Karly Lorentzen

Account(s): Ford Automotive

• Streamlined processes for increased efficiency in creating customized client proposals based on specific needs analysis.
• Led internal training sessions on new tools and strategies for more effective media planning across the organization.
• Increased brand awareness by developing and executing strategic media plans for various clients.
• Mentored junior team members, providing guidance on best practices in media planning and strategy development.

Account(s): Ford Automotive

• Assisted in the development of media plans to drive acquisitions and other business initiatives
  
• Collaborated cross functionally to accomplish joint initiatives across search, social,
  digital, and programmatic teams
  
• Utilized industry standard tools to identify emerging trends and evaluate organizational
  risks

• Designed content for social media platforms such as Instagram, Twitter, and LinkedIn
• Conducted market research on competing companies, presented findings for a new program launch
• Created and edited blog posts for company’s website
• Promoted and repurposed the company’s previous creative pieces (blogs, videos, social posts)

• Overseeing preparation of 15 pledges for examination and initiation
• Planning and submitting the chapter’s pledge program to the Central Office by established deadlines
• Reporting and relaying information between pledges and Central Office using official forms and procedures
• Coordinating with the chapter’s Officers to plan events with pledges and members

• Identified a business issue by discussing the company’s business plans and actions during client meetings
• Created and distributed surveys as well as held focus groups to research how Helix could bridge the gap between their mission and customer motivation
• Provided Deliverables to the client with suggested actions for the solution to the business issue based off of analysis of collected data