Karsten Short
Marketing Director
Scottsdale,AZ
Summary
Detail-oriented Marketing Director experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
Work History
Digital Marketing Manager
Cardone Ventures
02.2024 - Current
- Managed $250,000 per month in advertising spend providing positive ROI
- Managed campaigns from start to finish (I.E. building landing page, tracking data in HubSpot, creating copy, etc)
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Developed and executed A/B testing strategies to optimize campaign performance.
Head of Marketing
Ark Dating
02.2023 - 02.2024
- Strategies implemented drove user base from 200 users to 15,000 in nine months with minimum paid spend
- Created campus tour schedule promoting app in person to match digital marketing efforts in multiple states.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Launched successful email marketing campaign that grew subscriber base while maintaining low unsubscribe rates.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Established strong relationships with key industry influencers to elevate brand reputation.
Director of Marketing
Element
09.2021 - 01.2023
- Managed annual marketing budget in excess of $150,000/Year.
- Managed eight cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement across individual gym franchise brands
- Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
- Championed adoption of cutting-edge marketing technologies within organization, driving greater efficiency and improved results across all campaigns.
- Utilized advanced analytics tools to monitor campaign performance, making data-informed adjustments as needed to improve results continuously.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
Digital Media Buyer
V Shred
05.2018 - 03.2019
- Personally responsible for $1 million/month in advertising spend on across Meta ads platforms (Facebook/Instagram) with an average ROAS of 35-40%.
- Helped formulate an aggressive advertising strategy that allowed us to effectively scale at a rapid rate. Was personally responsible for creation of 50 new ads per day.
- Created expert level copy and creative to maximize ROI on advertising spend.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
SuperHost
Airbnb Host, Airbnb
03.2019 - Current
- Achieved superhost status on the 4 properties I currently manage
- Created a hands off structure where I am never at any of the properties, and guests are able to fluidly check in and out of the property with ease
- Enhanced guest satisfaction by providing personalized recommendations for local attractions and dining options.
- Developed a comprehensive house manual to provide clear instructions for guests during their stay.
- Streamlined the booking process for guests with efficient communication and prompt responses to inquiries.
Founder
KSP Marketing
03.2014 - 03.2018
- Started my own marketing agency while in college and hosted over 230 clients in a 4 year span specializing in social media management and growth, content creation, and influencer marketing
- Worked with a wide range of companies spread across a variety of industries (Tech, Healthcare, Retail, B2B/B2C etc)
- Managed 10 large scale influencers and helped secure them brand deals
- Worked with our coding team to generate our own client growth software that became our flagship service
- Managed $2,500/month advertising budgets for clients spread across Google and Facebook ads
Education
Bachelor's degree - Business Marketing
University of Arizona
Tucson, AZ 09.2016 - 05.2018
Associate's degree - Business Administration
De Anza College
Cupertino, CA 09.2014 - 05.2016
Skills
Marketing (11 years)
Additional Information
- Authorized to work in the US for any employer
Timeline
Digital Marketing Manager
Cardone Ventures
02.2024 - Current
Head of Marketing
Ark Dating
02.2023 - 02.2024
Director of Marketing
Element
09.2021 - 01.2023
SuperHost
Airbnb Host, Airbnb
03.2019 - Current
Digital Media Buyer
V Shred
05.2018 - 03.2019
Bachelor's degree - Business Marketing
University of Arizona
09.2016 - 05.2018
Associate's degree - Business Administration
De Anza College
09.2014 - 05.2016
Founder
KSP Marketing
03.2014 - 03.2018
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