Karla Reyna
Summary
Dynamic and results-driven Business Development Professional with over 15 years of diverse experience in retail merchandising, customer service, and leadership. Currently excelling in the interior design sector, leveraging a strong background in project management and design management to drive business growth and client satisfaction. Proven track record of developing strategic partnerships, managing high-profile projects, and leading teams to exceed performance targets. Adept at blending creative vision with strategic business acumen to deliver innovative solutions and enhance market presence. Skilled in building and nurturing client relationships, optimizing operational processes, and leading cross-functional teams to achieve business objectives.
Overview
15
15
years of professional experience
Work History
Director of Business Development
Romanza Interior Design
02.2023 - Current
- Developed customized solutions tailored specifically to individual client needs.
- Increased client base by developing and implementing effective business development strategies.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Mentored team members to develop their skills, leading to increased productivity and successful promotions within the company.
- Optimized lead generation efforts by implementing CRM tools and refining prospecting techniques.
- Negotiated, prepared, and signed contracts with clients.
Store Manager
Lilly Pulitzer
08.2021 - 01.2022
- Recruiting and building store management team and sales team
- Lead all in-store corporate visits from Lilly Pulitzer and Oxford, INC
- Manage all budgets and ensure goals for Direct contribution are met
- Lead team to ensure excellent customer service
- Delegate daily responsibilities with sales team
- Create and foster relationships with customers
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
Store Manager
Lilly Pulitzer
08.2015 - 08.2021
- Recruiting and building store management team and sales team
- Lead all in-store corporate visits from Lilly Pulitzer and Oxford, INC
- Manage all budgets and ensure goals for Direct contribution are met
- Lead team to ensure excellent customer service
- Delegate daily responsibilities with sales team
- Create and foster relationships with customers
Assistant Store Manager
Lilly Pulitzer
10.2013 - 08.2021
- Assist and support the store manager in daily operations
- In charge of leading visual merchandising team during floorsets
- Securing all store assets
- Creating and fostering relationships with customers
- Lead team to ensure excellent customer service
- Delegate daily responsibilities with sales team
Visual Merchandising Manager
Pottery Barn
08.2010 - 09.2013
- Lead visual team to complete all floorsets and Lead team during Corporate visits
- Maintain visual integrity of the store
- Part of the Design Team- assist customers with home design
- Go to customer's home and complete installs one product arrived
- Gift Registry Specialist- Assisting future brides and grooms with setting up their registry
- Secure all assets of the store
- Developed innovative visual merchandising strategies that drove foot traffic and boosted overall store performance.
Assistant Buyer
Marissa Collections
06.2009 - 08.2010
- Responsible for checking and responding to all personal emails and phone calls
- Assist sales personnel on the sales floor as needed
- Make all travel arrangements
- Complete and submit all purchase orders
- Travel with buying team
- Booking and corresponding with retail vendors
Education
Bachelor of Arts - Communications/ Public Relations, Marketing, Interdisciplinary Studies
Florida Gulf Coast University
Fort Myers, FloridaSkills
- Staff development and management
- Partnership building
- Project management & operations
- Customer service
- Budgeting and cost control
- Design Manager proficient
- MS Suite proficient
- Canva proficient
Awards
- Store of the Year Award, 2021
- Core leadership Value Award: 'Inspiring others positively', 2015
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Director of Business Development
Romanza Interior Design
02.2023 - Current
Store Manager
Lilly Pulitzer
08.2021 - 01.2022
Store Manager
Lilly Pulitzer
08.2015 - 08.2021
Assistant Store Manager
Lilly Pulitzer
10.2013 - 08.2021
Visual Merchandising Manager
Pottery Barn
08.2010 - 09.2013
Assistant Buyer
Marissa Collections
06.2009 - 08.2010
Bachelor of Arts - Communications/ Public Relations, Marketing, Interdisciplinary Studies
Florida Gulf Coast University
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