Summary
Overview
Work History
Education
Skills
Timeline
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Karter Kamininske

Milwaukee

Summary

Results-driven Account Executive and Social Media Manager with a strong passion for tourism marketing. Skilled in managing client relationships, leading internal teams, and creating strategic digital content that boosts brand visibility and engagement. Proven expertise in developing and executing social media campaigns, crafting SEO-optimized content, coordinating video production, and managing email marketing initiatives. Experienced collaborator with local creators, and adept at analyzing performance metrics to optimize strategies and deliver measurable outcomes. Eager to bring creativity, leadership, and strategic thinking to elevate the Fox Cities’ digital presence.

Overview

4
4
years of professional experience

Work History

Account Executive / Social Media Manager

Z2 Marketing
Pewaukee
04.2024 - Current
  • Manage multiple client projects by prioritizing, organizing, and trafficking requests to meet deadlines and exceed expectations.
  • Drive new client acquisition by proactively adapting to algorithm changes, trends, and platform updates to optimize social strategies.
  • Lead content creation and strategy across industries, including health and wellness, tourism, manufacturing, and event marketing—strengthening brand presence through targeted storytelling and trend-driven campaigns.
  • Coordinate multiple video shoots by creating detailed production books, scheduling talent, and managing on-site logistics to ensure smooth execution and timely delivery of footage for editing and client approval.

Social Media Associate

Charleston Orwig
Hartland
10.2023 - 03.2024
  • Brainstormed and organized monthly content calendars for 7+ clients.
  • Scheduled and posted social media content across client channels.
  • Enhanced visibility of client advertisements on Meta and LinkedIn Ad Manager; optimized campaigns within budgets, with precise audience targeting.
  • Identified and addressed issues during audits for diverse clients, including national and global brands, reducing negative sentiment by 25%.
  • Developed and presented compelling client presentations focused on social strategy and trend adaptation.
  • Collaborated on training resources for brand ambassadors to boost user-generated content creation.
  • Assisted influencers in creating engaging content to enhance brand visibility and engagement.

Marketing Intern

Waupaca Foundry, Inc.
Waupaca
05.2022 - 12.2023
  • Coordinated social media, website, and content creation for TikTok, Instagram, Facebook, LinkedIn, Meta, X, Shopify, Pinterest, and YouTube.
  • Facilitated training sessions for brand ambassadors, resulting in a 15% increase in social media channel efficiency, and a 10% increase in brand visibility.
  • Managed Blue Lakes Iron's social media, website, and blog, resulting in a 20% growth in sales. Implemented email campaigns and banner ads, leading to a 25% increase in affiliate program participation.
  • Improved metadata and fixed broken links in published articles to improve SEO, boost website speed, and drive traffic.
  • Coached and mentored new employees on the digital marketing team on how to coordinate social media, websites, and content across multiple platforms, improving team productivity and efficiency.

Social Media Marketing Intern

Ambassador Travel
Oshkosh
01.2021 - 05.2021
  • Researched and developed marketing campaigns, content, and personas for multiple segments within the travel industry.
  • Monitored and managed the company's social media platforms, adjusted outreach tactics.
  • Collected and analyzed data to identify consumer trends to develop a more strategic digital marketing approach.
  • Optimized Pinterest boards by strategically segmenting content for diverse audiences, including family trips, honeymoons, and cruises. Authored engaging blogs to complement segmented boards.

Education

BBA - Marketing

University of Wisconsin-Milwaukee,
Milwaukee, WI
12-2023

Skills

  • Client relationship management
  • Social media strategy
  • Content creation
  • Data analysis
  • Campaign optimization
  • Project management
  • Trend analysis
  • Problem solving

Timeline

Account Executive / Social Media Manager

Z2 Marketing
04.2024 - Current

Social Media Associate

Charleston Orwig
10.2023 - 03.2024

Marketing Intern

Waupaca Foundry, Inc.
05.2022 - 12.2023

Social Media Marketing Intern

Ambassador Travel
01.2021 - 05.2021

BBA - Marketing

University of Wisconsin-Milwaukee,

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