Karla Stanic
Product Manager | Experimentation, Analytics & Operations
Split
Summary
Product Manager with an MBA in Economics and experience across data-driven growth, experimentation, automation, reporting and cross-functional product delivery in travel, mobility and digital platforms. Strong track record of improving commercial metrics including AOV, conversion rate, ARPU, revenue and attachment rate through customer journey optimisation, A/B testing, and monetisation initiatives.
Overview
5
5
years of professional experience
4
4
Languages
Work History
Project Coordinator & Business Analyst
Adriagate
Split
03.2026 - Current
- Developed Power BI dashboards for multiple internal teams by cleaning data, connecting to company databases and replacing Excel-only reporting workflows.
- Developed automated data refresh financial reporting views for P&L, balance sheet, and cost tracking, enhancing visibility into expense trends and business performance drivers.
- Automated performance tracking and YoY comparisons using Excel/VBA, saving 30–60 minutes of manual reporting work daily.
- Coordinated vendor discussions, collected pricing, gathered internal use cases, and assessed implementation feasibility to evaluate automation opportunities.
- Built UiPath workflow prototypes to test process automation opportunities and validate practical fit for internal business operations.
- Analyzed partner API documentation and cancellation policy logic, mapping external partner rules to internal policy structures to support unified, commercially viable cancellation policies.
- Structured the developer roadmap and cleaned the backlog to improve prioritisation, delivery visibility and alignment between business requests and technical execution.
Product Manager
Traveling.com (GetByBus / GetByTransfer)
06.2023 - 09.2025
- Led product and growth initiatives across GetByBus and GetByTransfer, focusing on customer journey redesign, experimentation, monetisation, partner flows, go-to-market execution, and operational readiness.
- Owned the experimentation roadmap, delivering a +9.2% increase in conversion rate through A/B testing with GrowthBook and improving experimentation velocity by 30%.
- Launched route-aware contextual purchase flows that increased AOV by 34% by surfacing more relevant purchase options at the right decision points.
- Redesigned checkout upsells and add-on services, increasing ARPU by 3.3% and creating an additional revenue stream tied directly to purchase intent.
- Collaborated with product, marketing, operations, design, development, and data stakeholders to launch accommodation upsells, resulting in a 26% revenue increase and an 11% attachment rate in the first quarter.
- Built a new tours and day-trips product from 0 to 1 based on experimentation data and user behaviour insights, designed a dynamic commission model for tours based on day of week and remaining seat/capacity availability, improving commercial flexibility and margin control.
- Expanded the transfer product from a spring/summer seasonal business into a year-round offer by introducing winter transfer use cases and supporting the commercial launch with marketing and distribution initiatives.
- Designed separate user flows for native and API-based partners, adapting the product experience to different supply models while keeping the customer journey clear and scalable.
- Owned go-to-market execution across newsletters, partner distribution, hotel placements, PR placements, promo codes and product copy to support launch visibility without additional media spend.
- Utilized RICE prioritisation in Jira Product Discovery to assess initiatives across product, marketing, and operations, ensuring alignment of business value, reach, confidence, and development effort.
Product Owner Intern
Ericsson
10.2022 - 06.2023
- Developed product roadmaps, wireframes and mockups in collaboration with designers and developers.
- Implemented Agile delivery practices including Scrum ceremonies, Kanban boards, standups and retrospectives.
- Introduced retrospectives to identify and resolve recurring sprint blockers, enhancing team focus and workflow.
- Rolled out pre-assignment estimation, improving planning accuracy and reducing story spillover by approximately 25%.
- Defined and tracked KPIs for internal tools, including test coverage, stability, and response time, collaborating with engineers to catch regressions and validate fixes.
Project Manager
Connecto Transfers
07.2021 - 04.2022
- Managed private transfer operations and partner coordination across Croatia and Europe, enhancing service delivery and travel logistics.
- Coordinated drivers, client service teams, partner agencies and marketing stakeholders to ensure service quality and timely delivery.
- Developed website content, social media copy and promotional materials to drive commercial growth for private transfer services.
Education
MBA - Business And Managerial Economics
University of Split
Split, Croatia 04.2001 -
Bachelor of Science - Italian Language, Literature & Philosophy
University of Split
Split, Croatia 04.2001 -
Skills
Product & Growth: Product discovery, roadmap prioritisation, RICE/ICE, experimentation roadmap, customer journey optimisation, monetisation, partner flows, go-to-market execution, QA and acceptance testing
Data & Analytics: Power BI, SQL, Excel/VBA, GA4, GrowthBook, funnel analysis, KPI tracking, YoY analysis, conversion analysis, ARPU/AOV analysis, attachment rate, cost tracking,
Tools: Jira, Jira Product Discovery, Confluence, Power BI, Excel, VBA, UiPath, GrowthBook, GA4, Hotjar, Typeform, Figma, SQL, HTML/CSS, Notion
Timeline
Project Coordinator & Business Analyst
Adriagate
03.2026 - Current
Product Manager
Traveling.com (GetByBus / GetByTransfer)
06.2023 - 09.2025
Product Owner Intern
Ericsson
10.2022 - 06.2023
Project Manager
Connecto Transfers
07.2021 - 04.2022
MBA - Business And Managerial Economics
University of Split
04.2001 -
Bachelor of Science - Italian Language, Literature & Philosophy
University of Split
04.2001 -