Kartikey Mishra
London,UK
Summary
Dynamic leader with extensive experience at The Coca-Cola Company, specializing in Agile Project Management and C-Level Engagement. Successfully drove initiatives resulting in over $40M NSR growth, utilizing strong Media Agency Management and Digital Advertising skills. Achieved a remarkable 17.7% value growth in the Coke Zero Sugar program, showcasing expertise in business growth strategy and market analysis.
Overview
7
7
years of professional experience
Work History
Senior Brand Manager, MyCoke TM Europe Operating Unit
The Coca-Cola Company
London, UK
11.2022 - Current
- Led MyCoke's initiatives to deliver over $40M NSR growth through consistent Pizza Plan execution.
- Generated $1.2M in incremental revenue by incorporating macro-influencers with digital platforms.
- Launched pioneering TikTok ecommerce store for The Coca-Cola Portfolio, facilitating enhanced Influencer collaboration.
- Worked with competing agencies to optimize creative talent outcomes.
- Oversaw a £5M budget for Coca-Cola Zero’s recruitment plan, achieving an 8.4% growth.
- Led the Agile project for the launch of Coca-Cola Signature Mixers in HORECA from conception to implementation.
- Lead Coke Zero Sugar acceleration program for Europe: growing +17.7% value, +13M volume lts and 3 times faster growth than cola category
- Worked for 30% of my capacity in ARTD (Alcohol Read To Drink) launches in Jack Daniels x Coke, Sprite x Absolut and Bacardi x Coca-Cola across OU, in collaboration with Global teams
- Worked Fanta Beetlejuice Project on the side in partnership with Warner Bros which was awarded by Europe Excellence in Sparkling Flavours Category and Networked Marketing Awards (out of Global submissions) under Innovative Partnership Category
- Part of Agile Champions League to promote best Program Management habits amongst colleagues and be a trainer for Europe OU
Brand Manager, Premium Hydration Europe Operating Unit
The Coca-Cola Company
London, UK
07.2021 - 11.2022
- Responsible for Aquarius / Smartwater / Powerade, to deliver their growth plans and craft marketing toolkits for local market’s execution
- Localized Aquarius launch plan, based on Europe’s strategy, using local consumer insights & market reality
- It quickly became 2nd Hydration Brand across Modern Trade in Spain and Portugal
- Analyzed Aquarius, Smartwater and Powerade performance, identifying opportunities for scale in key markets like GB, Greece, Germany, Iberia and Romania
- Successfully refreshed Powerade VIS to be in line with Global labels (first Powerade's project since 2014), prepping it for success in Olympics 2024
- Implemented digital advertising initiatives for Bonaqua NCP (National Consumer Promotion) in Q3 to support the brand and revert negative volume trend, resulted in volume & transactions growth, P4W 18.5% (+ 2.7pp vs target), FSLM 36.4% (+ 2.2 pp vs target)
- Developed Bonaqua 2021 campaign (spring & Olympic campaigns), including creative materials & communication to continue building new brand platform
Human Insights Manager, Middle East Region
The Coca-Cola Company
Dubai, UAE
07.2019 - 07.2021
- Spearheaded research for strategic innovations and core brands in the following projects:
- Led qualitative research and retail data analysis on Arwa Delight in KSA
- Led to launch of the brand in KSA, grew by 8% MoM and becoming preferred meals drink
- Led for Smart Water Brand in UAE using methods like Focused Group Discussions cross nationalities and Secondary Research
- Led qualitative research for Iraq for the local cola brand called Crystal and water segment
- The study helped in assessing the launch of NPDs (New Product Development) in a high risk, high growth market of Iraq
- Identifying the feasibility of Coca-Cola's leading marketing asset - Coke Studio in troubled times of Iraq
- Conducted a region-wide study on emerging health-conscious trends, leading to the successful launch of 3 new low to zero sugar beverage brands (Arwa Delight in KSA, Fanta Zero Citrus in Iraq and Sprite Zero in UAE), achieving $15M in incremental sales within the first year for Arwa Delight alone
- Led a multi-market brand perception survey that informed a $10M regional marketing campaign, increasing brand loyalty scores by 15 pts in high-priority segments
- Provided insights on consumer trends and competitive intelligence, shaping digital advertising strategies across high-growth markets
- Developed a comprehensive brand equity tracker for Coca-Cola's core portfolio in the Middle East, uncovering key emotional drivers among Gen Z consumers
Junior Brand Manager
Unilever
Dubai, UAE
07.2017 - 07.2019
- Worked in Unilever International division which a division of Unilever that serves underserved markets, consumers, and channels globally; by performing robust white space analysis and fulfils the demands through JVs with local distributors to import global brands
- Worked across multiple categories over two years, including Personal Care (St
- Ives, Pears, Lifebuoy, Vaseline), Deodorants (Axe Signature), Toilet Cleaners (Harpic), and Food & Beverages (Knorr, Bru, Hellman’s)
- Drove CPG product launches through strategic e-commerce campaigns, achieving a 24% increase in online sales for Pears and St
- Ives
- Designed and executed omnichannel marketing strategies, generating AED 2M in incremental revenue in six months
- Managed below-the-line (BTL) campaigns, boosting brand visibility and driving a 21% growth in monthly sales volume
- Other results:
- Achieved 10million impressions and 3.4% engagement on Social Media platforms through influence marketing strategies within 2 months
- Expansion of Axe Signature in Convenience Stores by 77%, bringing revenue of AED 10M within 8 months of launch
- Demand estimated for Lifebuoy Hand Sanitiser at 8Million Units
- Overachieved this by 3.5Million Units, 6 months after launch pre-Covid
- Conducted CSR activity for Harpic by cleaning toilets in Labour Camps, generating free print and radio press releases reaching to 1.5Million people
Education
Strategic Project Programme Management Diploma -
IPM
Dublin, Ireland01.2023
Project Management -
Bled School of Business
Slovenia01.2022
Marketing Strategy Certificate -
Cornell University
USA01.2020
MBA -
IMT
Dubai, UAE01.2018
BCom -
St. Xavier’s College
Jaipur, India01.2015
Skills
- Media Agency Management
- Digital Advertising
- Data-Driven Market Analysis & Insights
- Communication
- Agile Project Management
- C-Level Engagement & Relationship Management
- Business Growth Strategy & Strategic Consultation
Accomplishments
- Europe Excellence Award
- Network Marketing Award
Timeline
Senior Brand Manager, MyCoke TM Europe Operating Unit
The Coca-Cola Company
11.2022 - Current
Brand Manager, Premium Hydration Europe Operating Unit
The Coca-Cola Company
07.2021 - 11.2022
Human Insights Manager, Middle East Region
The Coca-Cola Company
07.2019 - 07.2021
Junior Brand Manager
Unilever
07.2017 - 07.2019
Strategic Project Programme Management Diploma -
IPM
Project Management -
Bled School of Business
Marketing Strategy Certificate -
Cornell University
MBA -
IMT
BCom -
St. Xavier’s College
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