Karoline Johnson

Account Leadership

● Develop and ensure the Account team meets annual agency and department goals by tracking and reporting progress on a quarterly basis.

● Represent the Account team and contribute to Leadership initiatives.

● Identify untapped opportunities to evolve and promote the success of the agency.

● Assist in shaping the structure, processes, workflow and principles of the agency alongside the Managing Director.

● Exercise excellent judgment when it comes to departmental leadership initiatives, while maintaining a sense of urgency and adeptly managing changing priorities.

● Actively communicate with the Managing Director regarding the Account team’s successes, opportunities and areas for improvement.

● Participate in Interact's recruiting and hiring efforts in partnership with the HR and Recruiting Manager.

● Manage Account team bandwidth and plan annual hiring needs with the Managing Director.

Client Relations

● Develop and maintain successful relationships with key clients by positioning yourself as a partner for clients and advocate for the agency.

● Lead Tier 1 projects by facilitating key conversations, guiding clients through our process and building the client relationship.

● Immerse yourself in clients’ brand, business, category, organizational dynamics and challenges.

● Stay up to date and share relevant category and cultural trends pertaining to the food & beverage industry, branding, design, innovations, and sustainability.

● Educate, set, and enforce boundaries where appropriate to create a healthy working relationship.

● Monitor projects for delays and scope creep and issue change orders or take other appropriate action as needed. TBD collab with Creative Services Manager

● Properly document all client communications and approvals.

● Drive additional revenue by identifying opportunities to unlock incremental workstreams for existing clients.

Account Team Management & Development

● Lead the Account team, promoting best practices, best-in-class client management and ongoing improvement of our processes and workflows.

● Serve as the direct manager to select Account Supervisors / Account Managers / Account Coordinators.

● Provide oversight and mentorship and support to the Account Team.

● Keep a pulse on agency bandwidth to understand the team’s capacity to inform resourcing for incoming new business and continued work with recurring clients.

● Work closely and cooperatively with the Creative Services Manager and Managing Director to coordinate project resourcing, budgets and timelines.

● Conduct annual reviews of the Account Team and work closely with the Managing Director to promote, hire and shape the Account Team in a way that maximizes successful output.

● Delegate tasks in a clear and concise manner to the relevant support team members.

● Keep all projects on track and ensure work proceeds according to timeline and budget.

● Have excellent communication skills to keep everyone up-to-speed and informed.

● Be a mitigator to resolve any Account Team or client issues as they arise in a timely manner.

● Lead Team Huddle meetings, encourage sharing of best practices and streamlined processes

● Share thought-leadership and relevant articles to keep a finger on the pulse of our industry.

● Provide growth opportunities for the team and encourage ongoing education.

Champion Account Team’s Role in the Creative Process

● Work directly with Creative & Strategic leads to guide the creation of concepts and deliverables that meet clients’ objectives. Contribute ideas & strategic thinking, actively manage research, strategy and creative initiatives.

● Thoroughly understand the client’s brief, key objectives, guardrails to take ownership of deliverables, sharing them with the client in a timely manner.

● Drive highest possible quality control in all agency services and deliverables.

● Ensure thorough proofreading is being conducted for presentations, mechanical files, etc. on an ongoing basis or delegate to Account Supervisor, Account Manager / Coordinator as necessary.

● Have a positive, professional collaborative, “can do” attitude with external clients & internal team.

● Effectively and independently manage time and workload.

● Lead meetings in a professional, efficient and effective manner.

● Regularly go above and beyond expectations of agency and client.

● Record accurate timekeeping daily into the agency’s time management software.

• Collaborated and partnered with creative teams and strategists to lead team to greatness on every at-bat with thinking and creative work constantly exceeding client expectations.
• Engaged in daily communication with clients to establish and maintain positive working relationships.
• Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
• Led projects involving activity, direction and measurement on brand's web and social channels.

• Account lead on clients such as United Energy Trading, Great Outdoors Colorado, Infinity Park Event Center, and Colorado Kids Pediatrics
• Manage campaign budgets for client with up to a $2.5 million scope and manage invoicing on a monthly basis
• Responsible for forecasting client revenue for the agency on a quarterly basis
• Develop media plans for clients and manage media partners performance on monthly basis
• Manage the social media accounts for Generation Wild Colorado
• Develop project proposals and write scope of work for new and existing clients
• Manage client expectations by maintaining a strong and collaborative relationship and representing the creative agency through daily communication
• Manage projects starting with the initial business brief, to research/strategy, design/creative concepting, execution, and final campaign launch.

• Collaborate on the development of upcoming digital initiatives meant to build the brand and hit key business goals for an $11.61B company
• Manage client expectations by maintaining a strong and collaborative relationship and representing the creative agency through daily communication
• Manage projects starting with the initial business brief, to research/strategy, UX development, design/creative concepting, execution, and final campaign launch
• Track and analyze AB test results and manage the evolution of the creative work based on the learnings
• Research and maintain a knowledge of current tech innovations that are applicable to the ongoing creative projects.