Summary
Work History
Education
Skills
Volunteeractivity
Training
Timeline
Generic

Karole Kelly-Anstedt

Senior Project Manager
Richfield,MN

Summary

Project Manager with over 20+ years experience leading the development and execution of full scale campaigns, across multiple team disciplines. Possessing the ability to build trusted relationships though collaboration in order to deliver business goals.

Work History

Senior Project Manager

Target Corporation
- Current
  • Maintained schedules to meet key milestones at every project phase.
  • Adapted quickly to unexpected challenges or obstacles encountered during project execution, devising creative solutions without compromising objectives.
  • Mentored junior project managers and team members to enhance their skills and career growth.
  • Nurtured strong working relationships with internal and external stakeholders, building trust and credibility that facilitated smooth collaboration on shared goals.
  • Coordinated cross-functional teams to determine timely delivery and compliance of project requirements.

Senior Campaign Marketing Manager

Optum
  • Organized the implementation and launch of audience engagement B2B campaigns for the Payer market in partnership with product, sales and cross-functional teams which influenced and contributed to $300M in sales pipeline
  • Partner with cross-functional teams to identify and administer insights of new outreach technics (e.g
  • Social media) to deliver marketing messaging contact strategies which resulted in webinar registration increases of 30%
  • Oversaw the coordination and planning and executed deliverables for Health Plan conferences such as RISE, World Congress Behavioral Health Summit and State Association events including, email invites, booth messaging, and client special events
  • Effectively managed multiple initiatives across four lines of business applying Payer knowledge to Behavioral Health, Medical Benefit Management, RX and Population Health Solutions
  • Delivered campaign results and metrics in partnership with demand generation and analytics using Eloqua and Domo.

Senior Program Manager/Integration Manager

Optum
  • Lead the creative development and timeline management of initiatives and projects for Payer marketing team of six people delivering ensuring creative brief objectives and deliverables
  • Serve as part of team conducting the discovery, requirements collection, design and implementation of new project management system Workfront to a deliver improved project management efficiency across all departments
  • Trained new marketing staff in project tracking system Workfront.

Senior Project Manager

FAME- A Retail Brand Agency
  • Manage the deliverables and workflow for design, environmental design and production for Time Warner Cable, Meijer and other key clients
  • Supervised the deliverables and timelines of projects
  • Review and evaluate deliverables against creative brief and requirements
  • Partnered with account management and creative teams to ensure on time delivery of all creative assets.

Education

Associates of Occupational Studies - Business Management

Colorado Institute of Art
Denver, CO

Some College (No Degree) - Mass Communication

Broward College
Fort Lauderdale, FL

Skills

Project management

Audience engagement

Process development

Creative production (Digital/Print/Broadcast)

Creative execution

Budget management/planning

Campaign strategy development

Social media strategy development

Persona development

New product development

Email strategy execution

Timeline management

Program management

Client/vendor relations

Event planning and management

Strong verbal communicator

Relationship builder

Change Management

  • Project Coordination

    • Volunteeractivity

    • Moms Demand Action, Digital Campaign Lead, 2013, 2016
    • Caucus, Precinct Captain, 2008
    • MPAAT, Kitchen Cabinet Member, 2001
    • March of Dimes, Fundraiser, 1999, 2002
    • Project for Pride in Living, Minneapolis, MN, Youth Mentor, 1995, 2000

    Training

    Project Management Institute (PMI), Member 2019

    Timeline

    Senior Project Manager

    Target Corporation
    - Current

    Senior Campaign Marketing Manager

    Optum

    Senior Program Manager/Integration Manager

    Optum

    Senior Project Manager

    FAME- A Retail Brand Agency

    Associates of Occupational Studies - Business Management

    Colorado Institute of Art

    Some College (No Degree) - Mass Communication

    Broward College

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    Karole Kelly-AnstedtSenior Project Manager