graphic Design
Universidad de Monterrey
Bachelor’s - Graphic Design
Universidad del Valle de México