Karla Lasmar De Araujo

• Completed thorough research into assigned topics.
• Studied and commented on current news and trends.
• Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
• Produced original, creative content for promotional advertisements and marketing materials.
• Text & Brand (Founder)

Text & Brand wants to help you and your company to attract the eye target audience for your bussines.

How? Crafting a brand from scratch, developing your message.

Our greatest purpose is deliver to you customer, a digital structure of communication visionary and assertive created by a team that invests to that your brand is a success.

KA Beauty Concept Founder

I’m a Master Colorist and also an author ✍writer .

Let's talk about my history as a professional hair stylist.

Breaking new grounds in Art is my fuel and inspiration. In addition to techniques and chemical knowledge, I use very special features to develop my work and reach results: professionalism, creativity and talent.

Working as a hair colorist and hairstylist has been my passion for 14 years, a few years after I moved from Uberlândia, a small city in Minas Gerais – Brazil, to the US, in 2004. Everything I went through helped me to get along and taught me important lessons. Currently, I run my own studio, KA Beauty Concept which is a dream that came true after working in many beauty salons in Florida.

The experiences I had showed me that beauty is not just about trends or fashion, it’s about feeling good and confident. And I’m passionate about bringing out beauty and style through hair, using visagism and coloring techniques.
My purpose is taking naturalness and authenticity into consideration. Because, after all, our face and style are non verbal communication and the way we look says a lot about us. Every person has its own beauty, and it is wonderful to discover it. You communicate from the moment the other person sees you. And, believe me, your visual communication, high self-esteem and well being says a lot about you .

I believe in longevity and every detail counts . That why I dedicate to paint with creative flare to amplify your individuality using the KA signature Color Techniques .Blending the perfect shades that complement your skin tone and features to enhance your natural beauty.

KA was founded by Karla Araujo, a professional who has already worked with many of the top beauty salons in South Florida and brings with her all of her special talents and techniques, providing our distinguished clientele with the best in hair coloring, dimensional blondes, brunettes, , balayage, extensions, hairstyle, and color correction.

The studio is located in a prime spot in East Boca Raton, in Palm Beach County – Florida.

• Established a successful business by identifying market needs and developing innovative solutions.
• Gained strong leadership skills by managing projects from start to finish.
• Excellent communication skills, both verbal and written.
• Exercised leadership capabilities by successfully motivating and inspiring others.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Developed strong communication and organizational skills through working on group projects.
• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Developed creative techniques to provide clients with latest hairstyles.
• Attended regular trainings and workshops to maintain cosmetology license and stay current on technique and skills.
• Developed new techniques to improve appearance of customer and provide different looks.
• Expanded skillset by completing advanced training courses in specialized areas such as hair extensions and color correction.
• Enhanced client satisfaction by providing personalized consultations and tailored hair services.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Resolved problems, improved operations and provided exceptional service.
• Demonstrated leadership skills in managing projects from concept to completion.
• Organized and detail-oriented with a strong work ethic.

Karla Lasmar Araújo is a Brazilian entrepreneur who has lived in the United States for over 20 years.
She worked in several different areas, constantly innovating and creating opportunities for work and development for others until she became an international reference in the beauty field.
The Writing Craft has always been part of her life. At age six, she had already participated in literary contests with outstanding performance. She continued to develop her narrative skills in prose, poetry, and epistolary literature, among other styles, until she decided to invest time and talent in her first publication.
Currently, she divides her time between her career as an author, entrepreneur and her essential functions: wife of Leandro and mother of Layssa Martha, her greatest love after God.
Karla is the personification of the word overcoming. She achieved a successful life and, through the eyes of Faith, continues to conquer every dream of her heart, which, inspired by Christ's own, continues to be generous and manifests deep gratitude.

Through the eyes of Faith is an autobiography in which the author narrates her experiences as a Christian and an immigrant in the USA whose life was always guided by bottomless Faith.
By sharing the blessings, she received from Christ in a challenging life journey permeated by adventures, she encourages readers to self-knowledge, develop their talents, and remain in unshakable Faith.
Karla can be described by three adjectives: determination, resilience, and Faith.
Still very young, she left the comfort of a life in Brazil, alongside a family built on the foundation of love, to start over in a distant land.
This bold decision did not come from an extreme need but from the certainty that the path prepared by God for her life would be taken in the United States, one of the most influential nations in the world.
Throughout each page, you, the reader, will learn how she faced each obstacle without allowing the difficulties to affect her moral principles and values and will find reasons not to give up fighting for her goals.
Karla Lamar's story proves that, however difficult it may be to reach them, if we do our part best and fully trust in God, nothing is impossible.
In By the eyes of Faith, she reveals her complete trust in God, remembering His statement in her words:
"This is an order: be firm and courageous. Do not be afraid, for the Lord your God is with you wherever you go. (Joshua 1:9)".
This book clarifies that the help of the Lord is the firm and only foundation capable of underpinning the constriction of a victorious life.

• Mentored aspiring authors on crafting compelling narratives while offering guidance on publishing processes.
• Provided writing support for various projects and departments.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Created emotionally Participated in writer''s workshops and conferences, honing skills and networking with other industry professionals.
• Achieved a positive work-life balance by setting realistic goals, managing time efficiently, and maintaining a healthy lifestyle.
• Conducted extensive research to enrich the authenticity and depth of written works, providing a more immersive experience for readers.
• Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
• Created content for websites and online publications.
• Exercised leadership capabilities by successfully motivating and inspiring others.
• Excellent communication skills, both verbal and written.
• Developed strong communication and organizational skills through working on group projects.
• Cultivated interpersonal skills by building positive relationships with others.
• Organized and detail-oriented with a strong work ethic.
• Developed strong communication and organizational skills through working on group projects.

• Achieved exceptional client satisfaction by providing personalized hair color consultations and recommending suitable products.
• Selected and formulated chemical color treatments to achieve clients' desired hair color, measuring and mixing components with accuracy.

• Trimmed, cut, and shaped hair and hairpieces based on customer preference.
• Shampooed, conditioned, and rinsed guests' hair using salon-exclusive products while educating clients on product benefits to increase product sales.
• Implemented effective inventory management strategies to reduce waste while maintaining sufficient stock levels of salon products.
• Demonstrated thorough knowledge of all salon products and services.

SECRETARY. SALON SPA MANAGER

• Assisted hair stylists with colorwork by applying base colors and toners.

• Evaluated client needs and recommended treatments and strategy to achieve desired results while maintaining hair health.
• Developed loyal following of clients by providing high-quality services.
• Maintained up-to-date knowledge of industry trends through continuous education sessions, allowing for better assistance to stylists in creating fashionable hairstyles.
• Assisted hair stylists with colorwork by applying base colors and toners.
• Provided support during special events such as weddings or fashion shows by assisting with hair preparation tasks as needed.

• Managed purchasing, sales, marketing and customer account operations efficiently.
• Interacted well with customers to build connections and nurture relationships.

• Conducted regular performance reviews for agents, identifying strengths and areas for growth while setting achievable targets for improvement.
• Developed and implemented incentive programs to increase sales and customer loyalty.
• Trained and coached sales team members on best practices for customer service and sales techniques.
• Excellent communication skills, both verbal and written.
• Acted as a team leader in group projects, delegating tasks and providing feedback.