Karla L Vasquez
Astoria,NY
Summary
Accomplished Fragrance Specialist proficient in managing boutique operations and teams with forward-thinking and creative mindset. Skilled in merchandising and promoting products to consumers and building long-lasting relationships.
Overview
27
27
years of professional experience
Work History
Fragrance Specialist
Dries Van Noten
08.2022 - 05.2023
- Enhanced customer experience by providing personalized fragrance recommendations based on individual preferences and lifestyles.
- Boosted sales by conducting product demonstrations and effectively communicating product features and benefits to potential customers.
- Developed strong relationships with clients, resulting in repeat business and increased loyalty to brand.
- Contributed to overall store success by maintaining a visually appealing fragrance counter display, ensuring optimal product placement and organization.
- Assisted in inventory management, accurately tracking stock levels and placing orders for new products as needed.
- Provided exceptional customer service by addressing inquiries promptly and resolving any issues professionally.
Interim Boutique Manager
Annick Goutal Boutique / Pop-up Shop Amore Pacific Lines
03.2018 - 08.2021
- Opening and closing procedures for 5 brands lines, 2 registers
- Manage 6+ employees & 6 freelancers
- Assisting in company events and product launches
- Enhanced customer satisfaction by providing personalized styling advice and product recommendations.
- Phone orders & shipments
- Prepared financial reports, End of day reports
- Perform quality control, problem solving & crisis management
- Managed store inventory effectively to maintain optimal stock levels and minimize shrinkage.
- Increased sales through effective visual merchandising and creative window displays.
- Trained staff in sales techniques, resulting in improved team performance and increased individual targets.
Field Sales Manager
Serge Normant Hair Care
03.2016 - 08.2017
- Increased territory sales by developing and implementing effective sales strategies.
- Educate and train store associates of brand features and benefits to drive sales.
- Built relationships with management and store staff.
- Ensure all SKU's are represented on sales floor.
- Established strong client relationships through consistent communication and excellent customer service.
Business Manager
Annick Goutal, Bergdorf Goodman
02.2015 - 02.2016
- Drove and exceeded retail sales for company and at store level
- Increased overall team productivity by fostering a positive work environment and providing effective leadership.
- Maintained stock of all products including ordering, receiving, and restocking orders in a timely manner.
- Streamlined business processes by implementing new project management tools and techniques.
- Oversaw product delivery and shipping operations to reduce shipment turnaround times and streamline warehouse workflows.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
Fragrance Specialist
Thierry Mugler, Saks Fifth Avenue
01.2013 - 01.2015
- Developed several out-sourcing presentations to enhance sales expansion, product knowledge and awareness
- Boosted sales by conducting product demonstrations and effectively communicating product features and benefits to potential customers.
- Initiated service consultations by asking open-ended questions to learn the customer's preferences and needs
- Consistently researched trend and product knowledge.
- Enhanced customer experience by providing personalized fragrance recommendations based on individual preferences and lifestyles.
- Provided exceptional services and pleasant shopping experiences to retail customers.
Personal Banker
Astoria Federal Savings Bank
01.2011 - 01.2012
- Developed and maintained effective relationships with new and existing customers; established clients needs and advised them on the suitability of services
- Performed all daily personal banking tasks including, opening, maintenance, follow-up, and closing of all account types
- Provided customer issue resolution; research and inquiries
- Assisted customers in the selection of various accounts, financial services and negotiated large financial transactions.
- Generated new business by conducting thorough financial needs assessments and offering tailored products to clients.
- Improved customer satisfaction by providing personalized banking solutions and exceptional service.
- Enhanced client retention with proactive follow-ups and timely resolution of account issues.
- Boosted sales of bank products through effective cross-selling and up-selling techniques.
Life Insurance Agent
Advanced Wealth Solutions Group
03.2007 - 03.2010
- Served as a trusted advisor to businesses, families and individuals
- Managed all phases of the sales cycle from prospecting to close and follow-up support
- Increased client satisfaction by providing personalized and knowledgeable life insurance consultations.
- Boosted policy sales through proactive client outreach and effective marketing strategies.
Spokesperson
Various Marketing & Advertising Agencies
06.1996 - 06.2006
- Product education and training for consumers and associates
- Produced promotional material as needed
- Delegated event production.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Worked well in a team setting, providing support and guidance.
- Worked effectively in fast-paced environments.
- Managed time efficiently in order to complete all tasks within deadlines.
Education
Bachelor of Arts - Communications
Baruch College Of New York
New York, NY06.2025
Skills
- Proficient in Microsoft Word, Excel, PowerPoint, Internet Research
- Exceptional interpersonal, communication skills and customer relations
- Retail Sales
- Brand Advertising & Awareness
- Event Management & Promotions
- Quality Performance
- Financial Transactions
- Customer Relations
- Bilingual in Spanish
- Client Needs Assessment
- Customer Service
- Business Development
Volunteer
- Onata Missionary for Women and Children, Nairobi, Kenya
- NYC Cares, New York, NY
- Theater, Arts & Movement, After School Programs, Tri-State area, NYC
Timeline
Fragrance Specialist
Dries Van Noten
08.2022 - 05.2023
Interim Boutique Manager
Annick Goutal Boutique / Pop-up Shop Amore Pacific Lines
03.2018 - 08.2021
Field Sales Manager
Serge Normant Hair Care
03.2016 - 08.2017
Business Manager
Annick Goutal, Bergdorf Goodman
02.2015 - 02.2016
Fragrance Specialist
Thierry Mugler, Saks Fifth Avenue
01.2013 - 01.2015
Personal Banker
Astoria Federal Savings Bank
01.2011 - 01.2012
Life Insurance Agent
Advanced Wealth Solutions Group
03.2007 - 03.2010
Spokesperson
Various Marketing & Advertising Agencies
06.1996 - 06.2006
Bachelor of Arts - Communications
Baruch College Of New York
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