Karla Santana

Responsible for managing accounts across Department Stores, Travel Retail, Chain, and Independent Jewelers throughout the United States

• Entrusted with the management of 65% of the brand's total revenue, showcasing a strong ability to drive significant year-over-year growth.
• Expanded distribution channels by successfully initiating the opening of over 50 new points of sale (POS), broadening the brand's reach and market presence
• Creating in depth reporting (sell out/on hands, stock turn) to make strategic recommendations, strengthening the brand presence and sales within each POS
• Managed existing SKUs and their lifecycle. Analyzed monthly sales determine product performance levels and need for new product.
• Responsible for developing and budgeting for brand marketing plans across the distribution network, encompassing co-op initiatives, events, in-store activations, brand shops, visual, and OOH.
• Conducted training sessions to educate in-store associates on brand history, products, and effective merchandising techniques.

• Assisted the Brand President in coordinating all facets of revenue management and product flow for the account base 380+ POS for US and Caribbean
• Manage sales forecasting, stock inventory, and weekly stock allocations, working closely with Headquarters to insure highest fill rates for purchase orders.