Karsten Short
Marketing Director
Scottsdale,AZ
Summary
Detail-oriented Marketing Director experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
Work History
Digital Marketing Manager
Cardone Ventures
Scottsdale, AZ
02.2024 - Current
- Managed $250,000 per month in advertising spend providing positive ROI
- Managed campaigns from start to finish (I.E. building landing page, tracking data in HubSpot, creating copy, etc)
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Developed and executed A/B testing strategies to optimize campaign performance.
Head of Marketing
Ark Dating
Scottsdale, AZ
02.2023 - 02.2024
- Strategies implemented drove user base from 200 users to 15,000 in nine months with minimum paid spend
- Created campus tour schedule promoting app in person to match digital marketing efforts in multiple states.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Launched successful email marketing campaign that grew subscriber base while maintaining low unsubscribe rates.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Established strong relationships with key industry influencers to elevate brand reputation.
Director of Marketing
Element
Fort Lauderdale, FL
09.2021 - 01.2023
- Managed annual marketing budget in excess of $150,000/Year.
- Managed eight cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement across individual gym franchise brands
- Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
- Championed adoption of cutting-edge marketing technologies within organization, driving greater efficiency and improved results across all campaigns.
- Utilized advanced analytics tools to monitor campaign performance, making data-informed adjustments as needed to improve results continuously.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
Digital Media Buyer
V Shred
05.2018 - 03.2019
- Personally responsible for $1 million/month in advertising spend on across Meta ads platforms (Facebook/Instagram) with an average ROAS of 35-40%.
- Helped formulate an aggressive advertising strategy that allowed us to effectively scale at a rapid rate. Was personally responsible for creation of 50 new ads per day.
- Created expert level copy and creative to maximize ROI on advertising spend.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
SuperHost
Airbnb Host, Airbnb
03.2019 - Current
- Achieved superhost status on the 4 properties I currently manage
- Created a hands off structure where I am never at any of the properties, and guests are able to fluidly check in and out of the property with ease
- Enhanced guest satisfaction by providing personalized recommendations for local attractions and dining options.
- Developed a comprehensive house manual to provide clear instructions for guests during their stay.
- Streamlined the booking process for guests with efficient communication and prompt responses to inquiries.
Founder
KSP Marketing
03.2014 - 03.2018
- Started my own marketing agency while in college and hosted over 230 clients in a 4 year span specializing in social media management and growth, content creation, and influencer marketing
- Worked with a wide range of companies spread across a variety of industries (Tech, Healthcare, Retail, B2B/B2C etc)
- Managed 10 large scale influencers and helped secure them brand deals
- Worked with our coding team to generate our own client growth software that became our flagship service
- Managed $2,500/month advertising budgets for clients spread across Google and Facebook ads
Education
Bachelor's degree - Business Marketing
University of Arizona
Tucson, AZ 09.2016 - 05.2018
Associate's degree - Business Administration
De Anza College
Cupertino, CA 09.2014 - 05.2016
Skills
Marketing (11 years)
Media buying (7 Years)
Market Analysis (10 Years)
Social media management (11 years)
Content creation (11 years)
Email marketing (6 years)
Lead generation (6 years)
SEO (3 years)
KPI Monitoring (7 years)
Marketing Strategy (7 years)
HubSpot (4 years)
Klaviyo (4 years)
Additional Information
- Authorized to work in the US for any employer
Timeline
Digital Marketing Manager
Cardone Ventures
02.2024 - Current
Head of Marketing
Ark Dating
02.2023 - 02.2024
Director of Marketing
Element
09.2021 - 01.2023
SuperHost
Airbnb Host, Airbnb
03.2019 - Current
Digital Media Buyer
V Shred
05.2018 - 03.2019
Bachelor's degree - Business Marketing
University of Arizona
09.2016 - 05.2018
Associate's degree - Business Administration
De Anza College
09.2014 - 05.2016
Founder
KSP Marketing
03.2014 - 03.2018