Overview
Work History
Education
Skills
Timeline
Generic

Karli Herrick

Littleton,CO

Overview

11
11
years of professional experience

Work History

Channel Marketing Director

Fishbowl Inventory (Remote)
09.2022 - Current
  • Developed a strategy for and led a team to execute multi-channel programs including partnership marketing, events, lifecycle marketing, social media marketing, customer marketing, funnel optimization, and sales enablement resulting in over $7M in revenue in 2023.
  • Executed a customer survey and supported the GTM strategy for the implementation of a new payments gateway.
  • Recruited, onboarded and mentored a team of 3 hands-on Managers.
  • Owned go-to-market plan and successfully launched a partner and customer referral program leading to 26% growth in closed deals YOY.
  • Successfully hired and onboarded a Lifecycle Marketing Manager to develop prospect, partner and customer nurture programs, and implemented best practices resulting in an increase from 4.8% CTR in 2022 to 11% YTD.
  • Owned event strategy that increased investment from 4 shows in 2023 to 16 in 2024 resulting in 26 SQLs YTD.
  • Established reporting infrastructure to measure channel and campaign level performance and present findings.
  • Analyzed data to make informed decisions to optimize performance and adjust strategies to maximize ROI.
  • Owned and executed strategies for programmatic display and native advertising campaigns focused on retargeting.

Marketing Director

EverCommerce
10.2019 - 09.2022
  • Owned strategic marketing planning and managed integrated marketing campaigns for two B2B SaaS companies.
  • Led payments integration and adoption go-to-market strategy resulting in 131% achievement of TVP goal.
  • Managed two direct reports along with a team of shared marketing and operations team members to execute email, direct mail, SEO, social media, event, and partnership demand generating campaigns.
  • Managed an outside marketing agency to support content strategy and SEO driving overachievement of MQLs.
  • Owned marketing budget including digital marketing spend resulting in overachievement of top of funnel goals.
  • Developed operational processes to accurately measure success of marketing initiatives, regularly reported on progress to goals and adjusted strategies to optimize results.
  • Managed a combined Marketo and SalesForce implementation by developing a detailed project plan outlining roles, responsibilities, and timelines in Asana for real-time visibility on project status and successful milestone completion.
  • Coached, provided training resources and growth opportunities for direct reports leading to an internal promotion.
  • Presented monthly, quarterly and annual growth engagement reports to inform executive leadership and sales teams of current and future marketing initiatives and results.
  • Oversee the execution of GTM strategies for new product launches and new features releases.
  • Developed marketing and communication plans and managed the execution of two business consolidations.

Product Marketing Manager, Recipient Services

Cochlear Americas
09.2017 - 10.2019
  • Developed and executed a purpose-built marketing and communication strategy to drive demand for sound processors, resulting in a 3% year over year growth.
  • Assisted global teams on deliverables for new product launch including an email campaigns, online web portal content, FAQs and packaging while abroad in Sweden for one month.
  • Developed marketing campaigns based on research defining the needs of customers through their purchase journey.
  • Developed a targeted multi-channel end of year insurance benefits campaign which included direct mail, email, paid Facebook, blog posts and banners that led to $17 Million in revenue.
  • Assisted with a global go-to-market strategy for a new non-surgical bone conduction hearing solution.
  • Developed trainings and trained the recipient sales team on marketing campaigns, tools, how to identify and properly communicate with different recipient segments.

Marketing and Communications Specialist

Northwestern Mutual
12.2016 - 09.2017

Marketing Coordinator

Ixom
08.2015 - 12.2016

Sales/Marketing Coordinator

Zlux
02.2015 - 08.2015

Marketing Coordinator

Walsh Duffield Companies, Inc.
06.2013 - 02.2015

Education

Bachelor of Science in Business Administration with a concentration in Marketing -

University At Buffalo
Buffalo
05.2013

Skills

  • Marketing and Demand Generation Strategic Planning
  • Data Analysis and Management
  • Team Leadership and Development
  • Partnership Program Strategy
  • Budget Management
  • Event Marketing
  • Payments Integration Strategy
  • Lifecycle and Marketing Operations Management
  • Project Management
  • Contract and Vendor Management

Timeline

Channel Marketing Director

Fishbowl Inventory (Remote)
09.2022 - Current

Marketing Director

EverCommerce
10.2019 - 09.2022

Product Marketing Manager, Recipient Services

Cochlear Americas
09.2017 - 10.2019

Marketing and Communications Specialist

Northwestern Mutual
12.2016 - 09.2017

Marketing Coordinator

Ixom
08.2015 - 12.2016

Sales/Marketing Coordinator

Zlux
02.2015 - 08.2015

Marketing Coordinator

Walsh Duffield Companies, Inc.
06.2013 - 02.2015

Bachelor of Science in Business Administration with a concentration in Marketing -

University At Buffalo
Karli Herrick