Karla Tovar
Summary
Results-driven Senior Marketing Project Manager and Digital/Post Producer with a proven ability to lead complex projects and campaigns across diverse digital platforms. Expertise in managing creative projects from concept to delivery, employing strategic planning and innovation to achieve successful outcomes. Excels in fostering team collaboration and building strong client relationships.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Sr. Marketing Project Manager (Contract Role)
Thermo Fisher Scientific
02.2025 - 05.2025
- Proactively partnered with the Marketing Project Managers to align on 30-50 creative team project goals and facilitate project momentum
- Championed creative operations best practices, proposing optimized workflow solutions to enhance efficiency, consistency, and integration
- Oversaw day-to-day creative projects, proactively communicating pacing and addressing Creative team/Business Unit leads/Marketing Project Manager questions
- Gathered project requirements and client input to streamline work and provide clear next steps, balancing internal and external tasks
- Managed timelines, hours, and project complexity; monitored bandwidth and delegated workload
- Removed team roadblocks to ensure seamless and successful productions
- Oversaw a diverse team of contractors, ensuring smooth coordination and high-quality work
Operations Lead & Sr. Project Lead
Seer Interactive
07.2024 - 01.2025
- Led the Creative development and implementation of creative operations best practices, optimizing workflows for efficiency, consistency, and seamless integration
- Managed budget pacing, proactively identifying at-risk accounts and developing solutions for up to 100 agency projects at various timelines
- Partnered with the Division Director to analyze division goals, implement efficient processes and systems, and provide regular performance reporting, including key metrics and KPIs
- Planned and oversaw day-to-day creative projects, proactively communicating account pacing and addressing client questions to ensure positive experiences
- Gathered project requirements, client input, and knowledge of Creative services to write detailed estimates and SOWs, balancing internal and external-facing tasks
- Managed timelines, hours, and project complexity; monitored bandwidth and delegated workload effectively
- Cleared team roadblocks and worked in an organized seamless way to deliver successful productions
- Oversaw a diverse team of contractors, ensuring smooth coordination and delivery of high-quality work various times.
Sr. Digital Producer (Contract Role)
Nike
01.2023 - 07.2024
- Managed the full lifecycle of up to 50 seasonal digital production projects at Nike. These encompassed channel-specific content, on/off-platform user experiences, integrated media, and other digital assets
- This included post-production oversight and ensuring delivery aligned with Nike's marketing objectives
- Led a team of 13 Digital and Digital Activation Producers team across North America's Brand Creative Studios, driving consistency in digital production and establishing best practices
- Responsible for leading and owning large-scale productions in partnership with Creative, Brand Management, Consumer Direct Marketing, and other cross-functional Nike teams
- Facilitate creative partner outreach and negotiations, budget management and accruals, and contract execution with Nike cross-functional partners
- Cleared team roadblocks and worked in an organized, seamless way to deliver successful productions
Sr. Marketing Project Manager (Contract Role)
Thermo Fisher Scientific
06.2022 - 12.2023
- Proactively partnered with the Marketing Project Managers to align 30 - 50 creative team project goals and facilitate project momentum
- Championed creative operations best practices, proposing optimized workflow solutions to enhance efficiency, consistency, and integration
- Oversaw day-to-day creative projects, proactively communicating pacing and addressing Creative team/Business Unit leads/Marketing Project Manager questions
- Gathered project requirements and client input to streamline work and provide clear next steps, balancing internal and external tasks
- Managed timelines, hours, and project complexity; monitored bandwidth and delegated workload
- Removed team roadblocks to ensure seamless and successful productions
- Oversaw a diverse team of contractors, ensuring smooth coordination and high-quality work
Sr. Marketing Project Manager
Sprinklr
10.2021 - 06.2022
- Executed a portfolio of product marketing projects and campaigns for a leading SaaS Unified-CXM platform powered by AI
- Partnered with cross-functional marketing leads, serving as the central hub of real-time information and proactively driving projects forward in a fast-paced creative environment
- Managed a multi-functional team to produce a high volume of web and video assets - Delivering anywhere from 50 to 100 assets per month
- Managed the day-to-day operations and provided proactive leadership in planning and executing a portfolio of projects and campaigns, including special projects
- Communicated consistently and clearly with stakeholders regarding project status, priorities, milestones, risks, and roadblocks
- Mastered Sprinklr's Marketing product and project management tool, establishing it as the single source of truth for all project and campaign information
Director of Production
Plastic Sunshine
12.2020 - 10.2021
- Spearheaded the implementation of key internal platforms for a retail and consumer-focused marketing boutique agency
- Developed centralized dashboards to provide real-time performance insights to stakeholders at all levels
- Designed and implemented standardized workflows to optimize project delivery, ensuring on-time, on-budget, and high-quality results across all client programs
- Developed and implemented agency-wide workflows and platform strategies using a Scrum/Agile hybrid approach, incorporating Kanban, timeline, and calendar views for enhanced visibility
- Managed stakeholder communication, meetings, and reviews as Sr. Producer
- Facilitated meetings, events, and reviews, proactively identifying and mitigating potential roadblocks and risks to ensure smooth project execution
Sr. Project Manager & Sr. Digital Producer
HB Design
12.2019 - 12.2020
- Managed the high-volume production of thousands of assets annually, effectively coordinating in-house and third-party creative teams under tight deadlines
- Implemented the agency's reporting and tracking platform to optimize performance
- Established the largest, fast-paced, high-volume agency program which had to be fluid and agile as stakeholders' needs changed
- Managed a full-time and freelance team
- Implemented project and program workflow for FT, freelance, and key stakeholders
- Maintained all projects on time and on budget
Sr. Creative Project Manager & Sr. Post Producer
01.2015 - Current
- Adept at navigating complex creative workflows, ensuring all projects are aligned with strategic goals, delivered on time and within budget, and achieved desired outcomes
- Responsible for the full project lifecycle, from budget management and scheduling to hand-offs and post-launch activities
- This included coordinating kick-off meetings, managing project documentation and agendas, proactively driving projects forward, overseeing QA processes, maintaining consistent client communication, and conducting weekly check-ins
- Successfully led multiple concurrent projects, effectively managing both small and large teams, whether local or remote
Editor, Sr. Producer & Sr. Post Producer
Anderson Productions
01.2004 - 01.2015
- Oversaw all production and coordination of projects for Anderson's nationwide network, leading the internal graphic/editor team
- Managed third-party vendor relationships, guided the creative development process, developed comprehensive project documentation, and streamlined post-production workflows
Education
Bachelor's - Technical Communications
Metropolitan State College of Denver
Denver, CO06.2003
Skills
- Project Management Implementation
- Reporting & Analytics
- Project Management Software Proficiency
- Project Management Methodologies
- Team Leadership
- Program Management
- Client & Stakeholder Relationship Management
- Communication & Collaboration
- Problem-Solving & Negotiation
- Digital & Creative Expertise
- Design thinking
- Creative direction
- Content strategy
- Multimedia production
- Project scoping
Certification
- PMP Certification to be completed by the end of 2025
- Ongoing AI skill development, combining recognized certifications with proactive independent study.
Software Tools
Smartsheet, Airtable, Asana, Jira, Workfront, Workamajig, Basecamp, Slack, Gusto, Monday.com, Float, Harvest, FileMaker Software, Microsoft Office Suite, Google Suite, Dropbox, Box, Farmers Wife, Trello, Wrike, FunctionFox, ScreenDragon, Sprinklr, Trafficking tools, Media Buys, Adobe Suite, Figma, Sketch, InDesign, Adobe Premiere, Photoshop, Illustrator, After Effects, Flame Workflow, Avid Symphony/Media Composer, Final Cut, Red workflows, Vimeo WF, Frame.io, Sprinklr, Localization software, Lucid Link
Awards Languages
Telly Award for Best Editing 2009, Emmy Nomination for Best Editing 2006, 2009, Fluent in Spanish and English
Key Clients
Nike, Google, Thermo Fisher Scientific, Netflix, Sprinklr, Amazon, Intel, P&G, Facebook, Apple, Instagram, 23 and Me, Travel Portland, Travel Oregon, Columbia, Adidas, World of Speed, HughesNet, Consumer Cellular, Microsoft, Intel, Autodesk, Caulipower, Union Wine, The Standard, Zoom Care, AllCare Health, Women's Healthcare Associates, My Texas My Health, Gatorade, Verizon, Subway, Facebook, Instagram, T-Mobile, TikTok, WellsFargo, MasterCard, ESPN, Disney Family of Networks, KFC, J&J, W+K, Joint, Seer Interactive, Plastic Sunshine, Revery, Grady Britton, HB Design, Rain, Stalkr, Swanson Studios, Anderson 3, GSD&M, TBWA\CHIAT\DAY, LatinWorks, Visual Aid, Nia TV, Video Media
Languages
Spanish
Native or Bilingual
Timeline
Sr. Marketing Project Manager (Contract Role)
Thermo Fisher Scientific
02.2025 - 05.2025
Operations Lead & Sr. Project Lead
Seer Interactive
07.2024 - 01.2025
Sr. Digital Producer (Contract Role)
Nike
01.2023 - 07.2024
Sr. Marketing Project Manager (Contract Role)
Thermo Fisher Scientific
06.2022 - 12.2023
Sr. Marketing Project Manager
Sprinklr
10.2021 - 06.2022
Director of Production
Plastic Sunshine
12.2020 - 10.2021
Sr. Project Manager & Sr. Digital Producer
HB Design
12.2019 - 12.2020
Sr. Creative Project Manager & Sr. Post Producer
01.2015 - Current
Editor, Sr. Producer & Sr. Post Producer
Anderson Productions
01.2004 - 01.2015
Bachelor's - Technical Communications
Metropolitan State College of Denver
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