Business strategist with an MBA and a strong foundation in product management, strategy, and marketing. Experienced in tech, SaaS, and small business, blending business acumen with technical fluency in software and data-driven decision-making. Adept at developing go-to-market strategies, optimizing business operations, and scaling digital solutions. Known for a hands-on, problem-solving approach, taking ownership of ambiguous challenges and continuously learning to drive impact. Aspiring to lead product and strategy teams with a long-term vision of building and scaling businesses.
2024, Entrepreneurial Marketing, Origin Media, Boston, MA.
Designed a targeted marketing strategy in partnership with the CEO to strengthen brand positioning and customer acquisition, aiming to boost engagement by 20% through data-driven digital campaigns.
2024, Digital Marketing and Analytics, Lux Research, Boston, MA.
Presented a marketing framework, incorporating a buyer’s journey, campaign calendar, and lead scoring system, projected to drive a 20% increase in lead conversions and elevate campaign ROI by 45%.