Karlye Clement
Templeton,CA
Summary
Strategic digital marketing professional with 3+ years of experience driving DTC growth across email, social, and web. Proven track record in campaign planning, audience segmentation, CRM programming, and cross-functional collaboration to deliver performance-focused marketing programs. Adept at translating data into actionable insights, aligning digital tactics with brand goals, and managing creative execution across channels.
Overview
8
8
years of professional experience
Work History
Digital Marketing Specialist
E&J Gallo Winery
09.2024 - Current
- Act as the primary liaison between brand teams and digital marketing, overseeing campaign briefing, cross-functional coordination, and content planning to ensure the seamless delivery of multi-channel campaigns.
- Lead the strategic execution of digital marketing programs across social media, email, and the web, supporting DTC goals for audience engagement, brand growth, and revenue.
- Lead CRM/email strategy and programming, ensuring campaigns are tailored to key audience segments, and optimized for performance and engagement across the customer lifecycle.
- Manage relationships with creative agencies, and optimize briefing processes to enhance efficiencies.
Tasting Room Lead
E&J Gallo Winery-Edna Valley Vineyard
San Luis Obispo, CA
02.2022 - Current
- Manage wine inventory across all storage locations and completing transfers quarterly.
- Curate tasting menus to coordinate with inventory levels, monitoring vintage levels.
- Manage new hire onboarding, ensuring new employees are smoothly transitioned and thoroughly trained on all aspects of the tasting room to maintain exceptional hospitality standards.
- Delegate projects to staff on slow business days to create sense of responsibility within the team and instill productivity.
- Create sales competitions to keep team motivated and maintaining a fun work environment.
- Design customer facing menus and signs that align with the Edna Valley Brand.
Tasting Room Attendant
E&J Gallo Winery-Edna Valley Vineyard
San Luis Obispo, CA
09.2020 - Current
- Instill a healthy team culture dynamic by encouraging positive and supportive team comradery.
- Provide best in class hospitality to tasting room visitors, maintain high wine club sign-up rate and sales to achieve quarterly goals.
- Lead the team in daily operations for opening, closing, wine tasting experiences and on brand standards for tasting room floor.
- Master the reservations platform, Tock, used for tasting room guest management and service operations.
- Assist monthly inventory counts by accurate recording and providing metrics to the inventory specialist.
- Planned and executed the tasting room's annual luxury member exclusive special event, Dine in the Vines.
Digital Marketing Assistant
E&J Gallo Winery
01.2025 - 09.2025
E-Commerce Business Assistant
E&J Gallo Winery
12.2021 - 01.2024
- Supported strategic content planning and digital merchandising across key e-commerce brand sites, ensuring alignment with brand identity, seasonal priorities, and storytelling initiatives.
- Collaborated cross-functionally with Creative, UX, CRM, and analytics teams to manage the flow of assets and campaign deliverables across web, email, and promotional channels.
- Coordinated digital campaign inputs by assisting in creative brief development, asset trafficking, and quality assurance to ensure smooth and on-brand execution across all channels.
- Participated in business performance analysis and planning by compiling inputs and reports to support quarterly reviews and marketing strategy sessions.
- Led the successful launch of a new club program for California Brandy House through partnering with the brand team, tasting room manager, and marketing technology team.
- Drove Agile project management principles as Scrum Master for the Digital Marketing Department, continuously partnering with department leaders to make optimization to existing processes and participation from team members.
Vice President of Marketing
Cal Poly Alpha Phi
12.2019 - 12.2020
- Member of the Executive Board.
- Lead, directed, and facilitated meetings of the Marketing Department.
- Conducted a marketing analysis of the chapter image.
- Developed a written strategic marketing plan with the Executive Council and Advisory Board.
- Oversaw all parent and alumnae events, merchandising, public relations/advertising, and social media.
Sales Associate Key Holder
Avanti
San Luis Obispo, CA
02.2018 - 12.2020
- Enhanced sales by implementing merchandising and promotional improvements.
- Connected with customers daily to understand what they are looking for and sell them merchandise that fits their needs while also making customer service a top priority.
- Delegated tasks to specific employees based on individual knowledge and strengths.
- Worked as a team to increase sales and making personal daily sales goals.
- Managed social media outreach.
Hospitality & Direct to Consumer Intern
E&J Gallo Winery-Edna Valley Vineyard
San Luis Obispo, CA
06.2020 - 09.2020
- Worked in Salesforce and Elastic Path to align all of Gallo's central coast tasting room visitor metrics in order to more specifically track convertible and non-convertible guests.
- Shadowed the membership services department to learn operations and became proficient in WineOs, learn how each central coast location's are operated and how the club memberships differ.
- Maintained thorough knowledge about the Edna Valley Vineyard product portfolio to successfully sell wine and club memberships and to provide the best possible experience.
- Adaptive and flexible to everchanging business operations during the pandemic.
Communications Intern
Sacramento County Farm Bureau
Elk Grove, CA
07.2018 - 09.2019
- Conducted cold calls to community members that would benefit from being a member of SCFB and discussed membership advantages.
- Successfully planned and executed three essential fundraisers/events with team members.
- Designed an info graph that clearly explained the different branches of the farm bureau and membership information.
- Ran social media accounts on Facebook and Instagram including weekly members of the month and live videos and posts of our events.
Education
Bachelor of Science - Agricultural Communication
California Polytechnic State University
San Luis Obispo, CA12.2021
Skills
- Integrated Campaign Planning
- Audience Segmentation and Targeting
- Google Analytics
- Offer and Promotion Strategy
- Brand Storytelling and Messaging
- Creative Brief Development
- Project Management
- Experience in Salesforce and Elastic Path
References
References available upon request.
Timeline
Digital Marketing Assistant
E&J Gallo Winery
01.2025 - 09.2025
Digital Marketing Specialist
E&J Gallo Winery
09.2024 - Current
Tasting Room Lead
E&J Gallo Winery-Edna Valley Vineyard
02.2022 - Current
E-Commerce Business Assistant
E&J Gallo Winery
12.2021 - 01.2024
Tasting Room Attendant
E&J Gallo Winery-Edna Valley Vineyard
09.2020 - Current
Hospitality & Direct to Consumer Intern
E&J Gallo Winery-Edna Valley Vineyard
06.2020 - 09.2020
Vice President of Marketing
Cal Poly Alpha Phi
12.2019 - 12.2020
Communications Intern
Sacramento County Farm Bureau
07.2018 - 09.2019
Sales Associate Key Holder
Avanti
02.2018 - 12.2020
Bachelor of Science - Agricultural Communication
California Polytechnic State University
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