Karla Rossi
Wakefield,MA
Summary
Accomplished Executive Director recognized for leveraging strong team leadership and development to drive forward progress. Highly organized, detail-oriented leader skilled in directing high-performing teams to develop solutions and solve operational and technical problems. Success implementing systems across multiple operations with superior organizational and communication skills.
Overview
24
24
years of professional experience
Work History
Executive Director
Northbridge Companies, Stone Hill at Andover
11.2018 - Current
- Hired as Executive Director to supervise start-up and opening of this 96-apartment property for Northbridge Companies, LLC
- Successfully marketed community during construction phase and obtained wait list for 70+ prospects
- Prepared community for initial EOEA certification and achieved licensure ahead of schedule
- Achieved outstanding results from initial EOEA re-certification survey in 2021
- Identified, recruited, trained, and developed a talented team of managers to lead critical departments
- Effectively managed community operations throughout duration of Covid pandemic; Implemented infection control protocols across all departments to minimize effects on resident and staff population
- Achieved 97% stabilized occupancy with waitlist
- Collaborate with owners and investors to identify, create, and implement strategic plans to actualize business objectives
- Named top community in company for associate satisfaction
- Monitor community operations and ensure practices comply with regulatory requirements
- Represent the company at social and corporate events to strengthen our brand and communicate the company's message
Executive Director
LCB Senior Living, Vinnin Square
07.2016 - 11.2018
- Managed oversight of new construction and opening processes of this 84-unit property for LCB Senior Living
- Successfully hired competent and experienced Department Head team to assist in onboarding of associates and move in coordination of all new residents
- Prepared community for initial certification with EOEA and obtained license 2 weeks earlier than expected
- Assisted with planning and directing of both the community's Dedication and Grand Opening ceremony's which were LCB's most well attended in the history of the company
- Realized a positive variance of $85K in NOI for 2017 fiscal year
- Achieved over 97% Resident and Associate Satisfaction in recent surveys
- Collected (Eighty-Five) deposits pre-opening through active participation in sales and marketing efforts
Executive Director
Five Star Quality Care/The Gables at Winchester
07.2012 - 07.2016
- Displayed strong, dynamic leadership in this 123-unit, high profile community; Excelled in planning, forecasting, setting goals and determining courses of action; Developed an organizational culture that fostered teamwork; Continuously invested in customers and employees to improve overall satisfaction; Effectively turned leads into sales
- Increased occupancy from 76% to 92% in a period of 8 months by educating the surrounding communities on services provided
- Successfully built new Management Team and remained fully staffed for over two years
- Implemented in-house Nurse Practitioner/MD program to decrease hospitalizations
- Achieved 96% overall customer satisfaction rating
- Averaged 49% Contribution Margin in 2015
- Composed Hero Award Nomination for Employee and was selected in May 2015
- Implemented new wage scale for ancillary staff (last completed in 2008)
- Began process and design for much needed Memory Care Unit
Administrator
Genesis Health Care/Sutton Hill Center
03.2002 - 07.2012
- Demonstrated a high level of administrative competence while assuming overall responsibility for 142 bed skilled nursing and rehab facility
- Consistently worked to improve performance while encouraging effective and positive communication across all levels of the organization; conveyed an impression which reflected favorably upon the public relations of the facility
- Increased Quality Mix from 28% to 38% during tenure
- Maintained discharged and current Customer Satisfaction ratings above 96%
- Successfully mentored two Administrators-in-Training through Genesis Leadership Program
- Received Step 1 American Health Care Quality Award in October 2005
- Increased occupancy from 88% to 95% over tenure
- Maintained stellar DPH survey history throughout employment
- Successfully opened and branded a 20-bed Transitional Care Unit
- Achieved JCAHO Accreditation in February 2009 for the first time in this facility
Administrator
Genesis Health Care, Optimum Care
10.2000 - 03.2002
- Accountable for daily operations of 149 bed Skilled Nursing and Rehab facility to include short term, sub-acute and long-term Alzheimer's unit; Assured responsibility for adherence to state, federal and Life Safety regulations while consistently striving to improve performance
- Inspired cooperation and motivation of others by keeping employees aware of their importance to the organization
- Achieved deficiency free status after previous unsatisfactory survey performance
- Successfully hired and retained competent and loyal department head team
- Reduced employee turnover an eliminated agency usage by implementing staff recognition programs
Education
Bachelor of Science - Health Administration
Pennsylvania State University
University Park, PA01.1992
Skills
- Public Speaking
- Decision-Making
- Team building
- Excellent Communication
- Dependable and Responsible
- Relationship Building
- Supervision and leadership
Timeline
Executive Director
Northbridge Companies, Stone Hill at Andover
11.2018 - Current
Executive Director
LCB Senior Living, Vinnin Square
07.2016 - 11.2018
Executive Director
Five Star Quality Care/The Gables at Winchester
07.2012 - 07.2016
Administrator
Genesis Health Care/Sutton Hill Center
03.2002 - 07.2012
Administrator
Genesis Health Care, Optimum Care
10.2000 - 03.2002
Bachelor of Science - Health Administration
Pennsylvania State University
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