Karri Croft
Black Hawk,CO
Summary
With over three years of experience in the sustainable products and services industry and 15+ years in corporate retail, I possess a comprehensive understanding of the evolving ESG landscape, standards, and regulations, enabling me to translate them into actionable strategies for my clients.
I support product lifecycles by collecting, analyzing, and reporting on crucial product sustainability metrics by evaluating manufacturing practices, product materials and chemicals, packaging, distribution, consumer health, and end-of-use considerations. My objective is to empower clients to lead the industry by championing sustainable projects and products that benefit both their businesses and the planet.
Overview
13
13
years of professional experience
Work History
Board Member (Interim Volunteer Secretary)
Gilpin County Art Assocation - Nonprofit
01.2024 - Current
- Drive strategic planning efforts to align with company vision and long-term objectives.
- Managed executive calendars, scheduling appointments and meetings to optimize time management.
- Maintained accurate records of office expenses, assisting in budget preparation and cost control efforts.
- Assisted in event planning and execution for company functions such as conferences, workshops, or social gatherings.
- Contributed to a positive work environment by providing support to colleagues when needed in various tasks or projects.
Customer Success Manager, ESG & Product Lifecycle
MindClick
05.2021 - 09.2023
- Spearheaded data collection and analysis efforts to measure environmental impacts and progress toward sustainability goals.
- Collaborated with cross-functional teams to validate data collection from material sourcing and factory operations.
- Compiled and analyzed data to map brand-level and enterprise scope 3 carbon impacts, supporting sustainability target development.
- Developed and maintained internal product line management systems to enhance data support for scope 3 measurements.
- Prepared data visualizations for internal and external meetings, including Executive Leadership Team and Board of Directors presentations.
- Provided data management and organizational support to centralize data for greenhouse gas emission inventory assurance and regulatory disclosures.
- Coordinated with ESG Reporting to ensure timely and accurate sustainability data for annual disclosures and surveys.
- Conducted emissions consulting and measurements for innovative materials and sustainability strategies, including regenerative agriculture and circular product initiatives.
- Collaborated with brand teams on new material life cycle assessments and sustainability rating systems.
- Enhanced customer satisfaction by proactively addressing concerns and providing tailored solutions.
- Streamlined customer onboarding process for accelerated product adoption and increased retention rates.
- Collaborated with sales team to ensure seamless handoffs, resulting in smoother customer transitions.
- Developed comprehensive training materials that facilitated faster customer proficiency with the product.
Sales Account Executive
M&E Displays
08.2019 - 08.2020
- Increased sales revenue by establishing and nurturing long-term client relationships.
- Developed sales strategies for targeted market growth and increased profitability.
- Negotiated pricing, contracts, and terms with key clients to secure new business deals.
- Expanded company presence within the market by attending trade shows, conferences, and networking events.
Blue Dot Asia
Business Development Manager
07.2016 - 01.2019
- Skilled at working independently and collaboratively in a team environment.
- Increased sales average through prospecting for new business at networking events and cold calling.
- Contacted clients in person and on telephone to obtain feedback about services purchased.
- Prepared and delivered sales presentations to businesses to sell new advertising programs.
- Conducted market research to attract clients in new territories.
- Developed innovative and creative sales pitches to expand prospect understanding of company.
- Adapted quickly to changes within the retail industry and adjusted sales approach accordingly, maintaining a competitive edge amidst shifting market conditions.
- Managed complex accounts involving multiple stakeholders, ensuring clear communication channels and timely delivery of promised services.
- Achieved consistent success in meeting or exceeding quarterly sales targets through disciplined pipeline management and diligent follow-up efforts.
- Streamlined internal processes to improve efficiency within the sales team, allowing for more time spent on revenue-generating activities.
- Negotiated contracts with vendors and suppliers, securing favorable terms and cost savings for the company.
- Provided exceptional customer service, fostering long-term partnerships and repeat business from satisfied clients.
- Expanded client base through targeted prospecting and effective networking strategies.
- Increased sales revenue by establishing and nurturing relationships with key retail clients.
Store Design
The Sports Authority
11.2010 - 07.2016
- Enhanced store layout by redesigning merchandise displays, optimizing customer flow and shopping experience.
- Increased sales performance by implementing effective visual merchandising strategies for various product lines.
- Collaborated with cross-functional teams to develop cohesive store designs that aligned with brand identity and marketing campaigns.
- Optimized space utilization by conducting regular floor plan evaluations, resulting in improved product visibility and accessibility.
- Streamlined project timelines by effectively managing multiple design projects simultaneously, ensuring timely completion and minimizing delays.
- Influenced positive customer feedback by designing engaging retail environments that showcased products effectively and enhanced the overall shopping experience.
- Maximized sales potential of seasonal merchandise by creating thematic display concepts that captured shopper interest and encouraged impulse purchases.
- Achieved consistent brand presentation across multiple locations through adherence to corporate design guidelines and close collaboration with regional managers.
- Supported successful product launches with strategic placement of promotional materials within stores, ensuring high visibility for key items.
- Facilitated communication between architects, contractors, and internal stakeholders during store construction projects, ensuring smooth progress from initial concept to final installation.
- Provided training and guidance to new team members, fostering a supportive and collaborative work environment.
Education
Fashion Sustainability Certification - Science in Environmental Studies
Parsons The New School For Design
New York, NY01.2023
Certification - Computer Aided Design
The Art Institute of Colorado
Denver, CO05.2011
Bachelor of Arts - Apparel Design And Merchandising
Colorado State University
Fort Collins, CO05.2005
Skills
Proficient in data collection, aggregation, and analysis
Experience with greenhouse gas accounting and product/material life cycle assessments
Familiarity with sustainability rating systems and initiatives
Strong analytical and problem-solving abilities
Excellent communication and interpersonal skills
Detail-oriented with exceptional organizational skills
Self-motivated and able to work independently
Proficient in data visualization and presentation techniques
Timeline
Board Member (Interim Volunteer Secretary)
Gilpin County Art Assocation - Nonprofit
01.2024 - Current
Customer Success Manager, ESG & Product Lifecycle
MindClick
05.2021 - 09.2023
Sales Account Executive
M&E Displays
08.2019 - 08.2020
Blue Dot Asia
Business Development Manager
07.2016 - 01.2019
Store Design
The Sports Authority
11.2010 - 07.2016
Fashion Sustainability Certification - Science in Environmental Studies
Parsons The New School For Design
Certification - Computer Aided Design
The Art Institute of Colorado
Bachelor of Arts - Apparel Design And Merchandising
Colorado State University
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