Karri Scheffers
Lucas
Summary
Highly organized and detail-oriented Executive Assistant with over 15 years of experience supporting CEOs and senior executives across diverse industries. Adept at managing complex calendars, coordinating international and domestic travel, planning high-level meetings, and serving as a critical communication hub between executives, teams, and external partners. Skilled in handling sensitive information with discretion, streamlining operations, and enabling executive decision-making through proactive support. Also brings 7+ years of experience in event management and marketing, successfully leading end-to-end planning and execution of corporate events that drive engagement and reflect executive priorities. Recognized for professionalism, efficiency, and a solutions-focused approach in fast-paced, high-pressure environments.
Overview
14
14
years of professional experience
Work History
Event Manager & Marketing Specialist
Lely North America
08.2017 - 01.2025
- Led the development, planning, and execution of 80+ events annually, ranging in size from 25 to 1000 attendees, with budgets from $5,000 to $250,000.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Oversaw and management of diverse events, including trade shows, conferences, round tables, webinars, open houses, and internal/external training programs.
- Utilized job-related software to create standard guidelines, calendars and budgets for each event.
- Managed budgets and negotiated contracts with multiple high-quality vendors, ensuring cost-effective solutions while maintaining event quality and satisfaction.
- Spearheaded the implementation and management of Cvent Event Management software, enhancing event registration, logistics coordination, and post-event reporting.
- Collaborated with cross-functional teams and partnered with the Marketing team to design email campaigns and promotions aimed at driving event registration and engagement while ensuring successful execution and continuous improvement of corporate and community events.
- Conducted pre-event and post-event evaluation meeting to gather insights, ensured seamless execution of logistics and drove continuous improvement in event execution.
- Managed all aspects of event design, including trade show booth layouts, promotional item selection, and coordination of vendor services.
- Coordinate offsite events by conducting site visits, ensuring proper vendor alignment, and adhering to deadlines for materials and logistical requirements.
- Streamlined event planning processes by implementing efficient project management strategies.
- Planned and managed the company's annual scholarship program for high school and college students.
- Oversaw all event merchandise, including designing, sourcing, and distributing employee and retail branded swag.
Senior Executive Administrative Assistant
GuideOne Insurance
08.2016 - 08.2017
- Coordinated and organized large-scale company events, including social gatherings and holiday parties for 500-1000 attendees.
- Negotiated contracts with multiple event vendors to ensure smooth logistics and event execution.
- Managed all travel arrangements for executives, including international flights, accommodations, and documentation (passports, visas).
- Supported senior leadership in meeting preparation, including creating documents, managing calendars, and facilitating communications.
- Assisted in preparing board meeting materials, including legal and confidential documents, and ensured timely distribution.
- Facilitated interdepartmental communication by serving as a liaison between executives and their respective teams or departments.
- Processed travel expenses and reimbursements for executive team and senior management group.
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Answered high volume of phone calls and email inquiries.
- Supported business and hospitality needs of corporate partners and staff during meetings and company events.
Senior Administrative Assistant to SMT
Vermeer Manufacturing
07.2013 - 08.2016
- Assisted multiple Managers and Senior Management Team Members.
- Coordinated and organized internal and external company events, including board meetings and social functions, both onsite and offsite.
- Collaborated with vendors to coordinate logistics for trade shows and corporate events, including travel, promotional materials, and event setups.
- Managed the departmental budget, ensuring cost-efficient allocation of resources for events and training programs.
- Coached new employees on administrative procedures, company policies, and performance standards.
- Supported trade show specialists with event logistics, from booth setup to coordinating event schedules and vendor communications.
- Managed training events and schedules for Vermeer University (VU), ensuring timely execution of courses for internal and external attendees.
Senior Administrative Assistant to SMT
John Deere Financial
07.2011 - 07.2013
- Maintained personal schedule, professional calendar, and individual appointments for senior staff members.
- Organized and managed worldwide leadership meetings, handling travel arrangements, event coordination, and budget oversight for 150-200 attendees.
- Prepared flawless emails and other documents upon direction of immediate supervisor.
- Facilitated successful events, including conferences and workshops, through meticulous planning and site visits, coordination, and execution of logistics and post-event evaluations to ensure continuous improvement of corporate events.
- Arranged business travel details for managers and team members for both domestic and international trips.
- Worked cross-functionally to support team members with event planning, resource allocation, and budget management.
- Kept files and records in content management systems such as Microsoft SharePoint, Excel and other systems.
- Coordinated office activities and public events.
Education
Associate of Business Degree - Business Administration
AIB College of Business
Des Moines, IA09-2002
Skills
- Transportation and logistics coordination
- Master calender management
- Event Planning & Execution (In-person, Virtual, Hybrid)
- Logistics coordination & Document preparation
- Budget Management & Cost Negotiation
- Vendor Relations & Contract Management
- Cvent Event Management Software
- Marketing Collaboration & Promotion
- Event Logistics & Timeline Management
- Staff & Volunteer Coordination
- Microsoft Office Suite (Excel, PowerPoint, Outlook)
- Social Media Platforms (for event promotion)
- Trello Usage
- HubSpot Usage
Timeline
Event Manager & Marketing Specialist
Lely North America
08.2017 - 01.2025
Senior Executive Administrative Assistant
GuideOne Insurance
08.2016 - 08.2017
Senior Administrative Assistant to SMT
Vermeer Manufacturing
07.2013 - 08.2016
Senior Administrative Assistant to SMT
John Deere Financial
07.2011 - 07.2013
Associate of Business Degree - Business Administration
AIB College of Business
Similar Profiles
Karri ScheffersKarri Scheffers
Event Manager & Marketing Specialist – Corporate and Lely Center/Dealerships at Lely North AmericaEvent Manager & Marketing Specialist – Corporate and Lely Center/Dealerships at Lely North America
Naftale HirdNaftale Hird
Investments Compliance Manager at QBE North America, Investments Compliance North AmericaInvestments Compliance Manager at QBE North America, Investments Compliance North America
Thalia Acosta RodriguezThalia Acosta Rodriguez
Registered Dental Assistant at Grand Lely Dental CareRegistered Dental Assistant at Grand Lely Dental Care
Christopher PowellChristopher Powell
Associate at In-N-Out BurgerAssociate at In-N-Out Burger
Dakotah BoakDakotah Boak
Prep/line Cook at Mohican Lodge and Conference CenterPrep/line Cook at Mohican Lodge and Conference Center